Finance, Header Bidding and Native Advertising

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Finance

Header Bidding

Native Advertising

Top Publishers Including McClatchy, Ströer and Others Adopt Taboola’s New Header Bidding Solution

Martech Series

OCTOBER 31, 2022

Taboola Header Bidding originally deployed in April 2022. Taboola’s advantage in the space is its reach to over 500M daily active users with first party data, 15,000 direct performance advertisers working with Taboola, and advanced AI technology.

Header Bidding

Header Bidding Ad Inventory Native Advertising Finance

Yahoo and Taboola Announce Closing of Deal; 30-Year Strategic Partnership, Taboola to Power Recommendations for Yahoo

Martech Series

JANUARY 17, 2023

This unique deal makes Taboola the exclusive native advertising partner for all of Yahoo’s digital properties, strengthening Taboola’s position as a leading native advertising offering for advertisers, publishers and merchants on the open web.

Header Bidding

Header Bidding Native Advertising Finance eCommerce

AdTech Trends

Top Publishers Including McClatchy, Ströer and Others Adopt Taboola’s New Header Bidding Solution

Yahoo and Taboola Announce Closing of Deal; 30-Year Strategic Partnership, Taboola to Power Recommendations for Yahoo

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