Fuel Lines
OCTOBER 26, 2015
Bob Hoffman is one of the most sought-after speakers on advertising and marketing. He has spoken all over the U.S. and has been invited to speak at conferences throughout Europe. Bob’s “Spotlight Lecture” at Advertising Week Europe has drawn almost 50,000 views on YouTube. Bob was one of the keynote speakers at our inaugural Fuel Lines New Business Conference in Nashville, TN.
AdPulp
JUNE 10, 2015
Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]. The post You Can Rest Now. O&M Has Integrated Marketing for the Digital Age All Figured Out. appeared first on AdPulp.
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More About Advertising
MAY 18, 2015
Football, football, more football…and most football-related ads are pretty much the same. But here’s diverting newbie, ‘The Bitter-Sweet Taste of Football,’ from Wieden+Kennedy Amsterdam for EA’s new FIFA 15 game. Showing Lionel Messi’s hyper-competive digestive tract, as you do. Wonder how much Leo trousers from ads each year?
Gods of Advertising
JULY 16, 2015
From a business perspective, “creative process” is an oxymoron. Yet, every agency has one. In the age of projects (vs. client relationships) the process looks like hours worked. PM’s and AE’s must estimate how many people to put on a creative project and how many hours they will spend doing it. With clients choosing agencies like restaurants and ordering a la carte off our menus, a neophyte might think it would be easy calculating the bill.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Advertising to Baby Boomers
OCTOBER 16, 2015
Ah! well a-day! what evil looks Had I from old and young! Instead of the cross, the Albatross About my neck was hung. - The Rime of the Ancyent Marinere While we’ve yet to slay any flying metaphors with our bows, we are beginning to do something almost as unforgivable: we’re getting old. What a curse. And apparently we’re all supposed to strap on high-tech wearables as penance… But we’re not.
Fuel Lines
JANUARY 6, 2015
'Enter to win a ticket to a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando. Here’s your opportunity to join Michael Gass on Friday, February 6, 2015, in Orlando, Florida for this ad agency workshop: A New Approach to New Business. The battle for new business has moved ONLINE. Interruptive type tactics such as cold calling and email blasts are INEFFECTIVE.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fuel Lines
JUNE 10, 2015
“A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Whether your agency emphasizes inbound or outbound marketing—or a combination of the two— PR is an important tool that can help you attract attention and generate new business opportun
Fuel Lines
NOVEMBER 5, 2015
Win more ad agency new business pitches. It’s easier than you think. Peter Levitan has been described as a serial new business pitcher. He has delivered global, regional, and very local new business pitches for over 30 years. He has a Hall Of Fame pitch batting average. Peter ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus).
Fuel Lines
MAY 8, 2015
The use of hashtags within social media creates a great opportunity it improve awareness and reach prospective clients. Hashtags are words preceded by the hash symbol(#). Twitter users were the first to use hashtags back in 2007 and are still the primary users, but hashtags are now used a lot on other social media platforms such as Facebook, Google +, Instagram, Pinterest, Tumblr and Vine.
Fuel Lines
NOVEMBER 30, 2015
Michael and Terri Gass In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be. Don’t get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are often treated as vendors because they lack a positioning of expertise.
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Fuel Lines
MAY 11, 2015
The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 23, 2015, in Chicago, Illinois. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.
Fuel Lines
SEPTEMBER 3, 2015
ADWEEK said the most dangerous job in advertising i s new business chiefs. According to a recent Agency-Marketer Business Report from RSW/US , the tenure of a new business director is now 2 years or less. Only 26% of new business directors were viewed as successful. They are under a lot of stress and their position tends to have a short shelf life. Why the poor performance?
Fuel Lines
NOVEMBER 13, 2015
How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth “The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.
Fuel Lines
AUGUST 12, 2015
There is a new model for new business that makes the existing model obsolete. It may come as a bit of a surprise but, prospects aren’t anxiously awaiting your sales pitch. They’ve heard it a hundred times before from agencies that look, sound and act just like yours. New business doesn’t have to be so hard. There is a better way that makes it EASIER.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Fuel Lines
JANUARY 21, 2015
'A step-by-step guide to create a painless prospecting system. Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important to be found.
Fuel Lines
MARCH 12, 2015
'The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.
Fuel Lines
FEBRUARY 17, 2015
'Consistently creating content is the fuel for an inbound new business program. With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise. I’ve been writing about business development for eight years.
Fuel Lines
FEBRUARY 26, 2015
'A new approach is NOW needed for agency new business. New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online. You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Fuel Lines
JANUARY 23, 2015
'A New Approach for New Business New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online. My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.
Fuel Lines
AUGUST 4, 2015
The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9. Nashville was recently named among the 15 Hottest American Cities for 2015 and was recently voted by Conde Nast Traveler as one of the top 5 cities to visit. “ The popularity of the TV show “Nashville” has helped boost tourism.
Fuel Lines
APRIL 14, 2015
'Guest article written by Russ Cornelius, Managing partner of The Brand Establishment, an association of agencies whose owners are Certified Brand Strategists. I find it interesting that many agencies still consider brand development as developing a “wow” logo and ensuring that all marketing pieces have consistent messaging and look as if they are from the same organization.
Fuel Lines
JUNE 9, 2015
BIRMINGHAM, Ala. , Jun. 9, 2015 /PRNewswire-iReach/ – Michael Gass , founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. A Super Earl Registration has already begun. “New business has been a problem historically for agencies.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Fuel Lines
FEBRUARY 11, 2015
'How to Use Social Media to Attract New Business Gaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever. In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around. Interruptive type tactics, such as cold calling and email blasts, have become ineffective; it’s now more important to be found, rather than to chase new business.
Fuel Lines
FEBRUARY 10, 2015
'If you’re suffering from the Shoemaker’s Daughter Syndrome, you may want to consider closing the gap between what you recommend for clients and what you use for your own purposes. Guest article by Gerry Black, Direct Response Copywriter/Marketing Consultant. Over the years, I have come across many clients and agency owners who exhibit this classic disconnect phenomenon.
More About Advertising
AUGUST 11, 2015
In 2013 Japan’s Dentsu, huge in Japan but mostly becalmed outside it, agreed to pay £3.2bn to buy media buyer Aegis, owner of the Carat, Vizeum and Isobar networks. 30 months on the deal looks like one of the winners of the century. Dentsu has just announced its Q1 numbers showing big increases in operating.
More About Advertising
JUNE 26, 2015
Ad tech company xAd, which describes itself as a global location-based marketplace, has been monitoring social media around the #CannesLions hashtag and, as you might expect, ad-tecchie companies have received most mentions. Google is top with 7704 tweets followed by Facebook, Apple, Snapchat and so on. The “hottest media and advertising topics” were ad tech.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
SEPTEMBER 3, 2015
Audi has moved its social media account from main UK agency BBH to specialist We Are Social. Audi UK head of marketing Nick Ratcliffe says: “The passion and expertise of We Are Social will enable us to further develop our marketing approach in the age of social media. We Are Social impressed us with its.
More About Advertising
OCTOBER 2, 2015
EDC UK has sold Dare to Oliver which operates through in-house agencies at major clients including BMW, Starbucks and PepsiCo. Dare was owned by Vision 7 and, before that, Cossette during which time it was merged, disastrously, with MCBD. Design agency Identica and integrated agency are still owned by EDC. Dare non-executive chairman of Dare.
More About Advertising
JULY 20, 2015
There seems to be a feeling these days that if advertisers are going to reach that super-elusive young, male audience they have to use the latest technology and trendiest advertising media to have a chance of getting their message across. After all, the theory goes, like the rest of the technically super-literate, “millennials” are glued.
More About Advertising
JULY 23, 2015
Big deals can make or break even the biggest companies and Publicis Groupe boss Maurice Levy seems to have struck gold with his $3.7bn acquisition of Sapient earlier this year. While the French-owned marcoms giant has just posted disappointing organic growth of just 1.2 per cent in the first half of 2015, it posted Q2.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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