Monetize More

NOVEMBER 10, 2022

Unfilled ad impressions mean ad revenue left on the table. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer. How to check unfilled ad impression volume? Step 1: Log into Google Ad Manager.

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Martech

OCTOBER 25, 2023

The post PSA campaign gets impressive results from new adtech appeared first on MarTech. Business email address Subscribe Processing. Get MarTech! In your inbox. Business email address Subscribe Processing.

Impressions 106

Impressions Non-Profit CPM MarTech 106

AdExchanger

AUGUST 10, 2023

The post AppLovin Had An Impressive Q2, Crediting Its Investments In AI appeared first on AdExchanger. Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0,

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Impressions Machine Learning Advertising 94

Martech

OCTOBER 25, 2023

The post PSA campaign gets impressive results from new adtech appeared first on MarTech. Business email address Subscribe Processing. Get MarTech! In your inbox. Business email address Subscribe Processing.

Impressions 96

Impressions Non-Profit CPM MarTech 96

Ad Tech Daily

MAY 24, 2023

Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once or twice before deciding whether to delete them, making onboarding experiences crucial LAS VEGAS — Mobile app experience company Airship today released new global consumer research at MAU Vegas (..)

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Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

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Impressions Video Ads MarTech Audience 91

Ad Tech Daily

MARCH 2, 2023

Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.

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Impressions Ad Tech Media Ad Inventory 85

AdPushup

MAY 28, 2023

All you need to know about ad impression is gathered here: definition, monetization metrics, and causes. Let’s also look at how to manage unfilled ad impressions. In today’s digital landscape, where information overload reigns supreme, capturing the attention of potential customers has become an art form.

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Martech Series

AUGUST 11, 2022

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. In Q2 2022, CTV accounted for 38% of all impressions served, the same share it had in Q1, and a modest gain year-over-year. The report covers video ad serving in the U.S.

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Impressions Food Education Video Ads 84

Marketing Dive

OCTOBER 24, 2022

While QSRs increasingly invest in digital marketing, they remain an important driver of TV ad impressions, accounting for 27.5 billion impressions in Q3.

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Impressions Marketing 69

Martech Series

NOVEMBER 30, 2022

Cookieless targeting produced more impressions and reached more unique people, resulting in less saturation and frequency. Impressed with the results, CCB and its agencies have incorporated Lotame’s identity solution and high-quality data into the media mix, running additional video and display campaigns.

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Viewability Impressions Cookies MarTech 80

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66

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Impressions Pharmaceuticals Healthcare Marketing 53

AdPushup

NOVEMBER 15, 2022

Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry.

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Header Bidding Impressions Ad Tech Advertising 98

Martech Series

AUGUST 16, 2022

5000 Annual List, Continues Impressive Growth appeared first on MarTech Series. Marketing Technology News: MarTech Interview With Ronny Elkayam, SVP, Mobile, App Market & Strategic Products at Wix. The post First Orion Featured on 2022 Inc.

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Impressions Communications MarTech Marketing 91

Exchange Wire

DECEMBER 5, 2022

In today's ExchangeWire news digest: New Zealand reveals plans to make tech companies pay for news; OpenAI's latest chatbot impresses academics with its writing capability; and Indonesia's Fairatmos raises USD$4.5m (~£3.65m) in funding. Google, Facebook to pay for news content [.].

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Impressions 59

Admixer

APRIL 30, 2023

The project falls under NDA, so we may not openly disclose the client’s name; however, we cannot help but share the […] The post One Travel Ad Campaign, 109M Impressions: A Case Study for an Airline Business appeared first on Admixer.Blog.

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Impressions Ad Inventory 52

Unruly

FEBRUARY 14, 2023

The post <strong>Google, Pepsi, and PopCorners Make Big Impressions with 2023 Super Bowl Ads</strong> appeared first on Unruly. Examples of this include Ozzie Osbourne as an office worker (Workday) and Sarah McLachlan as a survivalist (Busch Light). The full UnrulyEQ report on 2023 Super Bowl ads is available for request.

Impressions 59

Impressions Entertainment Advertising Marketing 59

Adweek

APRIL 3, 2024

I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious about the volume of pushback from folks defending the hours-based billing systems that I believe may result in the death of our industry.

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Finance Impressions Agency Media 286

Martech Series

JUNE 15, 2022

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results. .

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Exchange Wire

MAY 18, 2023

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, [.]

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Viewability Impressions Media 52

Adweek

APRIL 18, 2024

We're talking over 800,000 impressions, 5,000 reactions and a. I mean, let's call a spade a spade--it's broken. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up.

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Agency Impressions Advertising 181

Exchange Wire

MAY 31, 2022

The post How Cookieless Targeting Tactics Will Drive Impressive Performance appeared first on ExchangeWire.com. Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of contextual targeting.

Impressions 59

Impressions Advertising 59

Unruly

FEBRUARY 14, 2023

The post <strong>Google, Pepsi, and PopCorners Make Big Impressions with 2023 Super Bowl Ads</strong> appeared first on Unruly. Examples of this include Ozzie Osbourne as an office worker (Workday) and Sarah McLachlan as a survivalist (Busch Light). The full UnrulyEQ report on 2023 Super Bowl ads is available for request.

Impressions 52

Impressions Entertainment Advertising Marketing 52

Exchange Wire

FEBRUARY 9, 2023

DoubleVerify, a leading software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on ExchangeWire.com.

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Impressions Media 52

More About Advertising

APRIL 19, 2022

The post Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth first appeared on More About Advertising. But operating profits were hammered by the war in Ukraine, falling 24.5% with net revenue down 0.5% Omnicom was the last of the big holding companies to disentangle itself from Russia.

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Impressions Advertising Finance Media 59

Marketing Dive

SEPTEMBER 9, 2022

The alcohol industry tempered its approach to TV advertising in the first seven months of 2022, with beer taking the biggest hit.

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Impressions Advertising 98

Digital Turbine

JUNE 22, 2022

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. The post Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads appeared first on Digital Turbine. Global Mobile App Download Forecast .

Impressions 52

Impressions Marketing 52

Digiday

OCTOBER 26, 2022

Google has become a new kind of business card, and page 1 results are often the first impression. Nearly 70% of user experiences online start with a search engine , and 99% of people report searching online when they want to learn more about a business.

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Impressions SEO Media Conversion 75

Marketing Dive

JULY 13, 2022

Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability.

Impressions 107

Impressions 107

Adweek

OCTOBER 12, 2023

Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms.

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Impressions Ad Tech Retail Media 248

Ad Colony

JUNE 22, 2022

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. The post Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads appeared first on AdColony. Global Mobile App Download Forecast.

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Impressions Marketing 52

Exchange Wire

FEBRUARY 9, 2023

The post IAS Pre-Bid Activation Leads to Improved Cost Savings, Quality Impressions™ & Traffic Quality for Samsung appeared first on ExchangeWire.com. Mindshare and Samsung partnered with IAS [.]

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Impressions Media 52

Adweek

JANUARY 19, 2024

If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion. As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S.

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Ad Tech Cookies Impressions Advertising 253

Smarty Ads

OCTOBER 9, 2023

The arrival of fall 2023 ratings on G2 brings us great pride as we maintain our distinguished status as a high performer among best-demand side platforms year after year. Earlier this year, we were honored to earn a similar title of the winter and spring’s high performer,

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Demand Side Platform Impressions 59

Adweek

MARCH 1, 2024

Hackl gives her first impressions of the Humane AI Pin and a concept phone that folds into a bracelet. In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss AI, spatial computing and tech hype cycles. Hackl thinks spatial computing is in the innovation-trigger section of the chart. Kebler gives an update.

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Impressions 204

InMobi

MAY 8, 2018

Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to the event, here are the top 5 reasons why you can’t miss Impressions this summer! #1

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Impressions ROI Ad Tech Agency 52

Adweek

OCTOBER 25, 2023

In June 2022, GroupM and measurement firm iSpot found that 8% to 10% of impressions on connected TV ran when the. Buyers remain worried that they're paying for ads that are running on TVs that have been turned off, an enduring frustration that is caused by technology issues or, some say, a lack of transparency.

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Impressions 273