Are You Using Social Media to Inspire Younger Buyers?

Millennials and Gen Z are increasingly turning to social networks for advice. Here's how performance marketers can leverage this trend

Whether they’re following accounts that inspire them, perusing videos, researching products or connecting with their favorite brands, the younger generations of American consumers are clearly influenced by social media. More of them also want to become influencers, start their own businesses and get involved in new hobbies.

Millennials and Gen Z will often go first to social media platforms like TikTok, Pinterest and Instagram to learn and get advice before making a purchase or taking on a project.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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