GA4 Server-Side Tagging Setup: A Complete GDPR-Compliant Guide for 2025
Single Grain
JUNE 16, 2025
Server-side tracking enhances GDPR/CCPA compliance by providing complete control over data processing, automatic PII redaction, centralized consent handling, and region-specific data residency. Privacy Compliance Advantages Server-side tagging offers significant advantages for privacy compliance, particularly under GDPR and CCPA regulations.
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