How Drake and 21 Savage's Album Rollout Stunt Called Out Stale Music Marketing

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When Drake and 21 Savage dropped their highly anticipated collaboration “Her Loss” in November, fans expected elite beats, playful raps and a megawatt duo looking to parlay the success of a No. 1 single into an enjoyable long-form album.

What no one expected was a subliminal diss of stale marketing strategies in the music industry.

Rather than give interviews or a live performance to promote the album, Drake, 21 Savage and their teams concocted a marketing rollout using their own platforms.

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