More About Advertising
AUGUST 13, 2018
Hey Girls UK is a social enterprise that tackles period poverty by donating a pack of sanitary pads to girls in need for every pack it sells and agency adam&eveDDB is on the case with a press campaign for its launch in Waitrose and Asda. Apparently one girl in ten in the UK can’t afford.
InMobi
AUGUST 16, 2018
DMEXCO is one of the biggest marketing events of the year, drawing crowds from across Europe and across the world to Cologne to learn, socialize and push the industry forward. We’re excited to be exhibiting this year! If you’re attending, we’d love to see you there! Go to go.inmobi.net/dmexco-2018 if you’re interested in scheduling a meeting with us.
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AdPulp
AUGUST 13, 2018
Agencies, like any business that make things and/or produces intellectual property, are protective of their turf. It’s natural to adopt a defensive posture, but is it healthy? Chris Wallrapp, president of Hill Holliday, wrote a powerful piece for Media Post’s Agency Daily, in which he calls upon agency workers to adopt new practices and better […].
Gods of Advertising
AUGUST 13, 2018
Some years ago, I had the pleasure of conversing with Alex Bogusky before he became a demi-God of Advertising. We were at a vendor-sponsored pool party in Cannes. Unlikely as it seems, both of us were not really digging the scene. He seemed to prefer a quiet discussion versus living it up in the shallow end. I was more torn on the issue but also more than happy to oblige him.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
AUGUST 14, 2018
Selling cars is more about selling gadgets and apps these days and Volkswagen has a new one, Car-net which helps you find the damn thing when you can’t remember where you parked it. Technology is turning us all into idiots: if the internet ever goes down we’re all up that well known creek without a.
InMobi
AUGUST 15, 2018
Is mobile ad mediation right for your app? For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. Close to half of all non-gaming apps and over 80 percent of mobile games leverage mobile advertising in order to increase revenue. But, just turning on advertising and then expecting lots of ad revenue to roll in is not always realistic.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdGlow
AUGUST 14, 2018
Summer is in full swing, and our social media feeds are inundated with travel photos of friends and families in far-flung destinations.
More About Advertising
AUGUST 17, 2018
Queen of soul Aretha Franklin (for once such an epithet is more than deserved) has died at 76. She appeared and sang in a few ads over the years including both Coke and Pepsi. Here’s less than thirty seconds of the voice for Pepsi (with a brief cameo) but you can hear why she’s irreplaceable.
InMobi
AUGUST 12, 2018
Last week, InMobi announced its exclusive and strategic monetisation partnership with Eros Now, a leading OTT player in India. Going beyond conventional mobile advertising, this partnership is a step in redefining content monetization through deep brand integrations and other ad formats for on-demand video platforms. In light of this recent development, we caught up with Navin Madhavan, Head of Strategic Partnerships at InMobi in India to understand more about the mobile OTT phenomenon.
AdPulp
AUGUST 14, 2018
“Come forth into the light things, let nature be your teacher.” –William Wordsworth Coleman Japan is working to “Light Up” the great outdoors with its iconic lanterns. With this new brand movie from Geometry Global Japan, the brand aims to foster meaningful connections between people, through camping. It’s a bold and meaningful quest that Coleman […].
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AdGlow
AUGUST 14, 2018
A digital-first generation, Millennials rely on social media to share content with their peers, promote the things they love and get closer to their favourite brands.
More About Advertising
AUGUST 14, 2018
Here’s a funny thing: the latest Halifax ad from adam&eveDDB appeared at the weekend and now it seems to have disappeared, from YouTube and anyone using it online. It is (or was) a Ghostbusters spin, plugging contactless debit cards, and rather better than the campaign’s previous outing featuring The Wizard of Oz. Although why it’s.
InMobi
AUGUST 14, 2018
The fact that mobile ad fraud is a growing concern among publishers and advertisers is nothing new. According to the latest figures from Adjust, mobile ad fraud almost doubled between 2017 and 2018, and some advertisers are set to lose as much as 80 percent of their ad budgets on mobile to fraud. There are many reasons why fraud is on the rise, not least of which that fraudsters continually work to develop new, evasive tactics.
AdPulp
AUGUST 11, 2018
The agency business is a fertile place for creative people. That’s the dream. For the dream to be a reality, the agencies where creative people work must be viable businesses. Once upon a time, agencies added 15% to their clients’ media buys and called it good, but those days are long gone. Today, it’s all […]. The post The Week In Advertising appeared first on Adpulp.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
AUGUST 17, 2018
“Don’t be confused. Be Confused.com” is the new message from the UK price comparison site, dispensing with the services of funny man James Corden after two years and a number of campaigns through Karmarama. Karmarama is still on the case, now with another dystopian world – ain’t modern life great? You can see what they’re.
More About Advertising
AUGUST 17, 2018
Much chatter in adland about pitches, the time, expense and futility of much of it. Met an agency boss the other day who fulminated about the role of intermediaries – what do they contribute? Their all-encompassing involvement doesn’t seem to lead to better work. Here’s how to do it, in a nod to #MeToo another.
More About Advertising
AUGUST 16, 2018
Audi’s a big account for BBH, one of the ones that made its creative reputation and still spending cheerily away after all these years. ‘Clowns’ was a big hit of 2017 and new one ‘Escape’ continues the good work, showing some energetic Far Eastern gangsters doing what they do best until one of them takes.
More About Advertising
AUGUST 17, 2018
The US Army may be by most estimates still the most powerful military force on earth – maybe ever – but it can’t seem to get rid of McCann however hard it tries. Maybe it should outsource the job to the US Navy Seals. Interpublic’s McCann, which has handled the $4bn account since 2005, was.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
AUGUST 16, 2018
Saatchi & Saatchi in the UK has been appointed to handle the global Betway account, one of the betting firms that seems to be taking over the world. The business moves from Above & Beyond, which produced some of the more acceptable work in this market.
More About Advertising
AUGUST 16, 2018
Big winners in adland spawn eager imitators and P&G’s ‘It’s a Tide Ad’ from Saatchi New York with actor David Harbour was the big winner at Cannes. Which doesn’t seem to have gone unnoticed at Leo Burnett which has signed up Dennis Quaid for Esurance. Reminding us every other second that he’s an actor in.
More About Advertising
AUGUST 15, 2018
This new ad from Isobel for Silver Cross new buggy brand Micralite achieved the ‘Turkey of the week’ soubriquet from one publication today, the writer observing that it looks like the kids are ascending to heaven. It does a bit but it seems a reasonable way of plugging a new product that’s lighter – with.
More About Advertising
AUGUST 16, 2018
Vilnius in Lithuania is the G-spot of Europe according to a new tourism campaign from some ingenious ad students – “nobody knows where it is, but when you find it – it’s amazing.” The video’s not so good. Caused a predictable hoo-ha (all part of the plan presumably), not least because Pope Francis is due.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
AUGUST 15, 2018
George Osborne’s reign as chancellor under David Cameron might be seen as an example of the laws of unintended consequences. His decision to allow people to draw down a significant lump of their painstakingly acquired pensions in 2015, far from a blow for freedom, seems to have turned into a pension scammer’s delight. As demonstrated.
More About Advertising
AUGUST 14, 2018
WPP is decisively cutting links with the Sir Martin Sorrell era by leaving its 27 Farm Street, Mayfair, London HQ and moving staff initially into Ogilvy and media agency Wavemaker’s new building on London’s Southbank, with its nice view of the River Thames. Farm Street (below) is a smallish mews house (by Mayfair standards) and.
More About Advertising
AUGUST 14, 2018
Life goes on at WPP even as it mulls the successor to Sir Martin Sorrell and key to its fortunes are its big agency networks, the foundation of the business. New markets are also crucial and WPP’s operations in China (some of which may be sold to digital giants Tencent and Alibaba) are substantial.
More About Advertising
AUGUST 13, 2018
Lucy Barrett is client director of industry marketing body Radiocentre. She is a former editor of Marketing and spent five years as European communications director of JWT. Radio is booming in the UK according to the latest figures from the Advertising Association. Here she chooses some examples of outstanding global creativity (click on the links.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
AUGUST 13, 2018
Nike is launching a new version of its Phantom football boots so agency Wieden+Kennedy has invented the phantom, a mysterious footballer who grows legs and other attributes as the occasion demands. He starts off as Philippe Coutinho before morphing into the usual Nike Football suspects, some better at this than others. Retired Italy star Andrea.
More About Advertising
AUGUST 13, 2018
WPP chairman Roberto Quarta and his chums on the board are keeping us interested in Sir Martin Sorrell’s successor as CEO of WPP. Latest name in the frame is IBM’s David Kenny (below), boss of its Watson and Cloud Platform p[erations who clearly knows his tech. Kenny was also a founder of digital agency Digitas.
More About Advertising
AUGUST 13, 2018
Ogilvy’s work for Unilever’s Dove over the years has given the brand a kind of good works halo but leaves the question: where does it go from here? A tie-up with Cartoon Network in a new series Steven Universe, exploring good old self-esteem for girls. The enemy seems to be not so good old social.
More About Advertising
AUGUST 13, 2018
At a time when many charity ads feel like an awards-grab by the agency involved, this film from Greenpeace and Mother clearly puts the cause right at the centre of the work. It’s also a great example of the impact of strong storytelling. Actress Emma Thompson narrates the tale of an orangutan named Rang-tan wreaking.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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