Adweek
DECEMBER 3, 2024
Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats. Cedara's research found that billboards and other traditional OOH ads were 188% more efficient that programmatic display ads, 246% more efficient.
The Ad Tech Blog
OCTOBER 9, 2024
Introduction Implementing federated learning in ad tech presents unique challenges that require innovative solutions. This article explores the key challenges and potential solutions for integrating federated learning into advertising technology platforms. Overview of Federated Learning Challenges Key Points Data Privacy: Ensuring user data remains private and secure.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ad Rants
OCTOBER 28, 2024
Whoever said that no publicity is bad publicity hasn't seen some of the worst-ever tech ads. According to Coherent Market Insights, the TV ad spend last year was worth $212.27 billion and is on pace to expand to $298.12 billion by 2030. That suggests a compound annual growth rate of 5% from 2023 to 2030. The research firm adds that TV advertising has long been a cornerstone of the ad sector.
AdExchanger
MAY 15, 2024
From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors. The post Netflix Is Launching Its Own Ad Tech appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
DECEMBER 19, 2024
Nonprofit newsroom The Baltimore Banner will bring in more than $13 million in revenue in 2024, a year-over-year increase of 37% for the startup publisher. The news outlet, which launched in June 2022 with $50 million in backing from businessman Stewart W. Bainum, generates revenue from three primary sources: subscriptions (45%), advertising (35%), and philanthropy.
Adweek
DECEMBER 5, 2024
The digital media company Vox Media is implementing layoffs and a substantial restructuring of its lifestyle properties, according to an internal memo obtained by ADWEEK. The changes will primarily affect the titles Thrillist, PS (formerly PopSugar), and Eater, as well as the media production and technology team, chief executive Jim Bankoff wrote to staff on.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
NOVEMBER 14, 2024
Friday, Nov. 8 Fox News more than tripled CNN and MSNBC's combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. MSNBC also experienced a steep drop in the demo in both primetime and total day, finishing behind CNN. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 329| CNN: 81.
Adweek
OCTOBER 1, 2024
In 2020, after a Minneapolis police officer murdered George Floyd, protests led by civil rights group Black Lives Matter galvanized corporate America to take action. In the months after, household-name brands, including Microsoft, Uber, Target, and Cisco, publicly pledged to create various internal programs to foster diversity, equity, and inclusion (DEI.
Adweek
NOVEMBER 21, 2024
Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively restrictive audience scale. Brands who are actively posting organically on Bluesky are typical first movers, the likes of Duolingo, Hulu, and Netflix.
Adweek
OCTOBER 14, 2024
You've found a new show. It feels made for you. It's well written, the cast is phenomenal, and you can't wait to see where Season 2 goes. The show's only been out for about two months, but you see news that it's been cancelled already. Another bites the dust. You realize something that felt made.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Adweek
OCTOBER 4, 2024
Toyota is the latest major brand to pump the brakes on its diversity, equity, and inclusion (DEI) efforts. As per an internal memo seen by Bloomberg, the car brand emailed around 50,000 employees and 1,500 dealers in the U.S. Thursday, regarding "a highly politicized discussion" on its DEI commitments. The communication said Toyota would refocus.
Adweek
NOVEMBER 18, 2024
The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum because it only reflects the "fixed" component of the payment and not.
Adweek
DECEMBER 5, 2024
The digital media company Conde Nast laid off a number of its top executives, along with key events, social media, and editorial staff, in a targeted round of cuts Thursday evening, according to interviews with four current and former staff. A representative for the company confirmed the layoffs but declined to share their exact scope.
Adweek
SEPTEMBER 17, 2024
Crafting the ideal lede for any news story can be a tough assignment. But NBC News enterprise reporters Mike Hixenbaugh and Jon Schuppe had an added challenge when they had to type the first sentence of their deeply-researched investigative piece into a Texas medical school accused of profiting off of unclaimed bodies--a story that was.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
AUGUST 12, 2024
Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its search results. Despite its innocuous name, the update dramatically reshaped the search landscape, throttling traffic to smaller, independent websites while increasing the visibility of others, according to Ewen Finser, the founder of growth agency ReddVisible.
Adweek
DECEMBER 9, 2024
The News Media Alliance, a trade association representing over 2,200 publishers, sent the Department of Justice and Federal Trade Commission an open letter last week urging the organizations to investigate an algorithm update issued by Google earlier this year. This update, which amended Google's Site Reputation Abuse (SRA) policy, has upended the affiliate businesses of.
Adweek
DECEMBER 5, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of Nov. 25, 2024. The long Thanksgiving holiday resulted in all three networks experiencing week-to-week declines in total viewers and the Adults 25-54 demo. Double-digit drops in both measured categories were recorded during this slow news period. Fox News continued to.
Adweek
NOVEMBER 15, 2024
One of the buzziest campaigns of the holiday season so far is Coca-Cola's artificial intelligence (AI) reboot of its classic ad, "Holidays Are Coming." Since the rise of generative AI, the technology has invoked fear from some in the industry who worry it could harm creative jobs.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
DECEMBER 5, 2024
After a record-breaking season, the WNBA's winning streak continues. A new report from data analytics firm Morning Consult, which tracks how consumers perceive thousands of brands each day, reveals no brand's reputation rose more throughout 2024 than the WNBA's. "It's rare that a sports league ever makes any type of ranking that we put out,".
Adweek
NOVEMBER 20, 2024
Caitlin Clark capped a record-breaking college basketball career this year by shattering marks during her WNBA rookie season--and she's steadily scored points for State Farm and Disney throughout it all. Now that Clark finally has some time off the court, the WNBA Rookie of the Year is putting in a few extra sports marketing minutes.
Adweek
OCTOBER 8, 2024
The Department of Justice submitted their proposed remedies to the August federal court ruling that Google illegally monopolizes search, arguing that Google should be prohibited from using their own products like Chrome, Android and the Play App store to advantage their search-related business. The proposed remedies might include a break up of the company, though.
Adweek
DECEMBER 4, 2024
The digital media company BuzzFeed Inc., which owns BuzzFeed, HuffPost, and the properties Tasty and First We Feast, is facing a potential $124 million debt crisis related to funds it raised in June 2021 to finance its acquisition of Complex Media. According to the contract governing the deal, the creditors who lent BuzzFeed the money.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Adweek
JUNE 12, 2024
Software giant Oracle shared that it is shutting down its ads business during its earnings call last night for the quarter ending March 31, as revenue declined to $300 million in the 2024 fiscal year. "In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal.
Adweek
NOVEMBER 11, 2024
Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco's former CMO Diego Scotti, adfellows' nine-month fellowship provided career growth opportunities for diverse candidates. Adfellows will now be integrated across Verizon's early talent programs, according to Christina Schelling, svp and chief talent and diversity officer.
Adweek
DECEMBER 9, 2024
Omnicom Group has confirmed a takeover of rival holding company Interpublic Group (IPG). The mega-merger between the two New York-listed businesses will create the world's largest advertising group. John Wren, chair and chief executive (CEO) of Omnicom said in a statement the deal would combine "highly complementary data and technology platforms" to drive growth for.
Adweek
MAY 9, 2024
The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives. OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing agreement with the Associated.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Adweek
OCTOBER 8, 2024
Lindsay Morrow, a senior associate brand manager at Kit Kat, was thrilled to announce the candy brand had added another flavor to its product line: vanilla. Likewise, Aaron McMillan, managing director of hospitality programs at United Airlines, was thrilled to share flights had begun offering an assortment of canned wine to economy passengers. All American.
Adweek
MAY 13, 2024
A striking fact lays bare inequities in corporate leadership: There are more men named "Dick" on public company boards in the U.S. than women or diverse groups. "So Many Dicks," the wryly named campaign from e.l.f. Beauty, uncovers this unsettling truth to underscore the need for more diversity in seats of power. Starting Monday and.
Adweek
JUNE 13, 2024
ADWEEK's annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. This year's cohort defied challenges to make exceptional work in their respective fields. Summing up the upheaval facing many creative professionals, Geneva Robertson-Dworet and Graham Wagner, creators of hit.
Adweek
MARCH 13, 2024
Google launched its artificial intelligence-powered search engine, Search Generative Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic search traffic, with potential declines ranging from 20% to 60%, according to media executives and search engine optimization experts interviewed for this story.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Expert insights. Personalized for you.
301 
Let's personalize your content