Though 2023 has just begun, Apple TV+ is already making major marketing moves.
On Tuesday, the streamer named entertainment industry veteran Ricky Strauss as its new head of marketing. In the role, Strauss will lead consumer marketing campaigns, creative advertising, media and promotions across original series and films for the service, led by heads of worldwide video Zack Van Amburg and Jamie Erlicht.
The exec will be part of Apple’s marketing communications team under the department’s vice president Tor Myhren, working closely with several teams, including the heads of programming and publicity and awards.
With the addition of Strauss, Apple TV+ seems to add some stability to its marketing department, which saw former marketing chief J.P.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in