Lytics Launches Private Instance and Private Cloud on Google Cloud

Collaboration with Google Cloud will help Lytics improve customer experiences with unparalleled data security, privacy control, and governance over their data

Lytics, a leading customer data platform (CDP), announced the launch of Lytics Private Instance and Lytics Private Cloud on Google Cloud. A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment.

A full set of features are available as part of the Lytics platform, ranging from: data pipeline and profile management, and audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment. These capabilities help enterprises centralize and harness data from a myriad of sources to help improve the customer experience.

For companies with strict compliance requirements, having Lytics Private Instance available on Google Cloud offers a fully-managed instance of the Lytics CDP on dedicated resources. This increases the flexibility of server location (i.e. Canada, Singapore), and offers a range of benefits necessary to meet the most demanding compliance requirements, all run in a fully-managed environment.

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…

For organizations in regulated industries like financial services and healthcare, Lytics Private Cloud offers a full deployment of the Lytics CDP in a business’ own instance of Google Cloud, as a single tenant. This puts the organization in complete control of budgeting, resource allocation, and permissions, along with deeper access to hosting and performance-related metrics.

Enterprise companies can now have multiple methods to adopt the Lytics CDP to unify and activate customer data while addressing data privacy requirements under regulations like General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Health Insurance Portability and Accountability Act (HIPAA), using their own privacy and security posture supported within the Google Cloud.

Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions

Google Cloud’s security model, world-scale infrastructure, and unique capability to innovate help enterprises maintain security and compliance. Google Cloud customers can take advantage of the same secure-by-design infrastructure, built-in protection, and global network that Google uses to protect the information, identities, applications, and devices of their users. The Google Cloud stack builds security through progressive layers that deliver true defense in depth at scale.

“This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a secure cloud environment,” said Jascha Kaykas-Wolff, President, Lytics. “This is particularly important for industries like finance and healthcare that are highly regulated and recognize the mission critical nature of first-party data driving the future of their customer experience.”