Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Saturday Night Live cast member Chloe Fineman is known for her impressions of celebrities such as Britney Spears and Jennifer Coolidge. Now she’s taking on the role of Günter, a “vodka seltzer sommelier,” serving as the face of the first national campaign for Anheuser-Busch‘s Nütrl.
The yearlong “Nütrl. The One With the Umlaut” campaign from The Martin Agency kicks off with two 15-second and two 6-second spots. One introduces the drink made from vodka, seltzer and real juice, drawing attention to the vowel mark in its name by noting “everything is here for a reason, except for this silly little umlaut garnish.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in