505 Games Extends Havas Entertainment's Media Buying Remit, Increasing Billings 12-Fold

The new international brief is taken forward from the previously U.K.-only partnership

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Italian video game publisher 505 Games, which produces titles such as Control, Ghostrunner, Death Stranding and Dead By Daylight, has hired Havas Entertainment as its global media agency in a deal that will increase its billings 12-fold.

The Milan-based games company, a subsidiary of the entertainment company Digital Bros, publishes and distributes digital premium and free-to-play games across consoles for Sony, Microsoft, Nintendo, PC and mobile and digital devices.

Havas Media Group’s entertainment and culture agency has worked with the U.K.

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