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Everyone Has a Christopher Walken Impression in BMW’s Super Bowl Ad

Adweek

Christopher Walken is one of the most mimicked celebrities, as his signature stilted cadence is perhaps the most unique in Hollywood. BMW's Super Bowl spot takes Walken-mocking to the limit as the star drives and walks through several scenes where everyone he talks with tries to imitate him. The 60-second spot, "Talkin' Like Walken," by.

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Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again

Adweek

But some ads make great first impressions. Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. They grab the viewer immediately and.

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For TV, GRPs Are Out, And Impressions Are In

AdExchanger

Impressions are the standard metric in the CTV environment, which means there’s been a surge in support and comfort around impressions as a currency, writes Brie Pinnow, co-founder of Blinc. The post For TV, GRPs Are Out, And Impressions Are In appeared first on AdExchanger. And this trend will only continue.

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Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts

AdExchanger

Yet it remains fraught with bad data due to a wide variety of ad fraud, as well as limitations in tracking due to […] The post Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts appeared first on AdExchanger. What once was a bit of the Wild West has turned into a highly regulated space.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Ready to impress your boss with killer results? In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data.

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How to Troubleshoot & Fix Unfilled Ad Impressions?

Monetize More

Unfilled ad impressions mean ad revenue left on the table. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer. How to check unfilled ad impression volume? Step 1: Log into Google Ad Manager.

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PSA campaign gets impressive results from new adtech

Martech

The post PSA campaign gets impressive results from new adtech appeared first on MarTech. Business email address Subscribe Processing. Get MarTech! In your inbox. Business email address Subscribe Processing.