Fuel Lines

APRIL 12, 2017

Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because it was such a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.

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More About Advertising

APRIL 12, 2017

Chris Daplyn is UK managing director of Wunderman, the world’s biggest agency-owned digital agency. Prior to Wunderman he worked at Lida where he was group account director for the Mini UK account, where the agency relaunched the iconic vehicles, under the BMW Mini name via an award-winning direct ad campaign. Over the past 13 years.

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Gods of Advertising

APRIL 12, 2017

Pepsi. United. Spicer. Look at your feeds. Your friend’s and your family’s. Hell, look at mine. These three fails have dominated EVERYTHING the past few days, one following the other, aftershocks in a pop culture earthquake. I don’t even have to provide a summary. We’ve all seen the videos. Shared them on Facebook, Twitter, Instagram and Snapchat. If you turn on the news that’s all they are talking about.

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InMobi

APRIL 13, 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Primetime Sports on Primary Screens”, an event organized by WPP Stream Indonesia. WPP, Stream Indonesia, is one of the world's leading technology conferences that brings together 200 leaders to discuss and debate what sets Indonesia a

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Fuel Lines

APRIL 11, 2017

Every ad agency presentation needs to focus on capturing and keeping your audience’s ATTENTION. Keeping your audience’s attention is the rule that matters most. If you want to reach your audience, you must have something significant to say and be passionate. Genuine passion will attract attention and attention will lead to action. A lot of agency presentations are nothing but recycled insights, predictable services, using the same agency speak, nothing note worthy or memorable.

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More About Advertising

APRIL 12, 2017

Marketing becomes ever more ingenious – for good or ill – and now Stimorol and agency Ogilvy Paris have designed limited edition packs displaying messages for every occasion, including seduction. But how many alternatives do you need to carry with you? Depends how exciting your life is I guess. And what if the recipient doesn’t.

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AdPulp

APRIL 13, 2017

I used to go fishing on fishing trips to Minnesota with my grandfather. It was a big deal to go away for a week, stay in the camper, and catch a mess of Walleye. I’ll also never forget looking deep down into the clean, clear blue lakes of the region. Given my upbringing and current […]. The post Want A Participation Trophy? Fish For It. appeared first on AdPulp.

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More About Advertising

APRIL 12, 2017

John Salmon, one of the great British creative directors at a time when British advertising led the world, has died aged 85. Salmon was creative director of Collett Dickenson Pearce, following in the footsteps of the legendary Colin Millward. Salmon, alongside boss Frank Lowe, helped to transform CDP from a press agency to, briefly, the.

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More About Advertising

APRIL 11, 2017

A couple of years ago, I did a review of Michael Farmer’s wonderful book… Madison Avenue Manslaughter. At the end of the review I summed it up with this… On a final, final note, apart from Madison Avenue Manslaughter being required reading for all agency management. I would put a gun to the heads of.

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More About Advertising

APRIL 11, 2017

In Dave Eggers’ The Circle,’ the near future sees the merger of all the leading tech companies into one giant – dominating every aspect of life. There is no escape. Imagine a scenario where Google buys Facebook, or vice versa, or where Amazon takes over Microsoft. Of course, this process has already started – Google.

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Advertising

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APRIL 11, 2017

It’s always diverting to view ourselves as others see us and Virgin Atlantic is running a campaign from Figliulo & Partners in the US extolling the benefits for tourists of the post-Brexit drop in the pound. Suddenly massively expensive London isn’t so any more: if you’re after fish and chips, pints of beer or bejewelled.

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More About Advertising

APRIL 13, 2017

Communications group MSQ Partners and its ad agency The Gate (best known for Dave Trott’s tenure) has had its ups and downs, as have most such companies, but seems to be motoring now and has completed its new management line-up at The Gate with Leo Burnett’s former head of innovation and global planning director Kit.

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APRIL 11, 2017

Unilever is busily reorganising itself to see off bidder-in-the-wings Kraft Heinz – exiting spreads (once the major part of its business), upping the dividend and slashing marketing (it seems). One way to make your self unpalatable to a predator is to go out and buy something big which means, among other things, that your borrowings.

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More About Advertising

APRIL 10, 2017

Everybody likes horses don’t they – until one of them gives you a nip or treads on your foot. So Lloyds, which is well and truly in the doghouse at the moment as details emerge of the cover-up of a repellent scandal at acquisition HBOS which resulted in 47 years of prison sentences, may be.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdPulp

APRIL 12, 2017

What happens to creative professionals who rise too far up the agency ranks too fast? Word is they may lose touch with their craft. Veteran copywriter Ernie Schenck weighs in: …far above the creative tree line, there’s nowhere to hide. And until that moment, there has always been somewhere to hide. But that’s not the […]. The post Achieve Amazing Things Without Flying Too High appeared first on AdPulp.

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AdPulp

APRIL 12, 2017

TDAmeritrade is in the business of pedalling stocks. Scratch that. TDAmeritrade is in the armchair psychology business. These ads are painful to watch. The strategy is off base, the casting and acting are crap, and the dialogue is artificial and forced. Are investors in the market so lost today that they need a broker to […]. The post Money Management Hypnosis appeared first on AdPulp.

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All About Advertising Law

APRIL 14, 2017

Business lending, negative option programs, and enterprise risk management are at the forefront of the April 13 edition of Venable’s Consumer Financial Services Digest. In this issue, we discuss CFPB Director Cordray’s recent appearance before Congress where he noted that the CFPB has started engaging in supervisory activity regarding small business lending.

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All About Advertising Law

APRIL 13, 2017

The coming of spring has been accompanied by good news for two food marketers—ConAgra and Bumble Bee Foods—in their respective court fights in California. In the Northern District of California, a federal judge dismissed a putative class action against ConAgra alleging that the marketer’s Crunch N’ Munch product violated California’s unfair competition law since it contains partially hydrogenated oil (PHO), a food additive high in trans-fat.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

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APRIL 13, 2017

Hermit crabs, it seems, are the only creatures that move house more than humans. So new Zoopla agency 101, David Attenborough’s director of photographer Doug Allan and agency ECD/ director Augusto Sola trecked to Costa Rica to demonstrate the tribulations of moving. As you do. Zoopla CMO Gareth Helm says: “This is an exciting moment.

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APRIL 12, 2017

Oh dear, it looks as though Chobani (a yogurt) and agency Wieden+Kennedy in the US have succumbed to “brands making the world a better place” in a new campaign ‘Believe in Food.’ Well don’t we all, when we’re hungry. It’s an update on Coke’s famous ‘Hilltop’ anthem ad, using a fine old tune.

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APRIL 11, 2017

Bikes to cars retailer Halfords has appointed Karmarama, now part of Accenture Interactive, as its new creative agency. The business, formerly with Mother, moved to Karmarama after a pitch against FCB Inferno, Iris and J. Walter Thompson. Karmarama has become a much more formidable competitor since Nik Studzinski moved in as creative boss from Droga5.

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More About Advertising

APRIL 10, 2017

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent. The obstacles of standardized measurement and methodologies are so widespread in our industry that in December of 2016, the IAB.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

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APRIL 12, 2017

Celebrity couple and reality stars the Trumps (White House version) have chalked up another win hard on the heels of Donald unloading cruise missiles on a Syrian airbase (having warned the Russians beforehand). Now First Lady Melania has wrung an apology and damages from the Daily Mail for “republishing allegations” that her previous work as.

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