More About Advertising
AUGUST 26, 2020
No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is becoming more and more demanding by the day, with no brand able to rest on its laurels regardless of how big or popular it might be.
AdPulp
AUGUST 27, 2020
Diminish a once-powerful industry and lose all respect inside and outside the agency. What is influencer marketing? What is programmatic? What is artificial intelligence? There is a virulent strain of stupid on the loose in the business world today. The disease leads those infected to strip the soul of creativity from the marketing communications industry. […].
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Gods of Advertising
AUGUST 24, 2020
My Laptop, a Monster Zero and Thou! Nothing suits me more than writing a good manifesto! I know I am not alone. Most copywriters get off on writing manifestos. At least they’d better. Writing such documents is at the heart of what we do, and can do, for our clients. Most of you know what I’m talking about. For those unawares, a manifesto (aka mantra or anthem) is the bringing to life in words the highest and most noble aspirations of its subject.
illumin
AUGUST 26, 2020
Advertisers may see digital out-of-home (DOOH) advertising as reserved for booming metropolitans and utopian societies. While we haven’t achieved Blade Runner status yet, DOOH will eclipse traditional OOH media in just a few years. OOH media is one of the oldest and easiest to recognize forms of advertising. It uses traditional tactics such as billboards, […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
AUGUST 26, 2020
“Mask Mayhem” says Mail Online this morning, blaming UK PM Boris Johnson fairly and squarely for the about-turn on advice to schools about pupils wearing face masks. Even worse for the Government it looks as though Scotland’s First Minister Nicola Sturgeon is making UK government policy (everything she does they copy, even when they say.
AdPulp
AUGUST 28, 2020
Seattle-based copywriter, author, and educator, Dan Goldgeier, and I recorded a pilot episode of Adpulp’s new podcast today. We’ve previously recorded and shared video segments. This is pure audio. We discuss four timely topics on this pilot episode: Hill Holliday’s newly stated commitment to diversity and inclusion The NBA is out on strike 300 Pizza […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
AUGUST 24, 2020
The FTC recently released its staff perspective paper on video game loot boxes. The report details discussions from the FTC’s loot box workshop that took place in August last year, summarizing key points and takeaways. You can read our write up of the workshop here. The workshop, “Inside the Game,” brought video game industry representatives, researchers, and consumer advocates together to examine consumer protection issues related to loot boxes and related microtransactions in
More About Advertising
AUGUST 23, 2020
Kraft Heinz has appointed Publicis Groupe to handle its entire $700 million North American media business, which makes up about 85 per cent of global spend for the US-based food giant. Publicis Groupe beat Dentsu Aegis Network, led by Carat, in the final round of the pitch, which began back in March and has attracted.
AdPulp
AUGUST 24, 2020
Furloughs, layoffs, downsizing, early retirement, contract buyouts…the marketing communications industry is struggling to survive the pandemic, along with media companies, and client companies in retail, events, hospitality, travel, commercial real estate, et al. At the same time, there are lots of companies that are currently hiring. What follows is a list of ‘Jay oh Bees’ […].
Smarty Ads
AUGUST 28, 2020
What is programmatic advertising in 2020? Apparently it is a technology that is going to be in charge of ad spend generation that accounts for billions of dollars. If last year U.S marketers and advertisers spent over $60 billion on programmatic ads, by the end of next.
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Lemonads
AUGUST 26, 2020
Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem. In addition to keeping up with new technologies and all the pertinent compliance guidelines, all stakeholders in the affiliate world need to ensure that the conversion and leads generated come from legitimate users. When advertisers end up paying for fraudulent conversions, it creates an imbalance that affects publishers, networks, and technology providers alike.
More About Advertising
AUGUST 26, 2020
The Premier League is gearing up for a rapid restart (with or without Lionel Messi) but certainly with Leeds United, promoted from the Championship. Leeds were never exactly noted for their, um, Corinthian spirit and a couple of years ago manager Marcelo Bielsa was accused of spying on Frank Lampard’s Derby team ahead of an.
AdPulp
AUGUST 23, 2020
Someone moved the ad industry’s cheese. The various reactions from industry leaders have been slow and haphazard at best, but that’s starting to change. The World Federation of Advertisers has formed the Partnership for Responsible Addressable Media. “In the ancient story of the Tower of Babel, the city collapsed because its inhabitants lost the ability […].
Smarty Ads
AUGUST 27, 2020
This year Apple has already banned third-party cookies support for the Safari browser, this time the company announced a shutdown for (IDFA) - advertising identifier for IOS smartphones. Even though the (IDFA) function wasn’t completely removed, starting from September users will decide whether to opt-in for themselves. Without.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Single Grain
AUGUST 27, 2020
If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. First, there are the national concerns. Although medical use is legal in 33 American states and recreational use is legal in 11 states , cannabis is still federally illegal, which creates several issues for cannabis brands: For example, banks t
More About Advertising
AUGUST 25, 2020
The US has been a tough market for Publicis Groupe over the last couple of years, but things are looking up as the French communications giant adds Reckitt Benckiser’s US hygiene, health and vitamins business to a string of wins. OK, so most of it is retained work, but they’ve added some data and analytics.
AdPulp
AUGUST 25, 2020
I asked Darby to turn off her Slack notifications earlier this summer. The constant pinging from her office was driving me slightly mad. As with any new tech, it’s how you choose to use it. Thankfully, Slack has many customization settings and a bevy of How-To videos to dive into for new users. Slack also […]. The post Shine On You Crazy Diamonds appeared first on Adpulp.
Smarty Ads
AUGUST 25, 2020
Long gone are the days when display ads dominated the digital advertising industry. New formats emerged and advanced throughout recent decades while others remained to be short-lived. One advertising medium grew particularly fast and eventually developed into a self-sufficient system now called mobile marketing. Now, this medium supports a variety.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Single Grain
AUGUST 25, 2020
Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. 480% more clicks. 270% more leads. As a result, your ROI will be higher. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting.
More About Advertising
AUGUST 24, 2020
Three Covid-19 adland accelerants and vaccines for future relevancy – because business as usual is not good enough. Covid-19 is exactly what adland needs. Adland is an industry that should constantly strive for business unusual, flexing to contribute to culture, corporate and individual needs. With people’s needs accelerating beyond the norm, aligning brands with future.
AdPulp
AUGUST 22, 2020
It is Back to School season. Due to the pandemic, the annual tradition is now fraught with concern for everyone’s safety and well being. Consequently, educators around the nation are busy mapping out safe ways for students to return to schools, classrooms, and dorms while social distancing. Thankfully, some helpful materials are being made available […].
Lemonads
AUGUST 23, 2020
What is a content marketing strategy and how is it driving awareness ? For sure, it’s so much more than what you think! In our “content marketing strategy” article, you’ll find the keys to unlock your struggles with tips and hints! It’s not only about promoting updates to targeted audiences or generating leads, but it’s so much more and, most important, it’s how you do it !
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
AUGUST 28, 2020
In this year’s U.S. Presidential election, the candidate who wins enough of the key battleground states will win the election. In 2016, those key swing states with Wisconsin, Michigan, Pennsylvania and Florida. And in 2020, those four states, along with Arizona, are widely seen as some of the pivotal swing states that will determine the fate of the election.
More About Advertising
AUGUST 26, 2020
Nothing says the 1980s quite like Madonna (now 62) and here’s famed US director Joe Pytka for Pepsi in 1989, featuring the ever-controversial songstress in reflective mode. Caused quite a stir at the time it seems ‘cos of all the little girls, for whom Madona was not quite the right role model some thought. Complete.
More About Advertising
AUGUST 25, 2020
Craft is something we often don’t really notice but get it wrong (ie: remove the craft) and the results can be disastrous. Ever think about the frame that surrounds the Mona Lisa? Right now, can you picture that frame in detail? I’m guessing the answer to that question is ‘no.’ And that’s how it should.
More About Advertising
AUGUST 24, 2020
WPP CEO Mark Read has been telling CNBC that “the worst is behind us” as WPP and its peers grapple with pandemic-induced cutbacks in client spend and (largely) empty offices. The timing is somewhat unusual as WPP reports its first half numbers on August 27 and, usually, CEOs stay silent in such periods (although we.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
AUGUST 24, 2020
Tennis star Roger Federer has been spending his time profitably in Italy it seems. A couple of weeks ago he popped up for Barilla pasta to play tennis across the rooftops with two young Italian girls, now he’s making two more elderly parties’ day with a new ad for a hybrid Mercedes SUV. From Publicis.
More About Advertising
AUGUST 24, 2020
UK mobile network EE seems to be taking this ‘network envy’ thing seriously – we didn’t much like Kevin Bacon’s launch effort from Saatchi & Saatchi but here’s another, this time from Wunderman Thompson featuring “spoken word artist’ (aka poet) Hussain Manawer. Hussain explains what a pivotal role EE plays in his life, with the.
More About Advertising
AUGUST 28, 2020
WPP’s UK agencies took a powder according to the holding company’s recent half time 2020 numbers, down 23.5% in April, May and June. Whether or not this is a structural problem or just an echo of the tumbling UK economy in Covid-19 we’ll have to see. J. Walter Thompson is now part of Wunderman Thompson.
More About Advertising
AUGUST 27, 2020
WPP had a pretty gruesome April, May and June with Q2 like-for-like sales (its version of organic growth) falling 23% in the UK, 25% in India, 3.1% in China (now seemingly slowly recovering from coronavirus) and 9.6% in its key US market. For the half year to June however the number is 11.5%, better than.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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