Neiman Marcus Encourages Customers to ‘Live Your Luxury’

The retailer’s 360 campaign puts as much emphasis on relationships as it does on fashion 

The word “luxury” has many meanings, but the one constant is that it can be attained by anyone at any level in life regardless of age, lifestyle or income level. 

“For some, luxury can be time alone. For some, it can be dressing up,” Darren “Daz” McColl, chief marketing officer of Neiman Marcus, told Adweek.  

That’s why for the tony retailer’s new fall campaign, “Live Your Luxury,” the stylish, Tom Ford-loving ad world veteran and his team created a 360-campaign driving home the message that luxury is whatever we want it to be. 

Checking stuffiness at the door

“’Live Your Luxury’ is a call for people to appreciate your own sense of self through the power of luxury and fashion that we can all be a part of and enjoy,” said McColl. 

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