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PSA campaign gets impressive results from new adtech

Martech

The post PSA campaign gets impressive results from new adtech appeared first on MarTech. Business email address Subscribe Processing. Get MarTech! In your inbox. Business email address Subscribe Processing.

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CTV overtakes mobile for global ad impressions

Martech

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

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Why pharma marketers are leaning into impression-based TV buying

Digiday

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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PSA campaign gets impressive results from new adtech

Martech

The post PSA campaign gets impressive results from new adtech appeared first on MarTech. Business email address Subscribe Processing. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. Ready to impress your boss with killer results? All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. Leveraging intent data.

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CTV Maintains Lead For Most Impressions Served in Q2, According to Extreme Reach Report

Martech Series

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. In Q2 2022, CTV accounted for 38% of all impressions served, the same share it had in Q1, and a modest gain year-over-year. Marketing Technology News: Thirdverse Hires Former DeNA CEO to Lead Web3 Strategy.

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What is an Ad Impression? All You Need to Know

AdPushup

All you need to know about ad impression is gathered here: definition, monetization metrics, and causes. Let’s also look at how to manage unfilled ad impressions. Advertisers and marketers are constantly seeking innovative strategies to [.]