Fuel Lines

APRIL 12, 2017

Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because it was such a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.

Media 274

Media Communications Conversion Audience 274

Ad Espresso

NOVEMBER 14, 2017

Let’s talk about the call to action. Want more email subscribers? Contest entries? Conversions? You won’t get them without the right call to action. Almost all of your marketing content should have well-crafted call to actions designed to drive action. It’s an essential part of copywriting that doesn’t always get the attention that it deserves.

Conversion 144

Conversion Marketing 144

More About Advertising

JUNE 22, 2017

By Anthony Svirskis As a case study in how a brand turned around its financial fortunes by wholeheartedly embracing the power of social media, Lego is a pretty difficult one to beat. At the turn of the millennium, the family-owned Lego was suffering from crippling losses – in 2003 it faced a budget deficit equivalent.

Media 95

Media Agency Advertising Finance 95

AdPulp

MARCH 17, 2017

Do you get tired of reading about how the ad agency business sucks, and how no one wants to work in advertising any longer due to the long hours, low pay and lack of prestige? Personally, I see many of these sour takes on the industry as little more than ill-informed attempts to fill space. […]. The post Nay Say All Day To Keep Ad People At Bay appeared first on AdPulp.

Agency 90

Agency Advertising 90

Advertisement

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Retail

Gods of Advertising

JUNE 23, 2017

One Lion is apparently enough. The great irony from the Cannes International Festival of Advertising is that by far the biggest story coming from this famously bloated bacchanal is that the new leader of Publicis Group, Arthur Sadoun decreed in the forthcoming year zero euros will be spent on advertising award shows! Instead, Publicis has introduced a Siri-like App called Marcel (named after Publicis’ founder), which will unite the holding company’s agencies into a “Power of One.

Advertising 82

Advertising Agency Conversion Media 82

Single Grain

MARCH 10, 2017

Today I'm going to be talking about my favorite marketing tools. These are the top 7 that I use on a regular basis and I couldn't live without them. 1) Google Analytics. This is the simplest tool and everyone should know about it, but most people use it wrong and that's what I hate about it. I log in five times a day – and that's on the low end. Ten, fifteen times a day on the high end.

Click Through Rate 74

Click Through Rate Marketing Impressions SEO 74

All About Advertising Law

JUNE 16, 2017

And the big “winner” is (drumroll) … the Italian Competition Authority. A multinational electronics company was a most recent victim of the stringent Italian prize promotion regulations — to the tune of € 3.1 million (or roughly US$3.37 million). The costly sanctions were imposed on the company by Italian authorities for, among other issues, unfair commercial practices.

Advertising 66

Advertising Electronics Shipping Marketing 66

Adacado

DECEMBER 22, 2017

Google recently announced that on February 15, 2018, Chrome will stop showing all ads on websites that display “non-compliant” ads through their built-in ad-blocker. We’re happy to assure you that this announcement will have no impact on Adacado provided creative. Based on Google’s guidelines, Adacado ads will be considered compliant and thus not susceptible to Chrome’s ad blocking.

Advertising 60

Advertising 60

Nick Burcher

DECEMBER 14, 2017

In 2018 the General Data Protection Regulation (GDPR) comes into effect in the European Union with the intention of seeking to strengthen data protection for individuals in the EU. There are a whole range of processes that need to be followed in order to be compliant, including the need for Data Controllers to "prove" that consent was given. It was therefore interesting to see the pitchside advertising last night during the Man Utd vs Bournemouth Premier League match as Manchester United were te

GDPR 59

GDPR Advertising 59

InMobi

DECEMBER 28, 2017

As mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud. Estimated to cost growth marketers approximately $350 million in 2017, ad fraud has left advertisers scrutinizing the authenticity of each impression and every subsequent user interaction.

Mobile Ads 52

Mobile Ads Advertising Impressions Ad Tech 52

Fuel Lines

DECEMBER 18, 2017

Having a written marketing plan makes new business easier and much more consistent. I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. They are often described as the cobbler’s children who have no shoes. The most common positive trait among these agencies is that they know how to take care of their clients.

Agency 268

Agency Advertising Audience Marketing 268

Ad Espresso

SEPTEMBER 19, 2017

It’s no secret that Facebook’s organic reach- to put it delicately- sucks. Thanks to the ever-changing algorithm, it’s been becoming increasingly difficult for Pages to have their content showing up in newsfeeds for the past few years. As a result, businesses and marketers are looking for every hack and strategy they can think of to Read more.

Marketing 145

Marketing Advertising Media 145

More About Advertising

APRIL 25, 2017

It’s the D&AD Awards on Thursday and the charity has released the top performing countries and agencies so far (judging is still going on) although not the nature of the Pencils it’s awarded (the somewhat absurd wooden ones used to be a mention in the D&AD Annual, much more stylish). D&AD is international these days.

Agency 89

Agency Advertising 89

AdPulp

SEPTEMBER 14, 2017

Advertising is filled with characters. Rory Sutherland, vice-chairman of Ogilvy Group UK, is one such character. Sutherland is loquacious and prolific. He writes a column for The Spectator and, he seems willing to sit for an array of interviews. Hats off to One One One Advertising for capturing this lively conversation. “Try to be good […].

Advertising 88

Advertising Conversion 88

Gods of Advertising

OCTOBER 24, 2017

The “geeter stick” Coach Grapera has the class doing laps, twenty-five, no stopping. He marks time with a sawed off pool cue, hitting the cold, white tiles with its tip. Whack! Whack! Whack! And you can’t make it. Maybe the water’s too warm, the chlorine too strong. Maybe you’re just too fat. You slow down, trying not to take in water. Your arms burn and so do your eyes.

Advertising 75

Advertising 75

Fuel Lines

MAY 16, 2017

. If your agency’s social media participation isn’t developing new business leads, it’s important to know why. . 70% of marketers report that social media marketing delivers poor or average return on investment. From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in.

Agency 269

Agency Media Audience Banner 269

Fuel Lines

MARCH 16, 2017

Stop selling your services, that’s not what prospects are buying. Agency business development programs are too often sales focused. They’re built around outbound, interruptive sales tactics designed to start engagements with prospective clients. The prospects have little, if any, awareness of the agency or how they’re different from their competitors.

Agency 268

Agency Marketing Advertising Audience 268

Fuel Lines

OCTOBER 5, 2017

Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. It is also the area that many agencies have not addressed because of either procrastination or, more likely, their unwillingness to make the difficult business decisions.

Agency 265

Agency Audience Marketing Manufacturing 265

Fuel Lines

APRIL 7, 2017

How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, only 26% of new business directors were considered successful.

Agency 265

Agency Media Shipping Audience 265

Fuel Lines

JULY 28, 2017

Agencies fail to realize the importance prospects place on having a knowledge of their industry and a positioning of expertise. Small to midsize agencies continue to promote themselves as full service, even though it’s rare for an agency to have a full service client. They use “full service” to broaden their appeal to most prospects.

Agency 263

Agency Advertising Media Marketing 263

Fuel Lines

MARCH 10, 2017

Why is content such a valuable strategy to help agencies drum up new business? I thought I would share a recent interview conducted by content marketer, Andy Baldacci. Andy hosts Hubstaff’s Agency Advantage Podcast where he helps agency owners grow their business. If you’re skeptical of the value of content marketing for your agency or are worried that it will take too long to get results, this is the episode for you.

Agency 261

Agency Marketing Media Audience 261

Fuel Lines

JUNE 29, 2017

Here’s a challenge for advertising, digital, media and PR agencies. Let’s take it one step further … Can you describe your agency in six words “without” using these 10 Things Ad Agencies “usually” Say About Themselves? Ten things agencies are most likely to say about themselves: Full service. Comprehensive solutions. Great ideas. Results oriented.

Agency 259

Agency Marketing Communications Advertising 259

Fuel Lines

MAY 15, 2017

How to speed up the process of developing inbound leads for ad agency new business. I recently had the pleasure of being interviewed by Jake Jorgovan for this episode of his, Working Without Pants Podcast, sponsored by Outbound Creative. I share in-depth tactics to help agencies with their inbound marketing strategies. A lot of agencies have a hard time seeing new business results from inbound marketing, or success is taking a long time.

Agency 257

Agency Media Audience Advertising 257

Fuel Lines

AUGUST 17, 2017

Most agencies have an active new business plan but 67% of responders don’t view their program as successful. “When it comes to new business, it’s important that agencies never become complacent, even when times are good. In order to nurture and grow a vibrant agency, there must be a steady stream of new business opportunities in the pipeline.

Agency 254

Agency Advertising Marketing Media 254

Fuel Lines

JUNE 26, 2017

A plan is just a plan until it’s executed. Execution is the battleground that determines success or failure. According to the RSW/US survey report , 66% of agency execs stated their new business hire was unsuccessful because the person lacked a methodology. How many annual planning meetings has your agency gone through to create a strategic new business plan only to have it fail in its implementation?

Agency 248

Agency 248

Fuel Lines

JUNE 5, 2017

Time Management: If it’s not on your calendar, it doesn’t exist. The working atmosphere of an ad agency is chaotic. It is an environment that is in a perpetual state of distraction. Have you often reached the end of a day with nothing to show for it? I know exactly how you feel. An entire day can be disrupted by just one phone call or email.

Agency 245

Agency Shipping 245

Fuel Lines

FEBRUARY 21, 2017

Delivering a presentation that moves prospects to action STARTS with the presentation deck. I’ve reviewed hundreds of agency presentations. Could somebody please tell me why great CREATIVE PEOPLE become so BORING when creating a presentation? PowerPoint and Keynote slides have the ability to empower your presentation or kill it. Most presentation decks are created using PowerPoint.

Agency 246

Agency Audience Communications 246

Fuel Lines

MARCH 29, 2017

Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content. There are big rewards from content marketing, but it’s also a huge challenge. Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words. Most of us aren’t born with the gift for writing.

Agency 243

Agency Advertising Marketing Audience 243

Fuel Lines

JANUARY 24, 2017

When it comes to negotiating contracts and service agreements, agencies are terribly naive, like lambs led to the slaughter. . My friend, Peter Levitan, ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus). Peter has written the most complete ‘how-to-book’ on ad agency pitches I’ve ever read, “The Levitan Pitch.

Agency 243

Agency Advertising Conversion Marketing 243

Fuel Lines

MAY 3, 2017

Agencies have lots of problems when it comes to new business. Almost my entire career in advertising was spent in business development. I’ve been a consultant to advertising, digital, media and PR firms for over ten years. I’ve worked one-on-one with over 270 agencies. From my experience, new business is becoming more complex and challenging. .

Agency 242

Agency Advertising Marketing Audience 242

Fuel Lines

APRIL 11, 2017

Every ad agency presentation needs to focus on capturing and keeping your audience’s ATTENTION. Keeping your audience’s attention is the rule that matters most. If you want to reach your audience, you must have something significant to say and be passionate. Genuine passion will attract attention and attention will lead to action. A lot of agency presentations are nothing but recycled insights, predictable services, using the same agency speak, nothing note worthy or memorable.

Agency 214

Agency Audience 214

Fuel Lines

JANUARY 4, 2017

Hosting your own events gives you control over the attendees, the agenda and the outcome. Networking and trade show events for new business is often a total waste of time. Attendees are focused on their own personal agendas. A more efficient and effective way to spend your time is to host your own events. Hosting events can benefit your agency in many ways: 1.

Agency 212

Agency Public Relations Audience Media 212

Ad Espresso

SEPTEMBER 11, 2017

Have you ever asked yourself, “Why are my facebook ads not getting impressions?” After months of strategizing, late night copywriting, and hard work; your campaign is finally ready to go. You’ve got your target audience, you’ve checked for delivery issues, and all that’s really left is to click publish and watch the results come in.

Impressions 145

Impressions Audience Advertising 145

Ad Espresso

DECEMBER 12, 2017

Marketers know that images are an important part of ad design and campaigns. Lots of time goes into finding the right images to include and testing ads to find the combination of images and text that will get the most attention. But why does Facebook ad image size matter? Why should you care and invest time Read more.

Marketing 140

Marketing 140

Fuel Lines

FEBRUARY 23, 2017

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More About Advertising

APRIL 20, 2017

When did you last see a good mobile network ad? We asked the same of car ads recently in noting Droga5’s splendid debut effort for Seat. Well another newish London agency has fronted up in mobile, Who Wot Why for Telefonica’s GiffGaff, hymning its no-contract offer. Held together by the brilliant choice of an epic.

Agency 89

Agency Advertising 89