Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Get MarTech! The post Q&A with Alicia Arnold: The MarTech Conference appeared first on MarTech.

MarTech 93

MarTech Conversion Marketing 93

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Get MarTech! In your inbox.

MarTech 105

MarTech eCommerce Retail Marketing 105

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. A typical example of a program in project management is a martech stack optimization initiative. Fuel for your marketing strategy.

MarTech 101

MarTech ROI Marketing Media 101

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Martech’s influence needs to extend beyond marketing.

MarTech 88

MarTech Conversion Rate Finance Conversion 88

Martech

FEBRUARY 29, 2024

Dig deeper: How experimental marketers can drive martech utilization 2. I believe it’s because MOps teams are not given the direction, trust or time to learn the full power of their martech stack. Dig deeper: 4 ways to get more value from your martech investments Get MarTech! In your inbox.

MarTech 102

MarTech Marketing 102

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Without crushing these barriers, your martech stack risks being limited in capability.

MarTech 99

MarTech Conversion Rate eCommerce Conversion 99

Martech

AUGUST 11, 2023

The results of the 2023 MarTech Replacement survey are in. It’s striking that IT seems to have so little input — but it has to be said that this is a survey taken by MarTech readers and that might mean IT is under-represented in the survey sample. The martech space gets ever larger and more complex. Get MarTech!

MarTech 90

MarTech Marketing 90

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with. Many provisions can be negotiated (i.e., This is what we call emotional intelligence.

MarTech 104

MarTech Communications Impressions Conversion 104

Martech

FEBRUARY 26, 2024

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Get MarTech! The post Q&A with Justin Sharaf: The MarTech Conference appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

MarTech 85

MarTech Marketing 85

Martech

JANUARY 23, 2024

A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. over the coming years. B2C budgets.

MarTech 94

MarTech Marketing 94

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. In your inbox.

MarTech 117

MarTech Food ROI Marketing 117

Chief Martech

NOVEMBER 7, 2023

Want to know what 2024 has in store for martech? On December 5, Frans Riemersma and I will release a 50+ page report on Martech for 2024. We’ll share: How much the martech landscape has grown — or shrunk? Thank you also to Clearbit and G2 for providing enrichment data on the martech landscape.

MarTech 110

MarTech Entertainment Marketing 110

Martech

SEPTEMBER 8, 2023

Not strictly martech, but interesting. Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech.

MarTech 114

MarTech Audience Marketing Media 114

Martech

FEBRUARY 22, 2024

Get MarTech! The post AI-powered martech releases: Feb 22 appeared first on MarTech. Eulerity’s updates and enhancements to its marketing automation platform include Custom Dynamic Variables which makes it possible to adjust messaging with data about local market nuances, customer preferences, and regional trends.

MarTech 87

MarTech Machine Learning SEO CPA 87

Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. Get MarTech! The post AI-powered martech releases and news: March 7 appeared first on MarTech. In your inbox.

MarTech 89

MarTech Conversion Communications Media 89

Martech

DECEMBER 21, 2023

Get MarTech! The post AI-powered martech releases and news: Dec. 21 appeared first on MarTech. The integration helps data managers to save time and effort and to easily incorporate AI-generated insights into TapClicks dashboards and reports. In your inbox. Business email address Subscribe Processing.

MarTech 113

MarTech Audience Conversion Marketing 113

Martech

OCTOBER 5, 2023

And now, this week’s roundup of AI-powered martech products, services and additions. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech. Way to go, humanity. In your inbox. Business email address Subscribe Processing.

MarTech 110

MarTech Conversion Marketing Advertising 110

Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. Martech investment saw a consistent decline, decreasing from $39.8 The post Martech activity slows in 2023 with less funding, launches appeared first on MarTech.

MarTech 95

MarTech Marketing 95

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech. The economics of AI have been mostly ignored since the ChatGPT frenzy kicked off in December. Look for them to move center stage soon.

MarTech 111

MarTech eCommerce SEO Impressions 111

Martech

OCTOBER 2, 2023

With martech utilization plummeting to 33% , CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. In my experience, another reason is that martech stack platforms are typically integrated with a company’s existing processes. Enter the experimental marketer.

MarTech 108

MarTech Marketing Communications Education 108

Martech

OCTOBER 19, 2023

Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech. It analyzes thousands of consumer attributes to find those most important for audience definition. In your inbox. Business email address Subscribe Processing.

MarTech 110

MarTech Audience Conversion Marketing 110

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

MarTech 90

MarTech eCommerce Conversion Rate Healthcare 90

Martech

DECEMBER 14, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Get MarTech! The post New AI-powered martech releases: Dec. In your inbox. In your inbox.

MarTech 93

MarTech Food Cookies Audience 93

Martech

OCTOBER 9, 2023

It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts. DAM’s place in modern martech DAM is still at the core of the martech stack, as digital content should be viewed as a constant connection between people, process and technology.

MarTech 112

MarTech Communications Marketing 112

Martech

DECEMBER 1, 2023

Existing partners include some of the biggest players in martech software and consulting. Martech partners. Get MarTech! The post AWS expands its martech competency program appeared first on MarTech. The program should also act as a spur to vendors seeking accreditation. In your inbox.

MarTech 80

MarTech Audience Advertising Marketing 80

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Get MarTech! The post AI-powered martech releases and news: Jan. 18 appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

MarTech 99

MarTech Affiliates Retail Brand Awareness 99

Exchange Wire

MARCH 11, 2024

Today, (March 11th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has placed second in the Martech 50 ranking for 2024, a leap of 12 places since 2023 when it ranked fourteenth. BusinessCloud’s Martech 50 is [.]

MarTech 59

MarTech 59

Martech

OCTOBER 5, 2023

Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. ” So RSG decided to come up with a more structured way to assess martech and compare it against that of other companies. Get MarTech!

MarTech 104

MarTech ROI Marketing 104

Martech

FEBRUARY 15, 2024

The post AI-powered martech releases and news: Feb. 15 appeared first on MarTech. Curated for You’s AI-driven lifestyle commerce platform launched its Purchase Intent Email and SMS Trigger platform, which uses advanced algorithms to predict and engage customers based on their lifestyle interests and events.

MarTech 95

MarTech CPC Affiliates Conversion 95

Martech

FEBRUARY 2, 2024

The allure of martech can be deceptive. As we navigate the complexities of martech, let’s explore what it really takes to turn these tools from a promising investment into a pivotal part of your marketing success story. Are your martech investments truly paying off? Think about it.

MarTech 87

MarTech Shipping Communications Marketing 87

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. Get MarTech! In your inbox.

MarTech 115

MarTech Marketing 115

Martech

MAY 2, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. ” Dig deeper: Why marketers are replacing foundational martech Other key trends. Get MarTech! The post Scott Brinker unveils 2023 martech landscape appeared first on MarTech.

MarTech 111

MarTech Marketing eCommerce 111

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech. Dig deeper: What does the future hold for genAI?

MarTech 100

MarTech Conversion Rate Conversion Marketing 100

Martech

MARCH 19, 2024

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. Get MarTech! The post Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote appeared first on MarTech.

MarTech 96

MarTech Marketing Audience 96

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Get MarTech! But it’s not your fault. They will always tell us we need more.

MarTech 80

MarTech Conversion Cookies Brand Awareness 80

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Get MarTech! The post This week’s roundup of AI-powered martech releases appeared first on MarTech. In your inbox.

MarTech 107

MarTech Conversion Marketing 107

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! In your inbox.

MarTech 102

MarTech Marketing Conversion Rate Brand Awareness 102