Sat.Aug 05, 2017 - Fri.Aug 11, 2017

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Glen Campbell: the voice of a generation – and Coca-Cola

More About Advertising

Did anyone have a better voice for commercials than Glen Campbell? Campbell, who’s died from Alzheimer’s, made this for Coca-Cola Japan in 1975. Lots of big stars made commercials for Japan – for cigarettes and booze mainly – back in the day on the guarantee they wouldn’t be shown anywhere else. But that was before.

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Mobile Usage — And Mobile Video Advertising — in North America is Growing [2017 Report]

InMobi

According to a recent North American Insights report by InMobi, mobile device usage has exploded over the past few years. Consumers are using their smartphones, tablets, smart watches and other on-the-go devices for everything from shopping to watching media and connecting with family and friends. And as a result, many mobile advertisers have pivoted to mobile-first advertising formats.

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Epica Is An Award Show With A Marked Point of Difference

AdPulp

Too many award shows are back-slapping affairs where hungover creative directors drop a bean in a cup when they see a campaign they like. There’s a much higher standard for the industry’s output—the intended audience for the work. Did they bite or did they ignore? That’s the ultimate test of any ad campaign. Having said […]. The post Epica Is An Award Show With A Marked Point of Difference appeared first on AdPulp.

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Lather, Rinse, Repeat, FTC Continues To Pursue Entities Engaged in Credit Card Laundering

All About Advertising Law

“Credit card laundering” or “factoring” refers to the practice of processing credit card transactions for one company through the merchant processing account of another company. In recent years, the FTC has sued several companies for engaging in this practice or assisting allegedly fraudulent merchants to launder card payments through multiple processing accounts.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Are all today’s ’48-s**t’ posters really rubbish?

More About Advertising

Paul Burke recently wrote a piece in Campaign called the rise of the 48-s**t poster (he doesn’t like the new ones much) which has caused something of a stir in outdoor circles. Posters certainly ain’t wot they used to be although you can debate whether this means they’re all rubbish (good headline though). Here’s a.

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Can You Retarget on the Mobile Device?

InMobi

Updated June 28, 2019. Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Interested in setting up a mobile remarketing campaign using the world's first in-app programmatic buying platform that guarantees ROI and complete transparency?

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Summer of Sequels: The FTC Joins the FCC in Releasing Consumer Complaints Regarding Purported Robocalls and Do Not Call Violations

All About Advertising Law

Summer 2017 has seen and will see some well-publicized releases of sequels, remakes, and reboots: Ridley Scott’s Alien Covenant ; Johnny Depp back in his starring role as Captain Jack Sparrow in the Pirates of the Caribbean franchise; Stephen King’s It ; and the latest installments in The Mummy , Transformers , and Spider Man series, to name a few.

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ANA production report increases financial pressure on holding company agencies

More About Advertising

The US Association of National Advertisers has been looking into production costs and practices – just as it has been with media – and, to no-one’s great surprise, has found that big holding company-owned agencies rig the system to their own advantage. This is the conclusion of 12 “experts” commissioned by the ANA anyway.

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TrulyMadly Chooses InMobi As Their Ad Monetization Partner

InMobi

Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats including native, interstitial and video. It enables advertisers to reach users using InMobi’s platform capabilities such as location-based targeting and engage them through formats such as video.

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Big Chicken Small Movie

AdPulp

The citizens of Marietta, GA take fried chicken seriously. In 1963, Georgia Tech architectural student Hubert Puckett designed the town’s BIg Chicken landmark for what was then called Johnny Reb’s Chick, Chuck and Shake. According to the Atlanta Constitution Journal, KFC considered tearing down the bird structure in 1993 after high winds damaged it, but […].

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Saatchi revamps B2B operation as Saatchi pro, wins Vaillant

More About Advertising

Saatchi & Saatchi London is relaunching its business to business agency Saatchi Masius as Saatchi & Saatchi pro at the same time as winning the Vaillant Group boilers business from McCann Enterprise. It has also hired David Curzon from 360i as its new ECD and Beth Freedman, who has worked at a number of Publicis.

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P&G enters race debate in US with BBDO master class

More About Advertising

There’s no company more synonymous with “white” than Procter & Gamble, for entirely understandable laundry-related reasons. But P&G is now taking another turn on the slippery ‘advertising for good’ slopes with a new campaign – ‘My black is beautiful’ – tackling prejudice in the US. Including the fear of mothers that their kids might not.

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Now Accenture buys California’s Wire Stone as it assembles giant global creative department

More About Advertising

Accenture Interactive has bought California based Wire Stone, a design and marketing agency employing 200 people in ten offices with clients including Microsoft, HP and Motorola. Accenture Interactive’s Glen Hartman says: “Great experiences begin with great stories. Wire Stone’s proven ability to tell engaging stories by blending creativity and technology, together with Accenture’s scale and.

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MDC beats industry rivals for growth – and that elusive profit is finally in sight

More About Advertising

Long-suffering MDC Partners significantly outpaced its holding company rivals in the second-quarter of 2017 with revenue up 15.9 per cent to $390m million, beating industry estimates by $21.85m. Organic revenue growth was an eye-popping 11.7 per cent and net new business totalled $26 million of extra revenue. MDC owns agencies including Anomaly, KBS, Crispin Porter.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Accenture’s OneDotCom transformation for Pearson shows the challenge other digital players face

More About Advertising

Much chatter in adland about the rise of the consultants – notably Accenture and Deloitte – with some (the holding companies) fearful of their inroads and others (smaller agencies and individuals) keen to see new buyers/employers. But what exactly do they do that makes them so formidable? Accenture Interactive (which now owns Karmarama and Australia’s.

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Chocotravel’s nearly naked cabin crew take flight

More About Advertising

Kazakhstan travel outfit Chocotravel has caused a predictable – and, no doubt, intentional – stir by featuring nearly naked flight attendants in a new campaign. Didn’t Tony Blair once advise Kazakhstan? Somebody, somewhere has probably written a thesis on the enduring fascination of stripped down cabin crew. Anyway the point here is to show that.

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Lesser quits GroupM to head new AT&T digital media giant

More About Advertising

The world’s biggest advertisers are trying to take back control of their digital and programmatic ad spend and, in what may be the most significant move to date, US telecoms giant AT&T has lured WPP’s GroupM North America CEO Brian Lesser (below) to be CEO of a new advertising and analytics business. AT&T, which spends.

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Now WPP’s GroupM axes MEC/Maxus regional management

More About Advertising

GroupM’s new media agency ‘Newco,’ a combo of MEC and Maxus (do you get the impression this has been organised slightly hastily?) is scrapping a whole layer of regional management with individual offices across the world reporting to New York, London and agencies in Canada, Germany and Italy.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Droga5 takes risky route in Secret Escapes debut

More About Advertising

Droga5 in London is belatedly making a name for itself, winning some business and producing noteworthy work. Here’s its debut for travel firm Secret Escapes, which has floundered somewhat on the box since dispensing with its long-serving yummy ambassador. Theme is ‘I shouldn’t even be here.’ First up, you wonder what these fruitcakes are on.

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European trade bodies unite to try to bring some order to online ad viewability

More About Advertising

The vexed question of who, if anyone, sees online ads has maybe moved on a bit. The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), has.

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Nike hopes the fates smile on record-breaking Mo Farah

More About Advertising

Mo Farah seems to be carrying the flag for the British in his own in the underwhelming (and wet) IAAF London World Championships as he sets out on Saturday to add the 5000 metres gold to his 10000 success. This would be Farah’s 11th consecutive gold medal. So Nike and Wieden+Kennedy London are celebrating one.

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101 wins Subaru’s UK business

More About Advertising

Subaru UK has appointed 101 as its lead creative agency following a competitive pitch. The company, which claims to be the global leader in all-wheel drive vehicles, is planning a number of UK launches. It last worked with Manchester agency BJL. Group marketing director Chris Hawken says: “This is an exciting time for Subaru in.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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VW tells it like it isn’t for US Tiguan relaunch

More About Advertising

Marketing Volkswagens in the US can’t be the easiest of tasks at the moment, with various legislators chasing down the company over its emissions wrongdoing. But the Wolfsburg giant still seems too be selling cars by the truckload across the world. Next off the line is a rather overdue revamp for the hitherto uninspiring Tiguan.

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Tom Denford and David Indo from ID Comms: why are technology pitches so bad?

More About Advertising

On this week’s #MediaSnack Tom and David vent a little about the consistently underwhelming experience of seeing companies – both technology and agency – try and pitch technology solutions to marketers. As technology is an increasingly important part of the marketing scene, Tom and David are seeing increasing numbers of tech pitches. Sadly, all too.

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Icaro Doria takes top creative post at Havas’ Arnold

More About Advertising

Doubts have been expressed about the future of Havas-owned Arnold Worldwide following the departure of CEO Andrew Benett and Havas’ move to a more integrated structure built around so-called “villages” (including here) but the agency seems keen to invest, hiring former DDB, Wieden+Kennedy and Goodby Silverstein alumnus Icaro Doria (below) as its new CCO.

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Sword & Stone’s Flo Sayers: why are the new UK music charts ignoring their audience?

More About Advertising

I remember the summer after my GCSEs very vividly. It was the longest summer holiday I’d ever had, I was free of revision and exams and teachers, and Rihanna’s ‘Umbrella’ dominated the top of the UK charts for a record-breaking ten consecutive weeks. And it rained, rained, rained, non-stop. The irony was not lost on.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Cut-price PHD wins back Sainsbury’s media – official

More About Advertising

Sainsbury’s has confirmed what everyone knew: viz, that it’s keeping its media account at Omnicom’s PHD which is also set to pick up Argos (which Sainsbury’s now owns) from WPP’s Mindshare. Small earthquake in the supermarket, not many dead then? Not quite because PHD challenged the outcome of a closed review, which pitched incumbent PHD.

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?Back to School Advertising: Important Mobile Video Trends for Retailers

InMobi

Back-to-school time is just around the corner, which means that brands and retailers need to start ramping up their advertising to parents. It is a period when a typical family will spend hundreds of dollars on goods and companies are given a huge opportunity to increase sales. The scope of the back-to-school market Shoppers are opening up their wallets and spending big on back-to-school necessities in 2017.

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McCann Tel-Aviv duo craft vibrating Valentine’s for Durex

More About Advertising

Did you know that Durex makes a Vibrating C**k Ring? OK, you have a collection at home (not in the office, that’s not allowed). What about the Jewish name for Valentine’s Day? It’s Tu B’Av. So to add to the fun Ronen Kornberg and Niv Herzberg from McCann Tel-Aviv designed what they’re calling the first.

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Go-go DSP Taptica buys rival Tremor Video for $50m

More About Advertising

Israel-based Taptica, which seems to be establishing itself as one of the most formidable mobile advertising platforms – and thus a rival to media agencies – is buying Tremor Video, another DSP specialising in video optimisation and attribution, for $50m. Taptica, which has offices in San Francisco, New York, Beijing, Seoul, Tokyo and London and.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.