Uniform Unveils at Its Inaugural DXC Assembly a Faster Path to Composability That Empowers Marketers

The half-day virtual event featured insights on the use of composable architecture in digital experience composition from Uniform’s CEO and CTO as well as thought leaders at Kruso, Cobham SATCOM, Strapi, and others.

Uniform, the leading provider in the emerging software category of digital experience composition (DXC), held on Nov. 15 its inaugural DXC Assembly, a thought-leadership event, bringing together industry experts and practitioners. The event aimed to boost understanding of DXC and the ways in which marketers and developers can overcome long-standing challenges of endless developer backlogs and collaborate effectively in creating captivating, next-gen digital experiences.

“Companies have always had to decide whether their technology architecture favors developers or business users,” said Lars Petersen, Uniform CEO and cofounder. “DXC’s prebuilt integrations and visual-editing tools mean that, at last, we can end those tradeoffs. It’s incredibly exciting and it’s a new way of building digital experiences, but it already has an amazing effect on our customers’ ability to deliver and innovate at speed. That’s why we hosted DXC Assembly—to help businesses and agencies accelerate workflows.”

Marketing Technology News: The 2022 NATO Summit Utilizes Teradek Video Streaming Technology for Global Broadcasts

In his opening keynote speech, Petersen described the long-standing challenges that developers and marketers have faced in finding composable solutions that work equally well for both parties. Uniform DXC aims to disrupt the traditional “us versus them” approach so that business teams can compose and publish experiences from any source to any channel in a clear, consistent interface and use the responsive-preview feature to see exactly what they’re releasing.

“Even though modern headless architectures have been exciting for developers, they’ve left business users behind. Marketers and merchandisers now must work with multiple tools and submit a developer ticket for even routine tasks, becoming inefficient and frustrated. We want to empower them to own their work again without sacrificing developers.”

Uniform cofounder and CTO Alex Shyba demonstrated Uniform DXC and its new features, illustrating how easy it is for organizations—including those still using legacy architecture—to orchestrate a composable tech stack, including essential components such as content, commerce, and customer data.

Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy

Shyba demonstrated the game-changing Uniform DXC approach, which enables companies to focus on delivering state-of-the-art digital experiences without building and maintaining low-value “glue code” for connecting disparate composable systems. “With DXC’s flexibility, you can meet challenges and capitalize on opportunities straight away—not after months of reworking your stack. That means that you’re empowered to say yes to new ideas rather than listing the technical barriers to change and innovation,” he explained.

Innovators from Cobham SATCOM, a manufacturer of satellite and radio communication terminals and applications, shared their experience with Uniform DXC during a panel discussion. The panelists detailed how Uniform helped Cobham SATCOM build an agile, adaptive architecture that streamlined digital delivery and accelerated site performance—in just four weeks. The session also included insights from Cobham SATCOM’s project partners, digital development agency Kruso, and Strapi, a headless CMS.

Product Releases

At the event, Uniform also unveiled major product updates and new features, including the following:

• Mesh: Upgrades Uniform’s integrations for both legacy and composable tools to quickly connect to any API with clicks instead of code and give business users more flexibility.
• Project Map: Brings structure, like sitemap, to digital experiences of any size, helping teams visualize site hierarchy, manage the context of their work, and effectively redeploy content.
• Visual Canvas: Enables teams to build digital experiences with content from any service, using built-in multi-source real-time preview, and publish it to any channel—without a line of code.
• Edgehancers: Automatically push content—including personalized content—to the edge of a CDN—to gain the best possible SEO performance and speedy page loads for end-users.