Mixhalo and TSX Entertainment Partner to Bring the Future of Immersive Live Entertainment to Times Square NYC
Through Mixhalo’s real-time audio platform, visitors to TSX in Times Square will enjoy crystal-clear audio coming straight from the soundboard to their mobile phones
Visitors of Times Square, New York can soon enjoy immersive, never-before-possible live entertainment experiences with crystal-clear audio – simply with the phone in their pocket and a pair of headphones.
Mixhalo, the augmented audio platform that unlocks high-fidelity, low-latency audio for fans at live events, and TSX Entertainment, the ultimate entertainment destination where fans will tune in for epic experiences and artist-defining moments, today announced a new partnership to bring riveting live entertainment experiences to Times Square NYC.
TSX’s 18,000 square foot digital screen opens to reveal the first permanent stage overlooking Times Square. With Mixhalo, for the first time ever, fans can unlock crystal-clear, real-time audio coming straight from the soundboard during performances and other events via the TSX app and a pair of headphones. The high-fidelity audio experience is the same one that artists like Pharrell, Aerosmith, Sting, Metallica and Incubus have brought to their fans using Mixhalo as a premium experience to supplement a concert venue’s audio system.
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“Everything we do at TSX is about defining the future of entertainment – and Mixhalo certainly embodies that,” said Ivan Yee, Co-CEO of TSX Entertainment. “The first time I experienced Mixhalo myself, my mind was blown; it’s truly a game changing experience. The future of immersive audio is here, and we’re ready to show the world.”
“Times Square is one of the most iconic destinations across the globe, and we’re thrilled to partner with TSX to leverage this incredibly influential platform and show the world how powerful the Mixhalo experience really is,” said John Vars, CEO of Mixhalo. “Together, Mixhalo and TSX Entertainment are pioneering the future of immersive live entertainment.”
TSX Entertainment was founded by Fortress Investment Group LLC and music industry innovator Nick Holmstén. Fortress is a key investor in Mixhalo and led their latest $24 million Series B funding round.
TSX’s flagship is located at TSX Broadway, a $2.5 billion plus, 46-story tower on the corner of 47th Street and 7th Avenue developed by L&L Holding Company and Fortress Investment Group. TSX boasts an impressive slate of industry investors, including heavy hitters The Weeknd, Austin Rosen, and Wassim “Sal” Slaiby, among others, with Fortress Investment Group as the lead investor in the entertainment company as well.
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