Kohl’s, Pinterest Collaborate on Shopping Experiences

The retailer also hosted two 30-minute live shows during PinTV's Shop the Holidays event

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

The longtime collaboration between retailer Kohl’s and Pinterest resulted in several personalized, taste-driven shopping experiences just in time for winter fashion and the holiday season.

Outfit Color Match lets customers pick a color palate that resonates with them and then brings them to Kohls.com to shop outfits within a specific color theme.



Kohl’s/Pinterest

Pinterest said click-through rates and engagement for this experience are outpacing its benchmarks by 159%.

Trend Matchmaker is a dating application-style matching system that lets shoppers swipe styles of their choice in an immersive format and explore recent Pinterest trends.

They

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in