Marketers Must Balance Media Mix to Collapse Brand and Performance Silos

A recent report found just 41% of marketing leads understand growth marketing’s scope

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Siloing brand and performance marketing efforts is becoming less common as marketers yearn for a more holistic approach, according to a new report by growth marketing agency 3Q/DEPT.

The agency’s 2022 Growth Marketing report bases its findings on survey responses from 400 U.S. marketing leaders at brands with $100 million or more in annual revenue. It evaluated responses across four distinct industries—health care, financial services, retail and technology.

Growth marketing, according to the report, increases audience engagement and helps marketers gain share with larger and more loyal audiences.

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