Subway's CMO Explains How Marketing Drove the Brand's Significant Sales Turnaround

Carrie Walsh and Dentsu Creative brought in Derek Jeter and others to channel ESPN’s ‘30 For 30’ at a pivotal time for the company

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After years of refreshing its brand, restaurants, digital presence and menu, Subway is in the mood for some reflective postgame analysis.

At the end of the NFL and college bowl seasons, Subway debuted a campaign looking back at the Subway Series menu of sandwiches it launched roughly six months earlier. Using a more lighthearted take on ESPN’s “30 For 30” documentaries, the brand created multiple commercials that will run throughout the NFL playoffs.

The spots were directed by Kenny Herzog of O Positive Films, whose previous work has included appearances by Joel Embiid, Russell Westbrook, James Harden, Julie and Zach Ertz and other professional athletes.

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