Nike's Former CMO—Now Running Maserati—Shares 6 Pieces of Marketing Wisdom

Whether selling sneakers or selling cars, Davide Grasso's advice always applies

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Davide Grasso might not be a household name, but the brands he’s led certainly are.

Over the course of 12 years, Grasso rose steadily through the ranks at Nike, starting as brand marketing director in the U.S., then overseeing Asia-Pacific marketing (including the 2008 Olympics in Beijing) and subsequently heading up Nike’s global football effort. In 2013, the company promoted Grasso to CMO, a post he held for three years. Grasso next became CEO and president of Converse—the once-struggling legacy brand that Nike bought for $305 million in 2003 and, as of last year, posted revenues of $2.35

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