Gods of Advertising

DECEMBER 8, 2016

The “Ghost Writer” at your service… No secret I’ve been looking for a creative leadership position in the advertising industry. But securing full time employment has proven to be daunting, even for a lesser title and reduced pay. No secret either that Adland has a fixation on youth, especially when it comes to creative. Too bad since most under-thirties are best at creating “ideas” that amuse and delight their peers but sell nothing to no one.

Agency 86

Agency Advertising 86

More About Advertising

DECEMBER 5, 2016

Best ads of 2016 Air Max 2017 It’s rare that advertising transcends the product it’s selling, but that is the case here. The piece is mesmerizing and becomes almost like a piece of art. All at the same time as communicating what it would feel like to wear the new AirMax. The craft here is.

Communications 69

Communications Advertising Agency 69

InMobi

DECEMBER 6, 2016

I was one of the lucky few to attend WPP's invitation-only "Un-conference," Stream that took place in Ojai CA between November 16 th and 19 th, 2016. Hosted by Sir Martin Sorrell and Yossi Vardi, the event attracted the best and brightest minds in advertising. Having traveled all the way from Bengaluru, India unsure of what to expect from an "un-conference," I was intrigued.

Verification services 52

Verification services Advertising Viewability Impressions 52

Banner Flow

DECEMBER 7, 2016

It can be difficult to know the best way to advertise for your e-commerce website, with there being such a huge range of options available to you. No one has an infinite budget, so whatever the size of your business, you need to choose your methods carefully. Not that there’s a glaringly incorrect way to do it. As they say, all publicity is good publicity (although this, of course, is a lie ), so any advertising you do will have some sort of positive impact on your business.

Advertising 52

Advertising Banner Rich Media Retargeting 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Gods of Advertising

DECEMBER 5, 2016

He’s making his list… We read about holiday layoffs in the trades. Perhaps we experience them in our lives. A grim subject, I know. For I have been on both sides of this sad equation. What I’m about to tell you may not be morally right or wrong but it is a matter of fact. First, a note on the obvious. Nobody likes to fire people. Especially during the holidays.

Agency 58

Agency Advertising 58

More About Advertising

DECEMBER 7, 2016

Venerable beer brand Grolsch (founded in the 17th cenury) has appointed WPP’s Wunderman Amsterdam as its global digital agency following a pitch. Grolsch has been sold to Japan’s Asahi Group as part of the AB InBev/SAB Miller giant brewery merger.

Agency 55

Agency Marketing Media Advertising 55

Banner Flow

DECEMBER 7, 2016

(This advertising trends article is now over a year old. If you would like to read our latest trends article click here.). As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. As with any new year, though, it’s also a good time for a little reflection. 2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

More About Advertising

DECEMBER 5, 2016

Welcome one and all to this week’s top Snapfax shreds, where we empty our waste paper bin of wretchedness to see what’s been shredded most by our merciless machine connected to our fax fed by the internet. In at Number Five it’s a return to Britain’s favourite topic of conversation (after Brexit nowadays) – the.

Conversion 53

Conversion Advertising 53

More About Advertising

DECEMBER 7, 2016

Amid all the (would-be) heartwarming christmas spectaculars there’s a noteworthy sub-set: Christmas with extra cheese and, in this one for Carphone Warehouse from Brothers and Sisters, collapsing sets. And Keith Lemon, of course. BBH, which seems to gradually recovering its form (people have been discussing it in funereal tones the past three years) has taken.

Agency 49

Agency Advertising 49

More About Advertising

DECEMBER 8, 2016

Yes, it is indeed that time again. When we first did this we weren’t sure that the ad world needed another such selection but, gratifyingly, it seems this prize is increasingly sought after. So, without more ado, here’s the shortlist (in alphabetical order): adam&eveDDB (the winner for the past two years), BETC Paris (the first.

Agency 45

Agency Advertising 45

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

More About Advertising

DECEMBER 7, 2016

Best ads of 2016 My three ads/campaigns of the year would be: 1) Spotify – great use of OOH that drove huge amount of social. 2) Kenzo World by Spike Jonze – we’ve all felt like this in that large downstairs room at The Grosvenor House 3) Rustlers by Droga5 – I feel like this.

Agency 45

Agency Advertising 45

More About Advertising

DECEMBER 7, 2016

US government antitrust attorney Rebecca Meiklejohn is leading an investigation into whether big agencies are bullying independent production companies into submitting high bids so they can undercut them and push work into their own (mostly holding company-owned) in-house production and post-production units, according to a Wall Street Journal report.

Agency 45

Agency Finance Media Advertising 45

More About Advertising

DECEMBER 9, 2016

This week’s #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech – Wayne Blodwell. For the last couple of years he led programmatic initiatives at Dentsu Aegis and GroupM in the UK but has.

Viewability 40

Viewability Ad Tech Finance Media 40

More About Advertising

DECEMBER 9, 2016

Ask Bullmore is a venerable Campaign series in which former JWT chairman and WPP director Jeremy Bullmore answers various questions from readers. This is a fearsome job, like Dave Trott’s weekly musings, even though you don’t have to write very much. Dave needs to re-invent the world according to Trott every seven days, In Bullmore’s.

Agency 40

Agency Finance Media 40

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

DECEMBER 9, 2016

We like a good thirty seconds here (well time is short and we have to get on). Here’s one from Apple, ‘Romeo and Juliet,’ in its ‘Practically Magic’ iPhone 7 series. Home produced it seems. First up it’s “they look a bit young don’t they?

Advertising 40

Advertising 40

More About Advertising

DECEMBER 9, 2016

Here’s a pleasingly bonkers ad for Australian online win retailer Vinomofo, from Saatchi & Saatchi Australia. Apparently earlier this year Vinomofo secured A$25m in venture capital investment and decided to spend $A4.5m of it on this. Our hero decides to chuck it all in and go and live in the woods Bear Grylls style, but.

Retail 40

Retail Agency Advertising 40

More About Advertising

DECEMBER 9, 2016

Sometimes an individual can make a huge difference to an agency, lifting it to undreamed of heights. When Peter Mead and Adrian Vickers (both suits) set up their agency, in the late 1970s I think, nobody expected it to take the ad world by storm. Then creative David Abbott joined and it did, rapidly becoming.

Agency 40

Agency Ad Tech Finance Media 40

More About Advertising

DECEMBER 6, 2016

2016 hasn’t been kind to advertising either. It took us quite a while to find three pieces that both of us really liked and agreed on. Best ads of 2016 Kenzo World by Spike Jonze BMW films – The Escape Channel 4 – We are the Superhumans Ana and Hermeti Balarin are ECDs of Mother.

Advertising 40

Advertising Agency 40

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

DECEMBER 6, 2016

Business Insider has published its annual list of the top earners in advertising and, strange but true, hardly any (maybe none) are actually involved in advertising at all. Now they’re all from quoted companies admittedly so you’d expect the top honchos to figure on the list and, indeed, they do. Top of the pops is.

Advertising 40

Advertising Finance Media Agency 40

More About Advertising

DECEMBER 6, 2016

It’s still only the first week of December but YouTube has published its list of Christmas winners – in the UK and around the world. The list is based on paid views (not sure it should be), organic views and how much of a video people watched. So, presumably, long jobs score highly even if.

Agency 40

Agency Advertising 40

More About Advertising

DECEMBER 6, 2016

One’s suspicions are always aroused when massive corporations go all warm and cuddly, especially at Christmas. Apple’s had a go, now it’s ancient rival Microsoft’s turn. This is certainly ambitious, featuring various ‘ordinary’ people caught up in a turbulent 2016 (American-centric admittedly), spreading harmony through Microsoft’s new Surface computer.

Agency 40

Agency Advertising 40

More About Advertising

DECEMBER 5, 2016

General Mills remains one of the US’ bigger advertisers – spending over $700m – and it’s just given a leg up to independent agencies on completion of a wide-ranging review. Earlier it appointed MDC’s 72andSunny and Redscout to its bigger brands which include Cheerios and Yoplait. Now its added Joan, started earlier this year by.

Agency 40

Agency Advertising 40

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

DECEMBER 5, 2016

Coca-Cola is launching what it says is its biggest Christmas campaign (in the UK) anyway with this ad from Madrid’s Sra. Rushmore and a nationwide tour by those surreal monster Coke trucks, finishing in that home of extra Christmas cheese London’s Leicester Square. Coke has somehow made itself synonymous with Christmas, in adland legend anyway.

Agency 40

Agency Advertising 40

All About Advertising Law

DECEMBER 7, 2016

State attorneys general have become increasingly involved in consumer financial services investigations and enforcement, a trend that is expected to continue into the next presidential administration. Whether involving a single state attorney general or multiple attorneys general, investigations and litigation can lead to high costs, administrative burdens, distractions, and reputation damage.

Education 40

Education Advertising Agency Marketing 40