How to speed up the process of developing inbound leads for ad agency new business.
I recently had the pleasure of being interviewed by Jake Jorgovan for this episode of his, Working Without Pants Podcast, sponsored by Outbound Creative.
I share in-depth tactics to help agencies with their inbound marketing strategies. A lot of agencies have a hard time seeing new business results from inbound marketing, or success is taking a long time. I show ways that inbound and social media can start creating an impact within 30 days.
In this episode I discuss …
The Challenge of Inbound
- Ad agencies are in a perpetual state of rebranding and redesigning their websites.
- They have a huge fear of narrowing their focus to a specific audience.
- It can take a lot of time to create content, build audiences, and see those prospects convert into new clients.
A Low Risk Approach
- How to easily resolve the problem of positioning and make new business easier.
- Creating a niche blog offsite helps in removing the fear of narrowing the focus for new business.
- A niche blog living offsite doesn’t create any confusion for current clients or hinder other efforts to reach different types of prospects.
- The riches are in the niches for small to midsize advertising, digital, media and PR agencies.
Generating Content and Traffic
- Suggestions for getting a niche blog up and running fast.
- Prospects are looking for expertise. The commonality among experts is that experts write.
- How to write 30 posts in 30 days.
- Creating “evergreen” content for the greatest return of you time investment.
- Why you should be writing in an inverted pyramid style.
- Community development and jump starting initial traffic to your site.
- The benefits of building a base of content quickly.
Social Media is a Must
- Social media fuels inbound leads.
- Social media is all about people connecting with other people.
- People want to work with other people that they know trust and like.
- The dynamic of the relationship with a prospective client is so much different when they initiate the call.
- Fishing analogy. Fishing for a specific fish with a particular bait and get the bait away from the boat so that you don’t scare off the fish.
Click below to listen to the podcast …
If you would like an outline of my program, email for a copy of my Seven Steps for Fueling New Business Through Social Media.
Jake Jorgovan is the founder of Outbound Creative: We help agencies win their dream clients.
I am also the author of the upcoming book Win Your Dream Clients.
For full show notes go to jake-jorgovan.com/podcast/083