2017

CEOs Can’t Afford to Ignore Social Media

Fuel Lines

Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because it was such a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.

Media 216

Top Facebook Updates That You Can’t Afford to Miss – September 2017 Edition

Ad Espresso

Summer is (almost) over

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How Lego revived itself through embracing social disruption

More About Advertising

By Anthony Svirskis As a case study in how a brand turned around its financial fortunes by wholeheartedly embracing the power of social media, Lego is a pretty difficult one to beat. At the turn of the millennium, the family-owned Lego was suffering from crippling losses – in 2003 it faced a budget deficit equivalent. Advertisers Agencies Analysis Creative Finance Media featured lego

Nay Say All Day To Keep Ad People At Bay

AdPulp

Do you get tired of reading about how the ad agency business sucks, and how no one wants to work in advertising any longer due to the long hours, low pay and lack of prestige? Personally, I see many of these sour takes on the industry as little more than ill-informed attempts to fill space. […]. The post Nay Say All Day To Keep Ad People At Bay appeared first on AdPulp. Ad People Ad Trades Agencies Agency Business

Mon Dieu! In Cannes of all places, Publicis’ chief decrees no more award shows.

Gods of Advertising

One Lion is apparently enough. The great irony from the Cannes International Festival of Advertising is that by far the biggest story coming from this famously bloated bacchanal is that the new leader of Publicis Group, Arthur Sadoun decreed in the forthcoming year zero euros will be spent on advertising award shows! Instead, Publicis has introduced a Siri-like App called Marcel (named after Publicis’ founder), which will unite the holding company’s agencies into a “Power of One.”

The 7 Marketing Tools That I Can’t Live Without

Single Grain

Today I'm going to be talking about my favorite marketing tools. These are the top 7 that I use on a regular basis and I couldn't live without them. 1) Google Analytics. This is the simplest tool and everyone should know about it, but most people use it wrong and that's what I hate about it. I log in five times a day – and that's on the low end. Ten, fifteen times a day on the high end. But you have to set it up right. For example, I have a ton of filters in my Google Analytics account.

You’re Safe! Adacado ads are compliant with Chrome’s upcoming ad blocker release.

Adacado

Google recently announced that on February 15, 2018, Chrome will stop showing all ads on websites that display “non-compliant” ads through their built-in ad-blocker. We’re happy to assure you that this announcement will have no impact on Adacado provided creative. Based on Google’s guidelines, Adacado ads will be considered compliant and thus not susceptible to Chrome’s ad blocking.

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Most Ad Agencies Have No Plan for New Business

Fuel Lines

Having a written marketing plan makes new business easier and much more consistent. I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. They are often described as the cobbler’s children who have no shoes. The most common positive trait among these agencies is that they know how to take care of their clients. But what is their most common negative trait ? They have no marketing plan.

Agency 212

Why Social Media Isn’t Working for Ad Agency New Business

Fuel Lines

. If your agency’s social media participation isn’t developing new business leads, it’s important to know why. . 70% of marketers report that social media marketing delivers poor or average return on investment. From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in.

Media 213

A Fresh Look at How to Market Your Ad Agency for New Business

Fuel Lines

Stop selling your services, that’s not what prospects are buying. Agency business development programs are too often sales focused. They’re built around outbound, interruptive sales tactics designed to start engagements with prospective clients. The prospects have little, if any, awareness of the agency or how they’re different from their competitors. Success in “selling the agency” is proving to be extremely difficult.

Agency 212

Ad Agency New Business is Harder Because One Key Ingredient is Lacking

Fuel Lines

Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. It is also the area that many agencies have not addressed because of either procrastination or, more likely, their unwillingness to make the difficult business decisions. Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes.

Agency 210

What Are the Best Times to Post on Facebook?

Ad Espresso

It’s no secret that Facebook’s organic reach- to put it delicately- sucks. Thanks to the ever-changing algorithm, it’s been becoming increasingly difficult for Pages to have their content showing up in newsfeeds for the past few years.

Dentsu and Fred & Farid raid D&AD Pencils

More About Advertising

It’s the D&AD Awards on Thursday and the charity has released the top performing countries and agencies so far (judging is still going on) although not the nature of the Pencils it’s awarded (the somewhat absurd wooden ones used to be a mention in the D&AD Annual, much more stylish). D&AD is international these days. Advertisers Agencies Creative News d&ad featured

How To Break Into Advertising: Be Intensely Curious and Possess Multiple Skill Sets

AdPulp

Advertising is filled with characters. Rory Sutherland, vice-chairman of Ogilvy Group UK, is one such character. Sutherland is loquacious and prolific. He writes a column for The Spectator and, he seems willing to sit for an array of interviews. Hats off to One One One Advertising for capturing this lively conversation. “Try to be good […]. The post How To Break Into Advertising: Be Intensely Curious and Possess Multiple Skill Sets appeared first on Adpulp. Ad People Content

The “geeter stick”

Gods of Advertising

The “geeter stick” Coach Grapera has the class doing laps, twenty-five, no stopping. He marks time with a sawed off pool cue, hitting the cold, white tiles with its tip. Whack! Whack! Whack! And you can’t make it. Maybe the water’s too warm, the chlorine too strong. Maybe you’re just too fat. You slow down, trying not to take in water. Your arms burn and so do your eyes. You grab the side of the pool. Just in time, because now you are choking.

3 Things An Ad Agency New Business Director Needs for Success

Fuel Lines

How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, only 26% of new business directors were considered successful.

Agency 210

Habit, Prioritization and Complexity; The Roadblocks to Unlocking Programmatic’s True Potential

Adacado

A little while ago, I read an article ([link] by Victor Wong, Co-Founder, and CEO at Make Thunder, where he defined some key obstacles standing in the way of programmatic’s true potential to maximize campaign performance. To summarize, Victor wrote that in order to use programmatic targeting to its fullest potential, the internal silos within agencies i.e marketing and creative departments had to improve collaboration on a more granular level.

Take Header Bidding to the Next Level with a Prebid.js Wrapper

MediaFuse

Header bidding technology has greatly improved the online advertising world and continues to grow in popularity. Having significantly improved older processes, the benefits of header bidding are obvious.

Ad Agency Prospects are Looking for Expertise 

Fuel Lines

Agencies fail to realize the importance prospects place on having a knowledge of their industry and a positioning of expertise. Small to midsize agencies continue to promote themselves as full service, even though it’s rare for an agency to have a full service client. They use “full service” to broaden their appeal to most prospects. But these old adages are true, “a jack of all trades is master of none” and “ when you try to appeal to everyone, you appeal to none.”

Agency 209

How to Fuel Ad Agency New Business With Content Marketing

Fuel Lines

Why is content such a valuable strategy to help agencies drum up new business? I thought I would share a recent interview conducted by content marketer, Andy Baldacci. Andy hosts Hubstaff’s Agency Advantage Podcast where he helps agency owners grow their business. If you’re skeptical of the value of content marketing for your agency or are worried that it will take too long to get results, this is the episode for you.

Agency 207

Describe Your Ad Agency in Six Words or Less

Fuel Lines

Here’s a challenge for advertising, digital, media and PR agencies. Let’s take it one step further … Can you describe your agency in six words “without” using these 10 Things Ad Agencies “usually” Say About Themselves? Ten things agencies are most likely to say about themselves: Full service. Comprehensive solutions. Great ideas. Results oriented. Integrated marketing approach. Wide range of experience. We are strategic. Great chemistry. Out-side-the-box. Award winning creative.

Agency 206

Podcast: Inbound prospects in 30 days

Fuel Lines

How to speed up the process of developing inbound leads for ad agency new business. I recently had the pleasure of being interviewed by Jake Jorgovan for this episode of his, Working Without Pants Podcast, sponsored by Outbound Creative. I share in-depth tactics to help agencies with their inbound marketing strategies. A lot of agencies have a hard time seeing new business results from inbound marketing, or success is taking a long time.

The Facebook Ad Image Size Ultimate Guide for 2017

Ad Espresso

Marketers know that images are an important part of ad design and campaigns. Lots of time goes into finding the right images to include and testing ads to find the combination of images and text that will get the most attention. But why does Facebook ad image size matter?

Who Wot Why unveils one of the ads of the year for GiffGaff

More About Advertising

When did you last see a good mobile network ad? We asked the same of car ads recently in noting Droga5’s splendid debut effort for Seat. Well another newish London agency has fronted up in mobile, Who Wot Why for Telefonica’s GiffGaff, hymning its no-contract offer. Held together by the brilliant choice of an epic. Advertisers Agencies Creative News featured giffgaff who wot why

Dear Bad Men of Advertising, Your Reign Is Over

AdPulp

Cindy Gallop takes names and zero s**t. For the sexual harassers in the ad industry, you best run and hide. For everyone else, here’s compelling documentation about just how degrading it is to be objectified at work, and then asked to objectify women in ads. “The biggest issue facing our industry today is not diversity,” […]. The post Dear Bad Men of Advertising, Your Reign Is Over appeared first on Adpulp.

More input and less output. Under the guise of strategy, have slick talkers taken over Adland and made it their b h?

Gods of Advertising

“Awesome strategy, Ted! Next week’s meeting is gonna be killer.” ” Recently, I read an essay from an anonymous source in our industry that stuck with me. (I I did not save the link. My bad.) But the gist of his argument was that within marketing services companies far too many big talkers achieve more success than they deserve and, moreover, are exponentially degrading the profession.

Ad Agency New Business Thought Leader Survey Report

Fuel Lines

Most agencies have an active new business plan but 67% of responders don’t view their program as successful. “When it comes to new business, it’s important that agencies never become complacent, even when times are good. In order to nurture and grow a vibrant agency, there must be a steady stream of new business opportunities in the pipeline. Clients can be unpredictable and losing a piece a business without replacing it quickly can be detrimental to an agency’s future.”

Agency 202

Successfully Executing a New Business Strategy Requires a System

Fuel Lines

A plan is just a plan until it’s executed. Execution is the battleground that determines success or failure. According to the RSW/US survey report , 66% of agency execs stated their new business hire was unsuccessful because the person lacked a methodology. How many annual planning meetings has your agency gone through to create a strategic new business plan only to have it fail in its implementation?

Agency 199

The Evolution of Programmatic Buying and Selling

MediaFuse

Although programmatic selling was developed in response to a need for scale and price efficiency in an open marketplace. Over the next several years, private marketplaces became more common, where only those who received an invitation could complete transactions involving video inventories.

Making Time for Ad Agency New Business

Fuel Lines

Time Management: If it’s not on your calendar, it doesn’t exist. The working atmosphere of an ad agency is chaotic. It is an environment that is in a perpetual state of distraction. Have you often reached the end of a day with nothing to show for it? I know exactly how you feel. An entire day can be disrupted by just one phone call or email. One of our biggest challenges for new business is knowing what to work on each day.

Agency 197

Boring Presentation Decks Kill Ad Agency New Business

Fuel Lines

Delivering a presentation that moves prospects to action STARTS with the presentation deck. I’ve reviewed hundreds of agency presentations. Could somebody please tell me why great CREATIVE PEOPLE become so BORING when creating a presentation? PowerPoint and Keynote slides have the ability to empower your presentation or kill it. Most presentation decks are created using PowerPoint. There are approximately 30 million PowerPoint presentations made each day.

Agency 197

To be an effective writer, spend more time planning and less time writing

Fuel Lines

Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content. There are big rewards from content marketing, but it’s also a huge challenge. Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words. Most of us aren’t born with the gift for writing. They have to work at it. .

Most Ad Agencies Fail at Negotiating for New Business

Fuel Lines

When it comes to negotiating contracts and service agreements, agencies are terribly naive, like lambs led to the slaughter. . My friend, Peter Levitan, ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus). Peter has written the most complete ‘how-to-book’ on ad agency pitches I’ve ever read, “The Levitan Pitch. Buy This Book. Win More Pitches.”

Agency 195

8 Primary Problems for Ad Agency New Business

Fuel Lines

Agencies have lots of problems when it comes to new business. Almost my entire career in advertising was spent in business development. I’ve been a consultant to advertising, digital, media and PR firms for over ten years. I’ve worked one-on-one with over 270 agencies. From my experience, new business is becoming more complex and challenging. . Here are eight of the most common problems of small to midsize agencies and what to do about them: 1. No Target.

Agency 195

Now PR giant Edelman takes aim at advertising

More About Advertising

Lots of people think ad agencies are an endangered species but that doesn’t seem to stop lots other companies trying to eat their lunch. Now independently-owned Edelman, arguably the most successful global PR agency, is consolidating its advertising efforts through Edelman Deportivo, Deportivo being the much-awarded Swedish agency it bought in 2014. Edelman Deportivo will. Advertisers Agencies Creative Finance Media News PR deportivo edelman featured

Ad Making Is Not Manufacturing, It’s A Discovery Process

AdPulp

Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He has some strong ideas to share about the business. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process, that it can be treated […]. The post Ad Making Is Not Manufacturing, It’s A Discovery Process appeared first on AdPulp.

The entire world’s a stage. So be devastating. A true story…

Gods of Advertising

“I’m going to tell you a true story, okay?” Colette is looking at her phone but you know she is listening. You are driving her to rehearsal. She has a big part in Les Miserables. She plays the grown-up version of Cosette. Colette playing Cosette. How’s that for kismet?) Though you saw the movie a while ago you don’t really remember the story. Victor Hugo is not your thing. Being a musical and being a lead, Colette must sing and she has been practicing a lot.