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GA4 Server-Side Tagging Setup: A Complete GDPR-Compliant Guide for 2025

Single Grain

Server-side tracking enhances GDPR/CCPA compliance by providing complete control over data processing, automatic PII redaction, centralized consent handling, and region-specific data residency. Privacy Compliance Advantages Server-side tagging offers significant advantages for privacy compliance, particularly under GDPR and CCPA regulations.

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Data clean rooms: What you need to know

Martech

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. ROI measurement and modeling. They let companies work together using data without compromising user privacy or breaking laws like GDPR or CCPA. That’s where data clean rooms (DCR) come in. Data anonymization. Attribution.

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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

With third-party cookies phasing out and consumer preferences shifting toward more privacy-conscious behaviors, agencies will rely on first-party data , contextual advertising, and advanced attribution models to track ROI. to serve as models for global data protection laws.

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How to Scale Campaigns Using Synthetic Data Advertising

Single Grain

For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. billion saved in 2023 through improved invalid traffic detection.

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What your attribution model isn’t telling you

Martech

Laws like GDPR in Europe and CCPA in the U.S. That lets marketers answer strategic business questions such as how to allocate budgets across channels, forecast ROI or separate the impact of discounts from marketing efforts. For example, a geo experiment can confirm whether shifting budget from affiliates to CTV actually improves ROI.

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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

Meanwhile, Navah Hopkins , brand evangelist, Optmyzr, said advertisers essentially “won” a game of chicken with Google, but: “It doesn’t change the fact that the privacy-first world is here via GDPR, CCPA, and other regulatory considerations. For advertisers, I’d still keep treating the world as if cookies are deprecated.

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How Data Clean Room Attribution Replaces Cookies

Single Grain

However, cookies collect personal data, and that interferes with many privacy laws, including the GDPR. Clean rooms enable richer data partnerships than traditional tracking, allowing publishers and advertisers to safely share data for insights that improve campaign performance while meeting GDPR and CCPA requirements.

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