Martech
OCTOBER 14, 2021
In this week’s Marketoon, we see a less virtuous stance on privacy. Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. A Deloitte survey found that 91% of US consumers consent to terms of service without reading them.
More About Advertising
OCTOBER 12, 2021
As COP26 approaches, climate activists are upping their game. You can block the Blackwall Tunnel in the rush hour like Insulate Britain, or you can file a complaint against Brazil’s president Bolsonaro at the International Criminal Court against and make a hard-hitting ad, like global NGO AllRise. This spot by 180 Amsterdam launches the campaign, The post The Planet vs Bolsonaro: 180 Amsterdam starts a conversation 'too loud to ignore' first appeared on More About Advertising.
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AdPulp
OCTOBER 9, 2021
What’s in a name? If we’re talking about the Washington Redskins, the answer is simple—bias and overtly racist thinking are in the name. Same with Squaw Valley, the famous resort near Lake Tahoe. So, Squaw Valley is no more. Palisades Tahoe is the new name. High Country News spoke to Darrel Cruz, director of the […]. The post Welcome to Palisades Tahoe appeared first on Adpulp.
Smarty Ads
OCTOBER 13, 2021
Maintaining your website or blog is not an easy task, especially when we talk about how to monetize website traffic and defining how to charge advertisers for your ad inventory.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
OCTOBER 11, 2021
Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” “As marketers, we know that nothing happens in a silo,” said Amber Toro-Keech, Marketing Data Scientist at Disruptive Advertising, a recent MarTech session.
More About Advertising
OCTOBER 12, 2021
Big British mutual John Lewis is making some drastic changes as the eponymous department store (growing bigger online) and Waitrose supermarket owner fights the aftermath of the pandemic and the likes of Amazon. It seems to have accepted that it can longer be all things to all consumers – and has wisely ditched its “never. The post John Lewis pushes the boat out for home insurance first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
OCTOBER 14, 2021
More and more digital advertisers turn to programmatic ad strategy in an attempt to widen their audience and manage campaigns more efficiently. Emarketer predicts that by 2021 programmatic ad spend will reach 88% of all US digital display ad spend which accounts for $81 billion. While the sector.
Martech
OCTOBER 15, 2021
This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing DOOH campaigns, and potentially omnichannel campaigns that include DOOH, in near real-time. The new capabilities come from integrations with Epsilon, Catalina, IRI and NCSolutions.
More About Advertising
OCTOBER 15, 2021
We all know that the planet is going to hell in a handcart, it’s more a matter of how soon and what can we do about it? In the UK we have protesters glueing themselves to motorways, which seems to annoy more people than it recruits to their cause. Mind you, they said that about. The post MAA Ad of the Week: 180 Amsterdam for AllRise first appeared on More About Advertising.
AdPulp
OCTOBER 15, 2021
Packaging matters, especially at the point of sale. Sometimes a product’s packaging makes all the difference. For instance, the Bud Light Seltzer Retro pack, which features a tie-dye design, quickly became a favorite this summer, generating a 3.5% share of the entire hard seltzer category. Loud Enough to Blow A Hole in the Wall The […]. The post Bud Light Seltzer Packs Flavor Explosions in Tye-Dye Cans appeared first on Adpulp.
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Smarty Ads
OCTOBER 13, 2021
Mobile apps took over the world: it seems like every developer has focused their attention on the mobile ecosystem. The trend has gone so big that even social media giants like Facebook, Instagram, and Twitter, seeing in apps a path to better user engagement, decided to make games a part.
Martech
OCTOBER 13, 2021
This is part one of an ongoing series. Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Digital Asset Management is a complex business.
More About Advertising
OCTOBER 14, 2021
Spark44 and MediaCom won the top prizes in Ocean Outdoor’s annual digital creative competition with Out of Home executions created for Land Rover and the charity Rays of Sunshine respectively. The winners were chosen by a panel of 19 expert judges drawn from the Out of Home and wider advertising industry and presented at an. The post Ocean names digital Out of Home award winners first appeared on More About Advertising.
InMobi
OCTOBER 15, 2021
What will be the biggest holiday shopping trends this year? How will consumers shop during the 2021 holiday season and what will they be looking for? And how will holiday sales compare to the 2020 holiday shopping season or even the 2019 holiday shopping experience? To find out the answer to these questions and more fully uncover the truth on consumer shopping expectations this year, we turned to InMobi Pulse , InMobi’s mobile market research solution.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Bannerwise
OCTOBER 15, 2021
The holiday season, a crucial few months for marketers, is quickly approaching. 30% of all retail sales happen during this time and Amazon reports half of their yearly sales to happen between Black Friday and Christmas.
Martech
OCTOBER 14, 2021
Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. Businesses today understand they need to be customer-focused in their marketing as well as in all of their other operations.
More About Advertising
OCTOBER 14, 2021
Phrases such as “the best slots on the planet”, “all about the customer” and “win it big” have become commonplace throughout the online casino community. There is indeed something to be said about such promotions when we consider the fact that the entire industry has grown in leaps and bounds in recent years. Still, it.
EGC Group
OCTOBER 15, 2021
Last week, the Facebook outage , compounded by the Congressional testimony of that platform’s former employee, Frances Haugen, topped the news for several days. The ripple effects, however, may last for some time—particularly for small businesses that advertise on Facebook, not to mention its “family” of platforms that include Instagram.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
InMobi
OCTOBER 14, 2021
M-commerce is set to be bigger than ever before this holiday season, with consumers continuing to use their mobile devices to shop this year. In 2021, eMarketer predicts that m-commerce will grow by over 15% in the U.S. And InMobi’s own research from September found that more consumers plan to shop using their mobile phones, than the number of people who will shop in person.
Martech
OCTOBER 12, 2021
Timed to coincide with the opening of this year’s virtual Inbound conference today, HubSpot has announced CRM enhancements designed to make their offering more customer-centric. They include advanced customization and reporting capabilities and a new enterprise level of Operations Hub, available in November, in addition to the existing free, starter and professional levels.
More About Advertising
OCTOBER 12, 2021
Bisto, one of the very earliest moneymakers for ITV as well as its various owners, is back on TV for the first time in six years. From either JWT or McCann, it doesn’t seem to be saying. Current owner Premier Foods has had a rocky time after a series of acquisitions left it with too. The post Bisto's back after six years - plus gloop, alas first appeared on More About Advertising.
Smarty Ads
OCTOBER 13, 2021
Excellent news for our beloved users! For SmartyAds team summertime has been productive like never before: our demand-side platform keeps growing technical capacities providing advertisers with the cutting-edge features which help to achieve even greater campaign effectiveness. Starting from June, 2018 advertisers benefit from trendiest video formats and enhanced targeting.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
All About Advertising Law
OCTOBER 14, 2021
Just days after the FTC announced that it was resurrecting its Penalty Offense Authority to crack down on for-profit higher education institutions’ false promises about graduates’ career opportunities and earnings prospects, the FTC is invoking this authority to “blanket[] industry with a clear message” about fake online reviews and other deceptive endorsements.
Martech
OCTOBER 12, 2021
The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. While 96% of Sales and Marketing leaders agree that personalized communications to prospects are the most effective, the majority agree that feasibility is a major challenge to personalization at scale. Stop missing opportunities! It’s time you got the most out of your investments in ABM.
More About Advertising
OCTOBER 12, 2021
It’s Halloween at the end of the month – as if we didn’t have enough irritations with shortages, rising taxes and Covid rattling though schools – on a weekend, so it’s an even bigger thing. Oh dear. Asda and new agency Havas are entering into the spirit of the occasion with ‘The Big Freakend,’ the. The post Now Havas chirps into Halloween for Asda first appeared on More About Advertising.
Smarty Ads
OCTOBER 13, 2021
App monetization is the primary issue every developer should consider prior to actual app development. Since mobile traffic overtakes the desktop and the mobile app market is growing exponentially, the industry features a lot of opportunities. Nevertheless, every developer determines individually which monetization method to choose— freemium, in-app ads.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
InMobi
OCTOBER 13, 2021
Acquiring new app users is harder than ever before, with so many changes in the industry underway. And yet, it’s never been more critical to get new users for your app, as new ways of shopping, consuming media, communicating and doing so much more are now becoming the norm. So what can app-first businesses do in this environment? How can apps acquire new users at scale amidst all of the tumult in the mobile space?
Martech
OCTOBER 15, 2021
“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is your brand keeping pace with these changes?”. Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands.
More About Advertising
OCTOBER 10, 2021
They say that Britain is returning to the 1970s as another winter of discontent looms with shortages of just about everything, soaring gas prices and inflation revving up. The 1970s were a very profitable decade for ad agencies though, with 15% media commission for full-service (creative and media) shops and just the one commercial TV. The post MAA blast from the past: back to the 1970s with Harp first appeared on More About Advertising.
Smarty Ads
OCTOBER 14, 2021
25 September 2018, - SmartyAds has turned 7: young enough to lose the knack of throwing good parties - old enough to start bragging about personal achievements and outstanding team, hooray, let's make it happen! This is a great milestone in our development but it all wouldn’t be possible without.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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