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Whether you are a busy mom on the go, taking care of business calls or simply heading to the gym, powering through the day is a workout in itself and women do it all. That is what Savage X Fenty wants to remind everyone.
Rihanna’s Savage X Fenty lingerie and sleepwear brand is continuing to embrace inclusivity with the launch of a new sports line called Savage X Fenty Sport. To celebrate the collection, the brand has launched the “Power X Play” campaign, featuring a spot that highlights the brand’s commitment to inclusivity as it aims to redefine the current state of athletic wear for women, which is often constricting and size-limited, by offering apparel that is fashionable, comfortable and created for everyday use.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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