Fuel Lines

DECEMBER 10, 2013

'How agencies can reinvent themselves by developing consulting services and reconfiguring their business models and tap into a new revenue source. For too long advertising agencies have been treated as vendors. They claim to be different, but most are pretty much the same and sameness always breeds differentiation based on price. There has been little innovation from agencies to migrate away from the old model of advertising.

Agency 279

Agency Communications Advertising Audience 279

Nick Burcher

MARCH 31, 2013

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 1 April 2013. BMW April Fools Day 2013 - BMW P.R.A.M. [images] #aprilfool. BMWs history of BMW April Fools adverts continues for 2013 - this year BMW have announced the BMW P.R.A.M. (Postnatal Royal Auto Mobile) with the headline Your P.R.A.M.

Media 111

Media Advertising Marketing 111

Gods of Advertising

NOVEMBER 19, 2013

'#SugarSelfie (okay, so I’m colorblind!). If ever there were a perfect example of corporate Goliath it would have to be Salesforce, the huger than huge Customer Relationship Management (CRM) company based in San Francisco. Founded by the polarizing Marc Benioff, Salesforce has almost as many haters as users. It’s basically the CRM standard but it’s a standard more and more people are perhaps growing weary of using.

Banner 97

Banner Marketing Advertising 97

All About Advertising Law

OCTOBER 24, 2013

'With the federal government back in action, the FTC wasted no time continuing enforcement of its Made in USA standard this week. We have written from time to time about the strict standard for Made in the USA claims but apparently we (and the FTC) have yet to reach some people out there. The FTC’s complaint was filed against E.K. Ekcessories, Inc.

Retail 74

Retail Communications Advertising Marketing 74

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdPulp

JUNE 11, 2013

'Most of you reading this don’t know me, but I’m quite an introvert. Long ago, an art director partner of mine said once, “You don’t talk much…but you’re thinking.” Which is true. I’m the quiet one in meetings, which is often perceived as being distant and uncaring. And I’m sure my career has suffered because of it.

Agency 72

Agency Impressions Advertising 72

InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location. The growth in the mobile sector and ecosystem within the past two years has been impressive.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Fuel Lines

AUGUST 26, 2013

'I happen to be a fan of AMC’s reality television show, The Pitch. Not because it is creating national attention and buzz for our industry, but primarily because it shows the flaws of agencies pitching for new business. In the first episode of season two, the winning agency, Breensmith , Atlanta, GA, lost the new account to the losing agency, Fletcher Rowley.

Agency 279

Agency Advertising Audience Communications 279

Fuel Lines

AUGUST 2, 2013

' For agency’s, this is a great example on how to identify a niche and build a positioning of expertise. Agencies are historically bad at new business. Most do not have an identifiable target audience Many do not have a written plan to market themselves Inconsistent new business practices No positioning beyond constantly stating that, “we have great creative, we’re stratetic and we’re fun to work with!

Agency 279

Agency Marketing Retail Non-Profit 279

Fuel Lines

JULY 9, 2013

'Developing the ability to be a great presenter is an important skill set for agency new business. The first speech I ever gave, I read through my outline in just a few minutes then stood speechless in front of about 100 people not knowing what to do next. Greatly embarrassed, I vowed to never let that happen again. I’ve been a lifelong student of developing my public speaking skills and what it takes to create persuasive, memorable presentations that will reach an audience.

Agency 279

Agency Communications Audience Marketing 279

Fuel Lines

OCTOBER 22, 2013

'U.S. companies have a lot of potential in international markets for their products and services. A number of these markets are huge in terms of population, in countries such as China and India. American firms also want to advertise in other countries because the purchasing power of consumers and businesses in these markets is significant. As many advertising agencies have learned, a successful advertisement in one country is not so simple to translate into another language without understanding

Advertising 279

Advertising Agency Marketing 279

Advertisement

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Advertising

Fuel Lines

OCTOBER 1, 2013

'There is so much noise in our current world we have forgotten how to listen. Office noise is extremely damaging to productivity. You are one-third as productive in open-plan offices as in quiet rooms. The Sound Agency I have the luxury of working from my home office most of the time. I love it. I have no music playing, there’s no television, my computer and iPhone are muted.

Pop-Up 279

Pop-Up Agency Communications Conversion 279

Fuel Lines

APRIL 1, 2013

'Over the past seven years I’ve primarily written content for Fuel Lines that was specifically about agency new business. Rarely have I written anything personal. I hope you will grant me this exception. Since starting my consultancy and working from my home office, my constant companion each day has been our tiny Yorkie Terrier, Bracie. When it was time to start my work day and I headed up the stairs, she was always right by my side.

Agency 279

Agency 279

Fuel Lines

JUNE 26, 2013

'Blog post titles should be reflective of your audience. Overly creative titles don’t work well online. Most aren’t searchable and don’t make the right connection with the intended target when seen in a Twitter feed, LinkedIn, Facebook or Google Plus. Clever titles will not be read if they cannot be found. I recommend, when creating a post title, that you connect it with the content and the audience.

Agency 279

Agency Retail Audience Food 279

Fuel Lines

NOVEMBER 17, 2013

'Online information makes researching salary ranges easier than it has ever been in the past. For agencies to grow new business, they have to attract and retain talent. The turnover rate within the industry is over thirty-percent. It’s time for agency owners to get serious about inspiring their employees and keeping them happy. And, according to 24 Seven’s recent Salary and Job Market Report , s alary is the number one driver of job satisfaction.

Agency 278

Agency Marketing Advertising 278

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Fuel Lines

MARCH 6, 2013

'Three goals for creating the perfect Tweet: amplify, engage and convert - Gerry Moran I am a huge advocate for using Twitter for new business. Twitter continues to be the leading traffic generator to my blog Fuel Lines. Out of 31,000 monthly page views, Twitter easily delivers more than half of my blog’s traffic. It also has created new business opportunities for my consultancy and for me clients.

Education 279

Education Agency Media Marketing 279

Fuel Lines

JULY 30, 2013

'“If you’re not creating content on the web, you don’t exist.” – Lee Odden, CEO of TopRank Online Marketing since 2003 Digital, social and mobile have changed the way prospective clients consume and share information. Interruptive marketing tactics such as cold calling, direct mail and email blasts have very low rates of success. The agencies that get their content marketing platforms in place will have a huge advantage over those that continue to push their self-promotional marketing mess

Agency 279

Agency Marketing 279

Fuel Lines

JANUARY 10, 2013

'If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help. Paul is a small agency owner. He is the founder and CEO of PR 20/20 established in 2004. He has built an incredible national and international awareness and appeal for his agency’s new business using social media and inbound marketing.

Agency 279

Agency Marketing Education SEO 279

Fuel Lines

FEBRUARY 12, 2013

'This video is an interview that was conducted by McDougall Interactive in Boston, MA. I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them to have a clear point of differentiation from their competition and a position of expertise.

Agency 279

Agency Public Relations Retail Audience 279

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Fuel Lines

MAY 1, 2013

'Podcasting is an effective tool for business development, networking, and a positioning of expertise. Trent Dyrsmid, is an online marketing expert, author, speaker, and the founder of BrightIdeas.co. His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Trent has produced over 100 episodes.

Agency 278

Agency AutoMobile Media Audience 278

Fuel Lines

JANUARY 22, 2013

'This is a guest post written by my friend and colleague, David C. Baker. He speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He has worked with more than 650 firms individually and thousands of people have been through his seminars, such as Recourse’s New Business Summit held annually in Nashville, TN. David owns RockBench Publishing Corp., a traditional and electronic publisher of courageous thought leadership content.

Media 278

Media Electronics Agency Conversion 278

Fuel Lines

JUNE 24, 2013

'Guest posts written by, Jeff Adelson-Yan, co-founder + managing partner of Levelwing , a South Carolina-based firm servicing both agencies and marketers with digital marketing, analytics and intelligence solutions. Businesses today report that the number one challenge they face is increased competition within the marketplace. This is especially true among advertising agencies in which the commoditization of media services and the challenges of margin pressures have never been more salient.

Agency 278

Agency Media Marketing Advertising 278

Fuel Lines

MARCH 5, 2013

'How to simplifying the web design process and provide creative focus specifically for new business. Your agency’s website is an important tool for new business. It is the primary platform for your agency’s credentials, capabilities and case studies. It is the primary platform to showcase your creative work. But, from my experience, most agencies are in a perpetual state of redesigning their websites.

Agency 278

Agency Marketing Media 278

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Fuel Lines

JUNE 12, 2013

'The 2013 Mirren-RSW/US Definitive Guide A helpful resource for any agency owner or employees involved in agency new business. RSW/US and Mirren Business Development co-sponsored a study of tools for new business. They surveyed over 300 agency principals and senior executives to better understand what tools agencies are using and which are the most effective. “New Business Tools: The Definitive Guide,” is a 100 page report that provides a review of all of the tools evaluated which in

Agency 278

Agency SEO Media Marketing 278

Fuel Lines

JUNE 6, 2013

'How to instantly subscribe to Twitter accounts of every American City Business Journal. For years, I used The Business Journals Book of Lists for new business intelligence to find the decision makers of prospective clients. I also subscribed to the print editions of The Business Journals in key markets that we targeted. These publications were always very helpful when scouting for new business.

Real Estate 277

Real Estate Manufacturing Education Media 277

Fuel Lines

DECEMBER 1, 2013

'Business development doesn’t have to be so hard for small to midsize agencies. I’ve spent almost my entire advertising career in business development. I can tell you from my experience that agencies are historically bad when it comes to marketing themselves. It’s as if they lose their marketing minds. They tend to forget the very basics of marketing and become their own worst client.

Agency 275

Agency Audience Marketing Advertising 275

Fuel Lines

AUGUST 7, 2013

'In light of the POG merger announcement it seems appropriate to review the benefits of independent networks. This guest article was written by Gary Burandt, the executive director of of the International Communications Agency Network, Inc. (ICOM), a $3 billion USD network of 90 independent agencies in 70 countries. Gary is an Ad agency veteran and has worked around the world for top global agencies.

Agency 276

Agency Public Relations Communications Healthcare 276

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Fuel Lines

JULY 8, 2013

'By: Lisa A. Colantuono, Co-Partner, AAR Partners, Co-Founder, Access Confidential. Lots of new business advice from AAR Partners has been given over coffee throughout the years regarding a myriad of topics. But one topic manages to pop up over and over when industry executives decide to create a “break-away” agency. The question is often asked, “What advice would you give to someone starting a new agency today?

Agency 276

Agency Pop-Up Media Marketing 276

Fuel Lines

JULY 2, 2013

'Guest post written by Mark Sneider, Owner/President of RSW/US. I see Mark at a lot of major agency events each year. I always enjoy spending some time with him and his business development director, Lee McKnight. Mark and I both spoke at the Mirren New Business Conference in New York recently. I asked him to share with the readers of Fuel Lines about his company and how they help agencies create new business opportunities.

Agency 275

Agency Marketing Media 275

Fuel Lines

NOVEMBER 8, 2013

'If you can’t create online traffic, you won’t generate leads for new business. Your ad agency’s blog should be a central component of your social media strategy for new business. It personalizes your agency and can become an appealing magnet to quickly build a sizable targeted pipeline of prospects. But, you can’t just “build it and they will come.” You must employ proactive tactics to jump-start and grow your online traffic.

SEO 274

SEO Agency Audience Media 274

Fuel Lines

OCTOBER 4, 2013

'Agencies have only themselves to blame, making it easy for clients to bully them around. Agencies claim to be different but most are pretty much the same and sameness always breeds differentiation based on price. There has been little innovation from agencies to migrate away from the old model of advertising. It still astounds me how few agencies differentiate themselves on expertise in social media.

Agency 274

Agency Media Retail Advertising 274

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.