Fuel Lines

OCTOBER 14, 2014

'The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process. “Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights , say they are dissatisfied with the current internal approach to

Agency 279

Agency Advertising Media 279

Gods of Advertising

JUNE 12, 2014

'Getting treated like s**t gets old… I got an inordinate amount of traction from a link I shared on Facebook about a leaked memo from Cramer-Krasselt’s Chief Executive, Peter Krivkovich, regarding his agency’s resignation of the Panera Bread account. Claiming the client was “much too much even in this crazy business” what with “the constant last-minute shifts in direction, the behind-the-scenes politics, the enormous level of subjectivity that disregards proof of performance…” Well, it got

Agency 105

Agency Food Advertising 105

All About Advertising Law

APRIL 7, 2014

'On March 20, 2014, the FTC issued a closing letter to Cole Haan that will affect all kinds of advertisers (and advertise ments ) on social media. In particular, it will impact the way that brands interact with users on Pinterest and tell their users to use hashtags in contests and other types of promotions. So advertisers, #listenup! The FTC took issue with the shoemaker’s “ Wandering Sole ” contest on Pinterest, which called for people to create Pinterest boards with images of five Cole Haan

Media 91

Media Communications Advertising Marketing 91

AdPulp

OCTOBER 15, 2014

'NYC-based freelance copywriter Deanna Director always has an innovative side project idea cookin’ And this one’s taking her places, notably the LA premiere of “Dumb and Dumber To.” She gained the attention of Jim Carrey and movie directors The Farrelly Brothers with her Dumbure Couture project featuring fashions inspired by the movie.

Fashion 88

Fashion 88

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Nick Burcher

MARCH 15, 2014

'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Saturday, 15 March 2014. FIFA World Cup Trophy Tour by Coca-Cola - get a photo with the Trophy! The FIFA World Cup Trophy Tour by Coca-Cola has been running since September 2013 and sees the FIFA World Cup trophy touring the world in advance of the Brazil competition.

Media 77

Media Advertising Marketing 77

Advertising to Baby Boomers

DECEMBER 5, 2014

'My previous scribbling about Tablets: 11 September 2014 A Simpler Tablet? … Tablets are getting cheaper. One major manufacturer will soon be offering a full-fledged Windows tablet for $120.00… Since that post, I’ve been thinking about Tablets every so often, along with having a long skype with a management/entrepreneur/tech gent in The U.K. He’s developing an easier-to-use Tablet launcher.

Manufacturing 73

Manufacturing Entertainment 73

Fuel Lines

NOVEMBER 25, 2014

'A New Approach is NOW Needed for New Business. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando, will be held on Friday, February 6, 1015, in Orlando, Florida. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., Canada and the UK.

Agency 279

Agency Media Education Marketing 279

Fuel Lines

AUGUST 1, 2014

'You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him. I volunteered to read and write a review of Jordan’s Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it. But, they’re going to be missing some great information that will help them increase their own new business.

Agency 279

Agency Retail ROI Advertising 279

Fuel Lines

APRIL 7, 2014

'Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions. I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media.

Communications 278

Communications Public Relations Media Conversion 278

Fuel Lines

FEBRUARY 24, 2014

'How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects. This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the founder of the ShareLikeBuy.com conference and co-author of “Marketing to Millennials.

Agency 279

Agency Marketing Retail Entertainment 279

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Advertising

Fuel Lines

MAY 2, 2014

'Full service advertising agencies are filled with talented people but often lack specialists that have a much narrower focus of expertise. Consumers, brand marketers and marketing channels have changed and so has the traditional advertising agency. Smaller agencies often possess specialties and a nimbleness that allows them to adapt quickly to a rapidly changing marketing landscape.

Agency 277

Agency Entertainment Communications Advertising 277

Fuel Lines

FEBRUARY 4, 2014

'Profiling ensures you’re deploying your time, energy and resources on high probability targets. The advertising industry has dramatically changed over the past five years. This change has had a tremendous impact on lead generation and prospecting. The power has shifted to decision-makers due to the vast amount of information found online. Instead of chasing new business, it is now more important to be found by your best prospects.

Audience 277

Audience Affiliates Agency Education 277

Fuel Lines

JANUARY 15, 2014

'Building an engaged online community should now be a core responsibility of business development. Inspiration for this article came from Duct Tape Marketing’s founder, John Jantsch, from his recent podcast interview with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget, Jeffrey is also the author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers.

Audience 277

Audience Agency Media Marketing 277

Fuel Lines

MARCH 14, 2014

'Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities. Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form of lead generation.

Agency 277

Agency Audience Entertainment Media 277

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Fuel Lines

JUNE 4, 2014

'“People trust brands that have people they can trust.” Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well. Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.

Agency 276

Agency Impressions Manufacturing Communications 276

Fuel Lines

OCTOBER 2, 2014

'Those agencies that understand the needs of a clearly defined audience and consistently deliver beneficial content through a strategic content marketing strategy will thrive with new business. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success.

Agency 275

Agency Marketing Retail Audience 275

Fuel Lines

FEBRUARY 19, 2014

'Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to business development that makes it harder than it needs to be.

Agency 275

Agency Public Relations Shipping Audience 275

Fuel Lines

JUNE 24, 2014

'There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”. David speaks to, writes for, and consults with the marketing industry via ReCourses , Inc.

Agency 274

Agency Marketing Media Advertising 274

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Fuel Lines

JANUARY 9, 2014

'Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. Brands no longer ignore social media. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because it was such a fad.

Communications 272

Communications Media Public Relations Conversion 272

Fuel Lines

MARCH 31, 2014

'Content marketing provides a system to better understand and engage your prospects. I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, such as cold calling.

Agency 272

Agency Audience Media Marketing 272

Fuel Lines

JANUARY 20, 2014

' Using WordPress plugins enhances your reader’s experience, allows for easy customization and maintenance of your blog. I began writing Fuel Lines back in 2007 on the blogging platform Blogger. It wasn’t long before I graduated from Blogger to WordPress. Wordpress is by far the most popular blogging platform on more than 60 million websites.

Agency 270

Agency SEO Marketing 270

Fuel Lines

JANUARY 9, 2014

'A Formula for Fueling New Business through Social Media The new model for new business that will make the existing model obsolete might surprise you—instead of chasing new business, it’s more important for you to learn how to be found. Why? In a CMO Counsel study, 80% of decision makers said they found their vendors, not the other way around.

Agency 221

Agency Advertising Media Marketing 221

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Fuel Lines

NOVEMBER 5, 2014

Agency 272

Agency 272

Gods of Advertising

FEBRUARY 10, 2014

'I like to think I’m a good writer. I like to think I’m a good presenter. Alas, I still haven’t figured out how to sell a client a piece of work they do not want to do. Has anyone… really? Precious few clients are predisposed to do breakthrough work. For most, advertising (regardless of platform) is just a line item. An ever-smaller box to be checked.

Agency 101

Agency Communications Advertising Marketing 101

Gods of Advertising

JANUARY 6, 2014

'Anyone see this commercial for the new Mazda 3, comparing the vehicle to none other than martial arts icon, Bruce Lee. I’m old enough to remember Lee and can recall paying two bucks at the long gone Parkway Theater in Chicago to see his films. Such was Lee’s influence, all of my friends purchased nunchucks, spending hours in front of the mirror practicing his lightning fast moves.

Advertising 92

Advertising 92

Gods of Advertising

FEBRUARY 3, 2014

'“Why the long face?” I would have preferred a snowstorm. Seriously. Watching the Superbowl was like watching the proverbial car crash. I gaped for a while and then moved on. Honestly, did the Denver Broncos forget what day it was? They were awful. However, so was most everything else. Including the commercials I happened to catch, which, given I’d stopped paying attention to the TV, were not all of them.

Conversion 91

Conversion Advertising 91

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Gods of Advertising

SEPTEMBER 19, 2014

'She’s surprisingly hard to find… In the latest issue of GQ are hundreds of fashion ads featuring hip, trendy people and not one of them is interacting with a smart phone or tablet. And yet, in reality that’s all these people do. I was taken by this dichotomy between the idealized world and the real world. If technology is so NOW then why isn’t it conceptually a part of these ads targeting the very people who most want to be seen as hip, sexy and cool?

Fashion 89

Fashion Advertising Ad Targeting Marketing 89

AdPulp

OCTOBER 21, 2014

'I’ve spent a lot of time in small and mid-sized agencies that don’t seem to grow. I’m not sure whether that’s because of a lack of a management ambition, lackluster work, or a stale business model. So I was intrigued to visit Seattle’s Rational Interaction, which has grown from 5 employees to 70 in less […]. The post Spotlight On NW Creative: Rational Interaction Grows With Substance appeared first on AdPulp.

Agency 88

Agency 88

Gods of Advertising

SEPTEMBER 12, 2014

'Portrait of a young man as troubled copywriter…. How many times have we in Adland heard variations on the following comment regarding a member of the creative department: “Jack has talent… if only he wasn’t so negative.” Or: “Sally does good work but her negative attitude is holding her back.” The admonishment that creative people are by turns cynical, jaded and petulant –in other words, negative- is as old as creation itself.

Fashion 86

Fashion Agency Conversion Advertising 86

Gods of Advertising

JULY 16, 2014

'Crazy good! For the past few days, even longer, I have been working on a manifesto for one of our (hopefully) new clients. Actually, I’ve been working on two. Even more actually, I’ve been working on manifestos for 25 years, since becoming a copywriter. Nothing suits me more. For like many a creative soul, I am by nature a show off. And this is the way I can do it.

Advertising 86

Advertising 86

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.