Remove Fill rate Remove GDPR Remove Real Estate
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InMobi CEO bullish about prospects for independents in the advertising space

Martech

In Telco Cloud and Retail Cloud we’re almost giving you branded real estate you can deploy within your own properties that will generate more time with the consumer, that can then be monetized through advertising and other means.” So maybe the prices are going to go down, but the fill rates are going to go up.”

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How Publishers Can Make More Money With AdTech

Clearcode

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. Although it may not bring as much ad revenue as direct deals, it is the best option for selling any leftover ad real estate to advertisers. .