Sat.Oct 01, 2016 - Fri.Oct 07, 2016

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Accenture’s Joy Bhattacharya : the view from the world’s biggest digital agency

More About Advertising

Joy Bhattacharya is managing director of Accenture Interactive, the world’s biggest and fastest-growing digital agency. Among other things he is responsible for design and innovation practice Fjord’s general management and business growth and leads Accenture Interactive’s business in the UK.

Agency 107
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Digital Ad Shenanigans

Advertising to Baby Boomers

It’s been a bad week or so for online advertising foolishness and chicanery. No big surprise for yours truly. I’ve been yacking about all this nonsense for a decade. A post from 2006: The Brouhaha Over WOMM … When it all comes out in the wash, WOMM will be the best thing to happen to (silly retronym ahead) traditional advertising. Pretty soon, consumers won't believe anybody - even their best friends.

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5 tips for Performance Advertisers to #WinWithVideo

InMobi

Video consumption is rapidly shifting from 47 inches to 4.7 inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. But, how can performance advertisers make the most of the video phenomenon?

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Live from New York It’s the NAD Advertising Law Conference!

All About Advertising Law

With the end of summer and the start of school also comes the fall advertising law conference season, starting with the annual NAD conference. We wanted to share some highlights of the two-day event from last week. FTC Bureau Director Jessica Rich gave the keynote. While the FTC will not discuss pending cases, when discussing priorities, the Bureau Director is obviously aware of what is in the pipeline and where the staff is investigating and considering new cases, so we always give these remark

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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CHI gets real for Talk Talk with ‘This Stuff Matters’

More About Advertising

Carphone Warehouse’s Talk Talk ISP sits at the cheap and cheerful end of the spectrum although oftentimes the user experience hasn’t been all that cheerful. You suspect that all such networks are reconsidering how they market themselves They’re a (sometimes infuriating) fact of life now. So why not show them in an everyday context?

Marketing 100
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Zoomer Media/ZoomerU Presentation

Advertising to Baby Boomers

Last week I was in Toronto at ZoomerPlex , a city square of television and web production facilities, radio stations, the headquarters for a magazine and web site, offices, and site of a museum. David Cravit invited me to keynote the first (actually, rejuvenated) Zoomer U event: About Zoomer U Zoomer U is your information and idea resource for all things pertaining to the boomer market – news, trends, data, and creative ideas.

Media 64

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Ninth Circuit Isn’t Waiting for FDA Guidance on “Natural” Claims

All About Advertising Law

When courts decide to stay actions to await FDA guidance in an area, it’s only natural that our ears perk up. Which has been going on a lot, with cases such as Kane v. Chobani and Swearingen v. Santa Cruz Natural, Inc. Last week, however, the Ninth Circuit Court of Appeals, which had previously opted to wait for FDA guidance with respect to evaporated cane juice, decided there was no need to wait for FDA to provide further guidance on “natural” claims in Brazil vs.

Food 40
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BBH scoops Pernod Ricard’s global Absolut account

More About Advertising

You can’t keep a really good agency down and BBH, which has taken a hit from Diageo by losing Johnnie Walker and Gordon’s to Anomaly, has bounced back with the global win of Pernod Ricard’s Absolut vodka. Absolut is said to the world’s fifth-biggest spirits brand. Unusually for such an appointment following a pitch BBH.

Agency 87
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Best ads of 2016: B&S for Pearl and Dean, FCB for Barnardo’s and BETC for Addict Aide excel in September

More About Advertising

There was an outbreak of good ads in September and here are three; all very different but examples of the agency being set a challenging task and coming up with a highly creative answer. First up is Brothers and Sisters for cinema advertising firm Pearl & Dean, an attempt to recapture the magic of ye.

Agency 84
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‘Fake sheikh’ Mahmood verdict could herald another legal nightmare for Murdoch’s British newspapers

More About Advertising

More trouble ahead for Rupert Murdoch’s British newspaper empire. Here’s what the FT reported about the trial of one of its former star performers: A string of criminal convictions based on undercover investigations by the journalist Mazher Mahmood could be subject to fresh legal appeals after the former News of the World reporter was found.

Finance 76
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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FCB Inferno makes global debut for BMW

More About Advertising

FCB Inferno seems to have got it feet well and truly under the BMW table after winning its UK business from long-serving WCRS a couple of years ago. This is its first global campaign for the German carmaker, to be adapted by other BMW agencies worldwide. For years BMW banged on about ‘Joy’ in its.

Agency 74
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Mother New York unveils a real diamond of a campaign

More About Advertising

Is any one producing better work at the moment than Mother? There are two Mothers to note, of course, and this new campaign – ‘Real is Rare’ for the Diamond Producers Association – emanates from New York. Mother found that young people in the US were reluctant to commit, dubious about marriage and suspicious of.

Agency 65
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More stress for Publicis Groupe as Miller Coors and Mars review media at Zenith

More About Advertising

Miller Coors, shortly to be separated from SAB Miller if the SAB/AB InBev merger goes through (you’d never know they were brewers would you – some would say they don’t make beer of course) is reviewing its global media. It uses Interpublic’s Initiative in the US, WPP’s MEC in its home territory of Canada and.

Media 64
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Tom Denford and David Indo from ID Comms: how to run a brilliant media pitch

More About Advertising

On this week’s #MediaSnack Tom and David reflect on ID Comms’ experiences in recent media pitches. They highlight the significant increase in the quality of media agency performances and the impressive level of commitment from participating agencies. The result is that advertisers found it very hard to make a final decision in most cases, the.

Media 61
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Droga5 behind the wheel (mostly) as Google drives into the phone market with Pixel

More About Advertising

Google is entering the smartphone wars with its new Pixel Phone (or is that phone?). Google actually had a crack at this notoriously tough market when it bought Motorola a few years back. That didn’t work although Google got its mitts on Motorola’s patents, which, presumably, played a role in the development of this new.

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Does the iPhone 7 need more than TBWA’s beautifully-crafted balloons?

More About Advertising

You never get fired for balloons in ads, that’s for sure, and TBWAMedia Arts Lab has rounded up more than a few for the latest instalment of its ‘Practically Magic’ campaign for Apple. This time plugging ‘expressive messaging’ on the iPhone 7 which means you can send balloons to people. Beautifully done (nice views of.

Agency 60
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Will WPP’s Proctor re-emerge to lead the fightback against media agency investigators?

More About Advertising

Who’d be the boss of big media agency now? Pesky clients are getting peskier, in the US especially, investigating their own media deals in the light of the Association of National Advertisers’ findings (if findings they be, hard to tell as no-one was on the record) that media buying is anything but transparent. Ebiquity and.

Agency 58
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NCTL and FCB Inferno inject a little common sense into education debate

More About Advertising

FCB Inferno’s ‘Your Future Their Future’ for the The National College for Teaching & Leadership (NCTL), part of of the Education Department, is one of the better public service campaigns of the last few years. Designed to recruit more and better teachers. Here’s the latest instalment, “Making Futures.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Is Dave Lewis’ new Tesco primed for action through key Christmas period?

More About Advertising

So has “Drastic Dave” Lewis cracked it at Tesco? When he replaced Phil Clarke as CEO just over two years ago the once mighty supermarket chain was heading rapidly for the rocks, faced with sharply dropping sales at its larger stores and an expensive debacle in the US with Fresh and Easy. Like all incoming.

Finance 56
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Volvo’s new V90 takes to Scandi-style Highlands and Islands for Cross Country launch

More About Advertising

Volvo is launching a Cross Country version of its new V90 estate, aimed at people who want to traverse the odd field but don’t want to drive a tank around town. Very nice it looks too in this Scandiwegian-style launch campaign. From Omnicon-owned Redwood, which now describes itself as a content marketing agency, and Scotland’s.

Agency 56
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Costa barristas take centre stage in new 101 campaign ‘Never a Dull Cup’

More About Advertising

Whitbread-owned Costa has done a lot of marketing in its time as it takes over the world with its bucket-sized cappuccinos. But it’s hard to recall any memorable advertising. This new campaign from 101, ‘Never a Dull Cup,’ starring comedy actor Javone Prince as a crazed life coach amid Costa barristas, is certainly memorable. Directed.

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Aniston discovers delights of economy for Emirates

More About Advertising

Shares in Aniston are rising as Jennifer’s ex Brad Pitt finds her replacement Angelina Jolie even more of a handful than he anticipated. So her return for Emirates in a new TV campaign is timely indeed. And here’s Jennifer doing nice as only she can; this time exploring the hitherto unknown delights of economy (unknown.

Agency 53
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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George Parker: concluding McVitie’s’ Caribbean quest

More About Advertising

George Parker concludes his tale of the world’s most expensive commercials shoot (parts one and two here and here). Our heroes find their plane at the bottom of a Caribbean bay while the agency producer frets in London and McVitie’s wonders if it’s ever going to see its increasingly expensive and elusive ad. After my.

Agency 53
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Mother hires Ogilvy’s Falusi for New York, lights up the screen for IKEA

More About Advertising

Mother New York has hired Ogilvy New York CCO Corinna Falusi as CCO and partner. Paul Malmstrom, founding partner and CCO at Mother New York, is moving up to creative chairman. Falusi (left), who became New York CCO at Ogilvy in January 2015, previously worked at the more Mother-like StrawberryFrog in Amsterdam and New York.

Agency 53
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101’s autumn for Dunelm combines brevity and ambition

More About Advertising

Winter draws on (as they used to say) and agency 101 is trying to make newish client Dunelm part of the experience. Unlike the rest of us they’re probably hoping the weather cools down a bit. Undeterred, client and agency are inviting us to ‘Get Comfy’ with a diverting online campaign of short films.

Agency 53
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UK’s Captive Media enters US Presidential lists with ‘Wee The People’

More About Advertising

Captive Media, which instals games and other interactive promotions in urinals, has gone global with a game based on the US Presidential Election – ‘Wee The People.” Gentlemen (Captive haven’t perfected a ladies’ version yet) are invited to aim left or right to express their disapproval of Trump or Clinton (some other candidates, including Vladimir.

Media 94
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.