Food Industry News

So That's Why Lunch Was Late? Uber Eats Tells Wacky Stories to Explain Food's Tardiness

The campaign, from agency of record Special US, offers three months of free delivery for delays

Aaron Donald helps an elderly woman cross the street — Consumers may not have asked the “why” question themselves—they just want their grub.Special US, Uber Eats

By T.L. Stanley

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As far as excuses for tardiness go, these are pretty darn inventive: Odell Beckham Jr. struts out of a jewelry store and his dazzling bling temporarily blinds a passing motorist. The driver, Danny Trejo, crashes his low rider onto the curb and blocks an Uber Eats scooter.

A giant inflatable Minion—it’s Kevin!—breaks away from its cinema perch, lands in front of a taqueria door and pins people inside, including an Uber Eats delivery person.

And Aaron Donald, the formidable L.A.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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