2016

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Planning for Ad Agency New Business

Fuel Lines

Those charged with new business often neglect to plan their work and work their plan. Agencies are great at analyzing and planning for their clients. But, when it comes to planning for their own new business they balk. It is a strange, but often occurrence. When an agency starts focusing on themselves, it causes their marketing minds to shut down. Agencies can temporarily get away with no planning.

Agency 268
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Brothers and Sisters’ Matt Charlton: advertising begins to learn the true cost of Brexit

More About Advertising

Finally data is emerging that should put the fear of God into adland and the the UK a whole. Omnicom UK (below) managed organic growth of five per cent in Q3. Deduct the currency bounce as the money is converted to dollars for the US holding company and you get an horrific minus ten per.

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Me: looking for work. You: struggling at work. Us: killing it.

Gods of Advertising

The “Ghost Writer” at your service… No secret I’ve been looking for a creative leadership position in the advertising industry. But securing full time employment has proven to be daunting, even for a lesser title and reduced pay. No secret either that Adland has a fixation on youth, especially when it comes to creative. Too bad since most under-thirties are best at creating “ideas” that amuse and delight their peers but sell nothing to no one.

Agency 86
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Sell With A Story Keeps It Personal For A Change

AdPulp

Frankly, I’m sick of talk about “storytelling.” All brands and marketers and ad people think they’re now in the business of storytelling, to the point where the word is meaningless. Even worse are people who use the word “story” as a concept the way snotty, wanna-be aristocrats use the word “sport.” Thankfully, we get none […]. The post Sell With A Story Keeps It Personal For A Change appeared first on AdPulp.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Digital Ad Shenanigans

Advertising to Baby Boomers

It’s been a bad week or so for online advertising foolishness and chicanery. No big surprise for yours truly. I’ve been yacking about all this nonsense for a decade. A post from 2006: The Brouhaha Over WOMM … When it all comes out in the wash, WOMM will be the best thing to happen to (silly retronym ahead) traditional advertising. Pretty soon, consumers won't believe anybody - even their best friends.

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How Storytelling Can Drive Your Agency New Business

Fuel Lines

“We need to stop SELLING and start TELLING.” Your agency is probably already pretty good at storytelling. But how about story-teaching? Park Howell founded Park&Co , an award-winning brand and creative consultancy, in 1995 in Phoenix, Az. The agency ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling.

Agency 269

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Five Billion Reasons to Change the RFP for Ad Agency New Business

Fuel Lines

Inspire your clients to abandon the RFP. The RFP (Request for Proposal) process is the way a lot of clients evaluate and select an advertising or marketing partner and keep prices down. But Cal Harrison, president of Beyond Referrals , states that the RFP process is actually an unsophisticated, and inefficient, process based on questionable science.

Agency 268
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How to Read a Book a Week for Ad Agency New Business

Fuel Lines

How to read 10 times more books in a fraction of the time. If you’re serious about content marketing, know that reading fuels your writing. Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It can improve current client perceptions and aid in client retention. It has also become the magnet for generating online leads and creating new business opportunities without having to pitch for them.

Agency 266
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You need to do this one thing to build your ad agency’s brand …

Fuel Lines

If I were the owner of an advertising, digital or media agency, to build my agency’s brand, I would WRITE! This isn’t a new discovery for me. Since the beginning, I’ve written my way into a thriving new business consultancy. My blog provides a consistent flow of inbound leads. I’ve never had to make a cold call for any new business.

Agency 266
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Ad Agencies: Lose the Fear of Positioning

Fuel Lines

Creating and maintaining agency new business is often harder than it should be because one key ingredient is often missing. I was recently included in RSW/US Thought Leader panel. Along with providing questions for their Thought Leader survey itself, each panelist provided Agency New Business advice and participated in an interview with RSW/US Owner and President, Mark Sneider.

Agency 261
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Use Your Personal Facebook Profile for Ad Agency New Business

Fuel Lines

The new normal for new business integrates your personal life and your work life. If you really want to generate new business through social media – get personal. Learn to use social media to humanize your agency. It’s the secret sauce that most agencies have neglected. Because of technology and social media, the line between your personal and professional life has blurred.

Agency 260
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Business Development is the Most Precarious Job in Advertising

Fuel Lines

The role of the agency new business executive is the riskiest position due a dramatic change in the way business is acquired and the skills rainmakers need to make it happen. Business development has been dramatically altered. There are many people who have done this job in the past who do not know how to do it well now. The average tenure of an agency business development director is now as low as two years.

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Persuasive Writing for Ad Agency New Business

Fuel Lines

Too often good agencies succumb to bad writing. When it’s in high-stakes documents like proposals and client briefs, you put revenue at risk. Emails, proposals, website copy, case studies – they’re all responsible for making a crucial first impression. Yet too easily agencies fall back on jargon, generalizations and wordiness when trying to get their message across.

Agency 259
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Improve Ad Agency New business Leads with Authority Marketing

Fuel Lines

Leverage SEO and expert positioning! Based on Google patents and documents, which explicitly state that Google prefers experts and authorities. John McDougall, the author of Web Marketing On All Cylinders and The Big Dog Authority Marketing Checklist , will show you how positioning your agency and team members as thought leaders is critical to digital marketing success.

Agency 257
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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3 Things Ad Agencies Need for New Business

Fuel Lines

A “Brand” New Day for Agencies It’s a new day for agencies and for clients. Agencies have been notorious for not creating their own articulated brand, but today we all need a differentiated brand just like our clients. You can “do” a lot of things, but you can only be “famous” for one thing. Agencies need three things for new business success: Positioning Marketing Network Learn how Jamie Dunham and her Brand Wise group developed their own agency positioning – Marketing to Women , and how

Agency 255
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Facebook IS the Media for Ad Agency New Business

Fuel Lines

Facebook has become an important element in our daily lives it is also important for new business. If you aren’t sharing your content on Facebook, you’re missing out on a big opportunity. Why? “Facebook has over a billion users , and according to a Pew study , 72% of American adults use it.” Of the approximate 1.6 billion users, 30% get news from their Facebook site.

Agency 255
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Ad Agencies: How to Stop Chasing New Business

Fuel Lines

The Barkley agency has created a number of thought leadership platforms that drive our new business. In this session of the Fuel Lines New Business Conference, Jeff Fromm, Executive VP at Barkley , shares how his agency has created a number of thought leadership platforms that drive new business. One of the most successful has been built around Millennial Marketing.

Agency 255
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Marketing Your Ad Agency Should Be A Priority for New Business

Fuel Lines

Prospective clients shouldn’t hire a marketing agency that can’t market themselves. I wanted to share some excerpts of an interview conducted by Jami Oetting, content strategist for Agency Post, an online publication for agency professionals. The subject of the interview is Douglas Burdett, former artillery officer, Madison Avenue ad man, stand-up comedian and the principal of Artillery, a small agency in Norfolk, Virginia.

Agency 253
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Drive Ad Agency New Business With A PR Plan

Fuel Lines

The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. His career includes agency, corporate communications and journalism experience, and he has worked with news media from local to international levels. Don has also co-authored or ghost written three books for clients.

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Ad Agencies: How to Seduce Prospects Without Giving Your Work Away for Free

Fuel Lines

How to create a predictable pipeline of leads through inbound marketing. You want to attract new clients from outside of your current sphere of influence, spend less time on unqualified prospects, avoid client reviews, and build a predictable pipeline of targeted accounts. And you can accomplish everything on this wish list with blogging. But there’s one problem: Writing quality content and connecting this with lead generation isn’t easy.

Agency 242
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A Call To Action for Ad Agency New Business

Fuel Lines

A call to action is an important element for generating inbound leads. Inbound marketing earns the attention of prospects and makes your agency easy to be found primarily through content. By creating interesting and helpful content, written for a specific audience, you help draw prospects to your site. Website traffic is very important. It’s the initial step, but you don’t want prospects to just read your content, you want to ignite engagement with them.

Agency 237
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Use The Right Bait When You Fish For Ad Agency New Business

Fuel Lines

How to put yourself in front of prospects so that they can’t help but find you. Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. I originated a system that makes targeting, positioning, and differentiation easier and helps agencies to find, attract and engage their best prospects online.

Agency 235
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Accenture’s Joy Bhattacharya : the view from the world’s biggest digital agency

More About Advertising

Joy Bhattacharya is managing director of Accenture Interactive, the world’s biggest and fastest-growing digital agency. Among other things he is responsible for design and innovation practice Fjord’s general management and business growth and leads Accenture Interactive’s business in the UK.

Agency 107
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WPP continues consolidation trend with huge new Amsterdam headquarters

More About Advertising

The move to bring holding company agencies under one roof continues and WPP has just announced that its to combine all its Amsterdam operations in a new location, the Rivierstaete building in the centre of the city. The new office will bring together 30 companies and about 1,500 people in 19,000 square metres of space.

Agency 101
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WPP’s Sorrell thinks six holding companies is too many

More About Advertising

WPP’s Sir Martin Sorrell has been strangely quiet recently – by his own voluble standards anyway – but he’s been regaling delegates at the Festival of Marketing in London as only he can. Other speakers at the event include Monica Lewinski and an account manager from Truffle Social (whatever that is) so it’s a broad.

Marketing 100
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CHI gets real for Talk Talk with ‘This Stuff Matters’

More About Advertising

Carphone Warehouse’s Talk Talk ISP sits at the cheap and cheerful end of the spectrum although oftentimes the user experience hasn’t been all that cheerful. You suspect that all such networks are reconsidering how they market themselves They’re a (sometimes infuriating) fact of life now. So why not show them in an everyday context?

Marketing 100
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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The&Partnership raids Publicis for £240m Toyota Europe creative and media

More About Advertising

The&Partnership has landed the European agency coup of the year: winning Toyota’s £240m pan-European account including media through its M/SIX media operation. The business moves from Saatchi & Saatchi and Zenith, both owned by Publicis Groupe. The&Partnership, which incorporates London agency CHI, is 49 per cent owned by WPP. M/SIX media trading is handled by.

Media 99
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Ciesco: Publicis hit by media client losses while rivals post steady growth in Q3 2016

More About Advertising

By James Whyms and Luke Power at Ciesco WPP, the world’s largest marketing group, reported revenue growth of 23.4% to £3.6bn ($4.7bn) for the third quarter of 2016 as it benefitted largely from the weakening pound. The underlying like-for-like, or organic, revenue growth was 3.2%. Net sales, the most meaningful and accurate reflection of WPP’s.

Media 99
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George Parker: VW ads: the best book on advertising since “Confessions of a Mad Man!”

More About Advertising

In today’s data fixated, social media obsessed and increasingly f *d up ad agency universe, in “Ugly Is Only Skin Deep,” Dominik Imseng has not only given us a superbly written and well researched history of the unique DDB, VW “Beetle” relationship of the 60’s and 70’s, he has unequivocally reminded us of that oh so.

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Nicolas Lautier of BETC Paris: best ads of 2016

More About Advertising

Nicolas Lautier is creative director of BETC Paris. He joined recently from Ogilvy Paris where he spent seven years working on brands including Perrier, Scrabble, Coca-Cola and Ford. Jealousy is a good criteria when it comes to selecting the best campaigns. These are the three campaigns that clearly made me jealous. Surprisingly, I have selected.

Agency 96
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.