For the first time since its debut more than 80 years ago, Kraft Macaroni & Cheese has officially adopted the name most people have been calling it anyway: Mac & Cheese.
The name change is accompanied by an updated logo featuring a noodle dripping with cheese and fresh packaging that features a solid blue color, as opposed to a gradient.
This new brand identity is meant to signify comfort—a quality many consumers have sought in both snacks
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