Adweek

OCTOBER 9, 2023

allowing fans to celebrate their love of the fashion dolls in a variety of ways. Ahead of the holiday shopping season, toy company MGA Entertainment has brought a Bratz World augmented reality experience to Walmart stores across the U.S., Now through the end of the year, shoppers will be able to scan the QR code.

Fashion 268

Fashion Entertainment Advertising 268

Adweek

SEPTEMBER 14, 2023

That the brand managed to do so during notoriously beauty-focused New York Fashion Week is even more apropos. Leave it to Dove to turn a taboo subject into a teachable moment in its ongoing quest to redefine beauty standards. This time around, the brand is bringing attention to a body part not typically the focus.

Fashion 242

Fashion 242

Adweek

APRIL 20, 2023

Creative tech studio Beyond is experimenting with the intersection of physical and digital fashion with the launch of its first "full-cycle" Phygital Fashion Capsule Collection, which, in part, will allow people to try on a hoodie in augmented reality before purchasing a real-world version of the clothing item.

Fashion 241

Fashion 241

Adweek

JUNE 28, 2022

When it comes to sustainable fashion, U.S. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how--and where--to explain what they're doing. consumers are split.

Fashion 231

Fashion 231

Adweek

MARCH 14, 2023

Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts.

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Fashion Retail Media Shipping 232

Adweek

MARCH 22, 2023

Eating animal meat is going out of fashion among an increasing number of people adopting vegan or plant-based diets. The organization's new campaign highlights animal cruelty in fashion and asks consumers to stop buying and.

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Fashion 224

Adweek

JULY 12, 2023

Editor's Note: The following is the college application essay of 18-year-old fashion designer and creator Rush Bogin, best known for his now multimillion-dollar business and success with UGC and fashion designs on Roblox.

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Fashion 192

Adweek

SEPTEMBER 9, 2022

12) during New York Fashion Week, and the iconic fashion publisher teamed up with Snap Inc. Vogue is celebrating its 130th year with the Vogue World event Monday (Sept. on several custom-built augmented reality experiences tied to the event.

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Fashion 240

Adweek

SEPTEMBER 20, 2022

With the intersection of sports and fashion at the forefront of both industries, the versatility in clothing has never been more meaningful to those both on and off the court.

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Fashion Agency 190

Adweek

JULY 18, 2022

An unusual creation appeared on the runway during the most recent Paris Fashion Week: an haute couture gown made from cocoa bean husks. The "Vegan Dress" is a result of a collaboration between ice-cream brand Magnum and luxury Dutch fashion designer Iris Van Herpen.

Fashion 241

Fashion Food 241

Adweek

JANUARY 6, 2023

The futuristic mannequins in the brand's Times Square storefront in New York stood as a testament to Web3's on impact on physical fashion, which is ushering in design technology that. Think neon yellow dresses, futuristic jewelry and beaded bomber jackets.

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Fashion eCommerce 240

Adweek

NOVEMBER 3, 2022

This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. Fashion, web3 and the metaverse are inevitably meeting at an.

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Fashion Marketing 211

Adweek

NOVEMBER 23, 2022

An industry leader in accessible luxury handbags, accessories and apparel, Rebecca Minkoff's playful and subtly edgy designs are blazing a path for other brands by being at the forefront of adopting new innovations when shopping for fashion.

Fashion 230

Fashion Retail 230

Adweek

NOVEMBER 10, 2022

Fashion is more than clothing--it's a way for people to explore and express their identity and values. Subcultures and the communities within them are created and supported by the choices people make about what they decide to wear and where and how they buy their clothes.

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Fashion Media 215

Adweek

APRIL 24, 2023

It's hard to point to just one statistic that demonstrates the impact the fashion industry has on the climate. It generates roughly 8% of the world's greenhouse gas emissions and 20% of global water pollution. Its emissions are expected to double by 2030 if the industry doesn't adopt some serious changes. But it's more than.

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Fashion 187

Adweek

JULY 10, 2023

Starting her career in the fashion industry, Kogan discovered her passion for revitalizing brands, breathing new life into forgotten icons such as Dr. Scholl's exercise sandals and Elizabeth Arden. However, it was her serendipitous.

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Fashion Food 178

Adweek

FEBRUARY 23, 2023

Last week, when luxury conglomerate LVMH made the surprising decision to appoint Pharrell Williams as creative director for Louis Vuitton, fashion insiders were shocked. But from a marketer's perspective, the choice signaled what's been evident for some time: The future for brands rest in the hands of multi-hyphenate creatives.

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Fashion Marketing 215

Adweek

JUNE 2, 2022

Pinterest went shopping for an artificial-intelligence-powered shopping platform for fashion and ended up with The Yes in its cart.

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Fashion 200

Adweek

AUGUST 19, 2022

In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the fictional town of Hawkins, Indiana. Priah Ferguson, one of the scene-stealing stars of Netflix's Stranger Things, has teamed up with the online resale platform for its new back-to-school campaign aimed at staging an intervention for.

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Fashion 222

More About Advertising

APRIL 4, 2024

Sunshine, the agency founded in 2013 by Mother’s former joint heads of entertainment, Al MacCuish and Kit Hawkins, has sold to luxury fashion and lifestyle communications company, The Independents.

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Fashion Agency Entertainment Communications 59

Adweek

JUNE 17, 2022

In the late 1970s, long before today's crowded beauty landscape, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing the first makeup line exclusively for Black and brown women. Now, the beauty brand is back and with a new documentary that traces the history of Black beauty.

Fashion 202

Fashion Marketing 202

AdExchanger

SEPTEMBER 15, 2023

Media mix modeling is back in fashion. The post The Big Story: Why MMM Is Back In Fashion appeared first on AdExchanger. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them?

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Fashion Media Advertising Marketing 109

AdExchanger

DECEMBER 20, 2023

Fast Fashion Challenges Amazon appeared first on AdExchanger. That means machine-learning-controlled ad products (Google’s Performance Max and Meta Advantage+ shopping campaigns are the […] The post Is Big Tech Taking AI Too Far?;

Fashion 109

Fashion Machine Learning Entertainment 109

More About Advertising

MARCH 4, 2024

The world’s most famous Out of Home advertising landmarks hosted the first-ever transatlantic live stream presented by the luxury fashion label Tom Ford from Milan Fashion Week. For … The post Ocean Outdoor and Branded Cities debut transatlantic OOH live fashion spectacle first appeared on More About Advertising.

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Fashion Advertising Media 59

More About Advertising

FEBRUARY 13, 2024

Uncommon only opened in New York a few months ago, but already the Havas agency is walking into New York Fashion Week with a new high-concept boot that is more of a stunt than a launch.

Fashion 52

Fashion Agency Advertising 52

Adweek

APRIL 6, 2023

As it's done every year since 2013, secondhand clothing platform thredUP released its 2023 Resale Report this week. Compiling data from independent consumer surveys and its own brand partners--which include labels like Kate Spade, J.

Fashion 234

Fashion 234

Adweek

JUNE 9, 2022

As it embraces successes from the past, sports brand Puma has imagined what its apparel may look like in the future with a high-energy campaign that also explores how commercial travel to space would work to promote the global relaunch of its Slipstream basketball shoe range featuring the Anti Shock System. The range was introduced.

Fashion 243

Fashion 243

Marketing Dive

MARCH 23, 2023

Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report.

Fashion 85

Fashion eCommerce 85

Adweek

SEPTEMBER 29, 2023

For London Fashion Week in September, Burberry gathered the glitterati to peruse its Autumn/Winter 2023 collection in an unlikely setting: an old-fashioned greasy spoon with checkered curtains on the windows and over-easy eggs on the plates. The tie-up with Norman's Caf?, situated in the U.K.

Fashion 288

Fashion Marketing Advertising 288

Martech Series

SEPTEMBER 6, 2022

CURATED BY BLACK FASHION FAIR FOUNDER ANTOINE GREGORY, DROP BENEFITS EMERGING BLACK FASHION DESIGNERS. Today’s drop, in partnership with Gregory and Black Fashion Fair, is designed to promote and help more people discover emerging Black designers.

Fashion 92

Fashion Retail MarTech Education 92

Martech Series

JULY 28, 2022

30% of shoppers follow social media fashion trends. GoodFirms, universally renowned research, ratings, and reviews platform, recently released its latest survey report – Global Fashion Industry: Trends, Consumer Shifts, and Outlook. helps the fashion industry to meet the uncertainties and generate more income, says GoodFirms.

Fashion 84

Fashion Manufacturing Brand Awareness Retail 84

Martech Series

OCTOBER 21, 2022

Shopping trends among global fashion consumers will shift in favor of buying decisions that favor more sustainable practices, report finds. The shift will create important opportunities as well as challenges for global fashion brands, manufacturers and retailers. 65% of consumers say they care about the environment.

Fashion 86

Fashion Manufacturing MarTech Retail 86

Adweek

MARCH 8, 2023

Following 2022's record-breaking year, the ad sales teams at Warner Bros. Discovery and CBS have something new to dance about. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul.

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Ad Inventory Fashion Advertising Marketing 263

Adweek

FEBRUARY 7, 2023

Over just a few short years, Klarna has become one of the foremost buy now, pay later (BPNL) options when shoppers hope to buy something big. It's not just a sign of the financially tight times; it's also a testament to the ease with which consumers can use BPNL methods to get the goods they.

Fashion 221

Fashion eCommerce 221

Adweek

DECEMBER 6, 2023

As part of its holiday campaign, luxury fashion brand Coach partnered with augmented reality tech company Zero10 to bring AR Storefront technology to five Coach stores in Boston, Atlanta, Austin, Miami and Toronto. Now through Jan. 1, 2024, shoppers will be able to stand in front of the AR Storefront screen at each Coach store.

Fashion 303

Fashion Advertising 303

Adweek

DECEMBER 5, 2023

Fashion is an ever-changing industry, requiring constant reinvention, adaptability and innovation to survive and thrive in longevity. Both retailer Gap and legendary fashion designer and Harlem institution Dapper Dan understand this, having spent decades weathering the highs and lows of the industry.

Fashion 283

Fashion Retail 283

Martech Series

SEPTEMBER 9, 2022

Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. The limited-edition capsule collection showcases five designers from the BIFC Discovery Showroom: Izayla, Kwame Adusei, Muehleder, Ndigo Studio, and Sammy B.

Pop-Up 88

Pop-Up Fashion Healthcare MarTech 88