Martech Series

JULY 12, 2022

C3 AI , the Enterprise AI application software company, today announced that Forrester Research has named it a Leader in AI and Machine Learning Platforms in its July 2022 report, The Forrester Wave : AI/ML Platforms, Q3 2022. “We Marketing Technology News: Aqfer Announces New Partnership With Irys.

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Machine Learning MarTech Marketing 82

Venture Beat

APRIL 9, 2022

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More.

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Martech

SEPTEMBER 27, 2021

Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy,” according to an announcement from Vidhya Srinivasan , VP/GM Buying, Analytics and Measurement, Google Ads. Ad availability. Why we care.

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Machine Learning Conversion Cookies Advertising 114

Martech Series

NOVEMBER 8, 2022

New bias detection report enables users to confidently audit their machine learning models for bias at a glance with an easy-to-understand visualization. With the bias detection report, enterprise users can de-risk their machine learning programs.

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Machine Learning MarTech Conversion Marketing 71

Martech Series

JULY 10, 2022

Mr. Parfitt is a data, analytics and artificial intelligence expert with deep ties in the field of AI and machine learning. Marketing Technology News: ID.me Marketing Technology News: MarTech Interview With Dave Charest, Director of Small Business Success at Constant Contact. The post Machine Learning Pioneer Dynam.AI

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Machine Learning MarTech Agency Marketing 73

Adweek

FEBRUARY 29, 2024

Today's marketing so often fixates on the latest trends, chasing the next novel concept--I can't be the only one fatigued by endless conversations and articles about AI and its impact on our work.

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Machine Learning Conversion Marketing 273

Martech Series

AUGUST 9, 2022

Appen Limited , the global leader in data for the AI Lifecycle providing data sourcing, data preparation, and model evaluation by humans at scale, today released its eighth annual State of AI and Machine Learning report. Marketing Technology News: Edward Carroll Appointed New President and CEO of SG360°.

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Machine Learning MarTech Marketing 88

Adweek

FEBRUARY 20, 2024

PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. For the past decade, it has been ahead of the game when it comes to focusing on the potential of artificial intelligence and machine learning to drive marketing transformation.

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Martech Series

JULY 20, 2022

Marketing Technology News: Okta Announces Appointment of Shibu Ninan as New Chief Accounting Officer. Marketing Technology News: MarTech Interview with James Kung, Senior Director of Product Management at Foursquare. “Professional quality video production is time-consuming and expensive.

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Machine Learning MarTech Audience Agency 83

Adweek

APRIL 13, 2023

After a somewhat fallow period, Meta is regaining its footing with marketers.

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Machine Learning Marketing Audience Agency 304

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

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Machine Learning Marketing Healthcare eCommerce 93

AdExchanger

MARCH 19, 2024

On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize text messages by applying a mix of machine learning and generative AI to their own first-party data. Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same?

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Machine Learning Marketing 100

The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns.

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Adweek

AUGUST 1, 2022

The company's marketing team fed a series of generic ketchup-related prompts into research group OpenAI's state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs. The results.

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Machine Learning Marketing 363

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

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A/B Testing Marketing Machine Learning MarTech 125

InMobi

DECEMBER 20, 2018

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. Stay tuned for one more blog post all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

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Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

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Marketing Machine Learning Audience MarTech 94

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing. Learn more about AI marketing.

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Machine Learning Marketing ROI SEO 145

Ad Ops Hero

OCTOBER 2, 2023

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption.

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Machine Learning Marketing ROI SEO 88

The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. Ad Tech Checklist for Marketers Define Clear Objectives : Start by defining your campaign goals.

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Martech Series

FEBRUARY 24, 2023

EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts — no matter how much marketing experience they have or what industry they’re in.

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Machine Learning Marketing ROI MarTech 99

Ad Rants

SEPTEMBER 27, 2022

From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies. Earlier, the marketing tech was limited to suggesting recommendations based on fixed inputs, outputs, and assumptions.

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Machine Learning Marketing Audience Media 147

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. While these super-specialized roles have never been ideal for agile marketing , they will be even more problematic with the onset of AI.

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Marketing Machine Learning Food MarTech 110

AdExchanger

APRIL 11, 2024

Eyeo is putting the “learning” in machine learning. As the parent company of AdBlock and Adblock Plus, two of the most downloaded ad-blocking services on the market, eyeo has invested […] The post How Eyeo Worked With Students To Innovate On AI appeared first on AdExchanger.

Machine Learning 101

Machine Learning Marketing 101

Martech

AUGUST 24, 2023

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.

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Machine Learning Marketing MarTech Audience 93

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

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Marketing Machine Learning Conversion MarTech 122

Adweek

SEPTEMBER 21, 2022

Earlier this year, Heinz made waves when it used research group OpenAI's machine learning algorithm, Dall-E 2, in a marketing stunt.

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Machine Learning Advertising Marketing Food 246

Adweek

JUNE 9, 2022

Fiverr is rolling out a new platform to match teams of creatives with brands in its ongoing quest to expand into upscale job markets for corporations and higher-end professionals.

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Machine Learning Agency Marketing 237

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. For marketers looking to make sense of the rapid evolution of AI, we suggest following these experts. He also is the creator of the Marketing AI Conference (MAICON).

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Machine Learning Marketing Entertainment MarTech 110

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs. The top 5 solutions replaced.

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Marketing Machine Learning MarTech Media 120

Martech Series

SEPTEMBER 19, 2022

The AI machine learning power of Wisely will be joining forces with Frontier Marketing. Frontier Marketing is plugging the power of artificial intelligence (AI) into its mission to serve charities that have a vision for fundraising growth. Marketing Technology News: Codebaby, Inc.

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Machine Learning Marketing MarTech Agency 79

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Source: Gene De Libero.

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Machine Learning Marketing MarTech Conversion 139

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

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Marketing Cookies Machine Learning MarTech 126

YieldBird

NOVEMBER 27, 2023

But wait a minute, would there be a solution to help me out with this and automate the process of Open Market pricing strategy setup? Google Optimized Floor Prices: Unleashing the Power of Machine Learning Google Optimized Floor Prices is a revolutionary flooring mechanism embedded within unified pricing rules.

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Machine Learning Marketing Impressions Advertising 52

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears.

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Marketing Machine Learning Audience MarTech 135

Martech

APRIL 10, 2023

Marketers don’t need more standalone tools, they need a platform. Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. “I haven’t seen a model where having an app marketplace actually improves the effectiveness of marketers.

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Machine Learning Marketing Shipping Fashion 91

Martech Series

FEBRUARY 2, 2023

Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact. But when marketers start using generative AI to motivate people to engage and take action with their brand, they will truly be dazzled by the potency of this technology.

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Machine Learning A/B Testing Marketing Conversion Rate 96