Unwrapping Durex and Diesel's Unexpected Collaboration

Condom maker hopes the sex-positive partnership will cement its status as a lifestyle brand

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Diesel earned its brand provocateur status through decades of surprising stunts and taboo-busting ads, and its latest collaboration with Durex shows it’s not stopping now.

The Renzo Rosso-founded fashion house rose to fame in the ’90s for creative like “Kissing Sailors,” which showed two men locking lips, and billboards that depicted the Virgin Mary wearing its jeans. More recently, ads from photographer David LaChapelle took a stand against former President Trump, punctuated by a rainbow-colored tank facing a naked man.

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