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German fashion brand Hugo Boss has announced Nadia Kokni will join as senior vp of global marketing, taking over from Miah Sullivan.
Kokni starts Jan. 1 and is joining from JD Sports Fashion where she was global group marketing director. At JD Sports, she is cited with placing a focus on elevating youth culture. Kokni has also held senior marketing roles at Tommy Hilfiger, H&M, Adidas and Bacardi.
JD Sports had not responded to Adweek about plans to succeed Kokni.
Daniel Grieder, chief executive of Huge Boss explained: “With her [Kokni] extensive experience at several global fashion companies, she will support us in further increasing our brand relevance and becoming one of the top 100 brands worldwide.”
According
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