“Come forth into the light things, let nature be your teacher.” –William Wordsworth
Coleman Japan is working to “Light Up” the great outdoors with its iconic lanterns. With this new brand movie from Geometry Global Japan, the brand aims to foster meaningful connections between people, through camping.
It’s a bold and meaningful quest that Coleman is on. Sheltered people may ask, “Why go outside at all and miss out on the comforts of home?” Harvard Medical School has answers:
Sunlight hitting the skin begins a process that leads to the creation and activation of vitamin D. Studies suggest that this vitamin helps fight certain conditions, from osteoporosis and cancer to depression and heart attacks. In addition, light tends to elevate people’s mood, and there’s usually more light available outside than in.
Camping is a go outside and stay outside activity. To enjoy the experience to its fullest, you need bug spray, a tarp, a flask, and it helps to have a lantern.
“Coleman’s history is said to be the history of gasoline lanterns,” said Ichiro Ota, CEO of Geometry Japan. “We’d like to re-introduce how the brand has evolved and what its symbolic lantern brings to people (today).”
Creative Credits
Agency: Geometry Global Japan
Executive Creative Director: Masato Mitsudera
Creative Director: Daisuke Suzuki
Art Director: Tsutomu Nakagawa, Mitsunori Yamazaki, Liu Dillon
Designer: Kazuma Fushimi, Katsuya Yamamoto, Hasegawa Natsumi, Yumiko Yamamoto
Copywriter: Joji Hirose
Account Director: Satoru Kubota
Account Executive: Ai Shimomura, Koki Yuyama
Production: TYO/MONSTER
Executive Producer: Takaharu Hatori
Producer: Yoshinao Tanaka
Production Manager: Keisuke Suzuki, Naoya Okayama, Hikari Kurokawa
Director: Dai Isomi (TYO/SPARK)
Assistant Director: Jyunichi Inoue (TYO/SPARK)
Director of Photography: Yusuke Ohki
Photographer: Yosuke Sano (un)
Assistant Photographer: Kaori Uemura (un)
Photo Producer: Ryo Shinohara (amana)
Stylist: Yusuke Date
Prop Stylist: Yuki Ishiyama
Hair & Makeup: Kazuyo Hatano
Casting Director: Hironobu Funabiki
Supervisor: Norihiko Uehara
