Hanes Puts Its Global Media Account Up for Review

Spark Foundry currently handles some of the business

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Hanesbrands’ global media business is up for review.

The clothing company known for its t-shirts, socks and underwear invested $34 million in media globally last year, and 29% of that was in digital spend, per COMvergence data.

Publicis Media’s (PM) Spark Foundry is the incumbent. The PM agency declined to say if it’s defending the business. Defending can be pricey, and not always worth it, for an incumbent depending on the size of the account up for grabs.

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