Sat.Dec 03, 2022 - Fri.Dec 09, 2022

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Whisper it: some advertisers still like Elon Musk’s Twitter

Digiday

Twitter is an anathema to a lot of advertisers right now — but not all of them. Amazon, Apple, BSkyB are among the few continuing to advertise on the social network despite the perceived risk of doing so. Advertising there could have significant blowback on a brand now that Elon Musk is in charge. The billionaire, a self-described “free speech absolutist”, has reinstated banned accounts and dropped at least one misinformation policy since he took over a few weeks ago.

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LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023

Adweek

LinkedIn Marketing Solutions vice president of marketing Jim Habig and LinkedIn global vp of sales solutions Alyssa Merwin shared their takes on three trends that they believe will strongly impact business-to-business marketing in 2023. Both executives at the professional network see evolving buyer preferences causing significant disruptions to the b-to-b buying process, noting that with.

Marketing 361
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Publishers Are Reexamining Their Reliance On Google After GAM Goes Dark

AdExchanger

Google Ad Manager (GAM) was out of commission for about three hours Thursday evening across web, app and video inventory. Any ad placement served through GAM, even ads monetized by. The post Publishers Are Reexamining Their Reliance On Google After GAM Goes Dark appeared first on AdExchanger.

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The new B2B landscape: a guide to connecting with B2B buyers

Marketing Dive

Shopping habits have changed across both the B2B and B2C landscape. Learn the three key themes to drive consideration, foster engagement and deliver business results in this new shopping landscape.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Interested in speaking at The MarTech Conference in March? Submit your pitch now!

Martech

The MarTech Conference returns online March 28-29, 2023. This time we’ll be focusing on the identity challenge. As the industry weans itself from cookie-tracking, other data sources are becoming more important. Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways. Equally important: Activating that data to create personalized engagement and construct compelling customer journeys.

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Emotional J&B Holiday Campaign Furthers Diageo’s Support for the Trans Community

Adweek

This year has been huge for global drinks maker Diageo, which has run several initiatives to support LGBTQ+ communities, seeing its leadership recognized and celebrated for doing so. That work has continued into the holiday season, this time with its Scotch whisky brand J&B Rare, which has released a Spanish holiday campaign that aims to.

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Will Audio Kill the Video Star?

Exchange Wire

In a tumultuous year for tech, audio has boomed across markets and demographics. The global music streaming market is predicted to rise to USD$27.24bn (~£22.6bn) before the year is out, while 34% of the world’s population listens to at least [.]. The post Will Audio Kill the Video Star? appeared first on ExchangeWire.com.

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3 Things To Help Kick off your 2023 Content Marketing Strategy

Martech Series

Digital content creation has evolved over the years, with brands now exposed to more online marketing channels and methods through which to post content. With the evolution of content marketing there has also been a significant shift in the types of content that audiences now like to consume more of or engage with. Most content marketing teams have to cater to content marketing plans that suit different channels and workflows, to address a variety of needs and buying cycles.

Marketing 123
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Super Bowl LVII Ad Tracker: All the 2023 Commercials

Adweek

Super Bowl LVII (let's call it 57, shall we?) is getting closer, which means a feast of marketing on a scale like no other. And, once again, Adweek is your source to track all the ads. Brands, agencies and production partners are putting their Super Sunday strategies in motion ahead of the Big Game, set.

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MarTech’s email marketing experts to follow

Martech

Email marketing isn’t easy. There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. A mistake on any one of these and it doesn’t matter how good the rest are. Worse yet, today’s mistake may have been yesterday’s right thing to do. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments.

Marketing 125
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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AdExplainer: What You Need To Know About Device Fingeprinting

AdExchanger

For more than a decade, the ad tech industry has tried to replace the term “fingerprinting” with euphemisms, like probabilistic modeling. But too bad for ad tech, because the term. Continue reading » The post AdExplainer: What You Need To Know About Device Fingeprinting appeared first on AdExchanger.

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“A Switch Off of Broadcast Will and Should Happen,” says BBC’s Tim Davie

VideoWeek

Tim Davie, the director general of the BBC, said in a speech that the BBC is actively preparing for a broadcast-free era, in which content is only distributed via the internet. “A switch off of broadcast will and should happen over time, and we should be active in planning for it,” said Davie. The speech, delivered to the Royal Television Society, addressed the future of the corporation, as well as the UK’s wider media landscape.

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R/GA Promotes Shannon Washington to US Chief Creative Officer

Adweek

After a series of significant changes to IPG agency R/GA as it restructures and moves away from its city model in the U.S. and instead implements a country model with five disciplines powering the business, the agency is making another noteworthy change by promoting Shannon Washington to chief creative officer, making her the first Black.

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4 Reasons Discovery UA Can Alter the Streaming Wars for Amazon and Others

Digital Turbine

Amazon Music and Spotify run my mornings as I hustle to get ready for the day. Netflix and HBO Max run my evenings when we settle down to watch some good wholesome content about aliens and serial killers. Streaming music and video have become a natural part of everyone’s daily routine, even if everyone’s calendar looks different. The market for streaming content is massive.

Marketing 119
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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AdQuick Joins The Growing Ranks Of DOOH DSPs

AdExchanger

DOOH has been thought of as pure branding, according to Elliott Hasiuk, principal for digital media at Part and Sum. That makes sense, considering out-of-home media might just be a. The post AdQuick Joins The Growing Ranks Of DOOH DSPs appeared first on AdExchanger.

Media 117
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Gartner: Uncertainty clouds CMO prospects for 2023

Marketing Dive

Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.

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The 30 Best Ads of 2022

Adweek

When we look back on 2022, we'll likely recall a number of defining moments that underscored the ad industry, such as the meteoric rise (and unceremonious fall) of crypto, the push to get back to pre-pandemic normalcy and the ability to band together in the face of unspeakable tragedy, just to name a few. But.

Media 294
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Bermuda Tourism launches 3D digital out-of-home in New York

Martech

Bermuda Tourism Authority 3D DOOH ad in New York’s Times Square. Image: OUTFRONT Media. Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. The 3D execution, developed by OUTFRONT Media for their premium Times Square inventory, includes a number of pop-out elements on the giant screen.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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How 3 Proposed US Data Initiatives Could Transform Advertising

AdExchanger

The Competition and Transparency in Digital Advertising Act, the American Data Privacy and Protection Act and efforts to change Google’s and Apple’s mobile advertising practices would force companies to adopt. The post How 3 Proposed US Data Initiatives Could Transform Advertising appeared first on AdExchanger.

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Contextual: Predictions for 2023

Exchange Wire

In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of the post-cookie advertising ecosystem? Industry experts peer into [.]. The post Contextual: Predictions for 2023 appeared first on ExchangeWire.com.

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The Backstreet Boys and JCPenney Unite for a Cross-Promotional Holiday Jamboree

Adweek

A pessimist might argue both department store chain JCPenney and pop group Backstreet Boys' best days are behind them. That, in turn, may explain why the retailer enlisted the boy band--along with E! Entertainment host Naz Perez and makeup artist Piper Nelson--for its first-ever Live Holiday Spectacular. The event, which streamed on Facebook for about.

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Salesforce: The trends underlying a record-breaking Cyber Week

Martech

In 2021, the Javits Center in New York city completed construction of a $1.5 billion expansion on the north side of its campus, adding over one million square feet spread over five floors — with a working rooftop farm. This week, the Salesforce World Tour took over the behemoth space for one day. It had previously touched down in Boston and Tokyo. We took the opportunity to sit down with Rob Garf, VP and GM retail, to talk about prospects for retail and ecommerce coming off of a booming Cyber We

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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How The North Face Put A New Face On Its Marketing

AdExchanger

Outdoor clothing and gear manufacturer The North Face has reshaped its agency structure and its approach to marketing. The process started with a decision to bring creative strategy and production. Continue reading » The post How The North Face Put A New Face On Its Marketing appeared first on AdExchanger.

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Amazon rolls out TikTok-like shopping feature

Marketing Dive

The new shoppable content function will allow consumers to buy from videos or photos directly within the app.

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Vox Media Will No Longer License Chorus, Its CMS Software

Adweek

The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on new customers and will not renew its existing contracts, according to.

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How to ask customers for reviews (and actually get them)

Martech

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Because of this, we talk daily with companies who do outstanding work and have a great real-world reputation but have more negative online reviews than positive ones.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Without Data Privacy Standardization, We’re Navigating The Wild West

AdExchanger

FTC v Kochava is a landmark battle in the long war over data privacy regulations. But regardless of how this particular case turns out, the digital marketing industry needs clearer. The post Without Data Privacy Standardization, We’re Navigating The Wild West appeared first on AdExchanger.

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50.7% of US Internet Users Will Watch AVOD Content by 2023

MNTN

Over the last few years, conversations about the growth of streaming have focused mainly on subscription video on demand (SVOD). That is in part due to the number of streamers who watch content via subscription services—more than 90% at least monthly in 2022. But the last few months have revealed a dramatic shift in the streaming industry, due to the large number of SVOD services that now include ad-supported content within their platforms.

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Meta Gets Into the Holiday Spirit With Creators on Facebook

Adweek

December is prime holiday shopping season for consumers around the globe, and the year's final month is also prime monetization season for creators on Facebook. Fans can treat their favorite creators to limited-time seasonal virtual gifts through the end of the year. Meta implemented a Stars Party Bonus starting Wednesday (Dec. 7) and running through.

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Marketing industry diversity improving, but still lags for senior positions

Martech

While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. Why we care. Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.