Adopting a New Mindset for Marketing

JOKR, Mountain Dew, and Visible talk modern marketing 

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The role of modern marketers is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown more than 12% in the last year, assuming expanded responsibilities in data strategy, DEI, and creator partnerships. It’s time to rethink the traditional responsibilities of marketing and reset our understanding of its role in the new environment. A panel of industry-leading marketers joined Adweek’s CMO Summit East to discuss the changes they’ve seen and how to keep up in today’s world of endless options and marketing channels. 

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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