9 Ways Top Marketers Are Charting a Road Map for the Uncertain Times Ahead in 2023

Experts from various corners of the industry warn against allowing fear and fatigue to alter winning plans

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What’s marketing going to look like in 2023? Will anyone be spending? Will the job market hold up? Will three years’ worth of crisis fatigue take its toll on everybody?

All anyone seemed to be certain about at Adweek’s Outlook 2023 event was the uncertainty surrounding the coming year. Yet across 10 sessions, marketing experts offered strategies, solutions and subtle reminders that their industry has weathered far worse and learned some difficult lessons through its survival.

One

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in