A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.
The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies.
Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics. It also unveiled new ad measurement options for advertisers.
The APRA is the first serious attempt at a compromise to pass national privacy legislation since the American Data Privacy and Protection Act failed to advance last year.
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data.