More About Advertising
MAY 13, 2016
Boots has announced what it rather grandly calls a “new communications direction,” to wit “addressing the health and wellbeing needs of the nation and demonstrating the many ways in which Boots UK can help.” Fair enough, Boots is a British institution although it’s now owned over there. Boots has gathered some stats such as there.
Gods of Advertising
MAY 12, 2016
LOS ANGELES, CA – APRIL 27: (L-R) Guest, internet influencers Brittenelle Fredericks, Sara Dinkin, and musician Garrett Borns of BORNS attend Discover Los Angeles’ “Get Lost” Pop-Up Concert at The Geffen Contemporary at MOCA on April 27, 2016 in West Hollywood, California. (Photo by Charley Gallay/Getty Images for Los Angeles Tourism & Convention Board ).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
MAY 12, 2016
InMobi Exchange is bringing powerful in-app video to brands at scale. Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. With these partnerships in place, brand advertisers are now able to leverage mobile-first full-screen, auto-play, HD video on the InMobi Exchange , our programmatic marketplace.
All About Advertising Law
MAY 11, 2016
Lee Peeler has had a remarkable career. Currently he is President of the Advertising Self-Regulatory Council, which among other things oversees the NAD and CARU. Prior to that he was Deputy Director of the FTC’s Consumer Protection Bureau and an Associate Director of its Advertising Practices Division. And to top it all off, anyone who knows Lee knows that he’s an incredibly nice guy.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MAY 13, 2016
Wieden+Kennedy Amsterdam is launching a new global brand platform – we hear a lot about those these days – for Mexico’s Corona beer: ‘This Is Living.’ Point being that”our best side” shines through when we’re outside, in Corona-ish settings usually involving sun, sea and sand. So here’s another surfer.
More About Advertising
MAY 12, 2016
Here’s an interesting new agency with a pedigree, in the agreeable climes of San Francisco. Former Crispin Porter+Bogusky president Steven Erich and Goodby Silverstein & Partners ECD Eric Kallman are teaming up to launch Erich & Kallman. Both have considerable pedigrees: Erich (below right), who joined CP+B in 2004, becoming president in 2014, has also.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MAY 11, 2016
Vinyl records are making a big comeback and now they’re on sale in Tesco. BBH has produced a new print campaign – including some fly posters it seems, as you do in the music biz – aimed at vinyl buffs able to recognise elements from famous album sleeves. Here’s the first. Now what can this.
More About Advertising
MAY 11, 2016
What we now call out of home has arguably been the best performing media sector after digital in recent years – not least because it has embraced digital in many respects. But one of the frustrations for advertisers and media planners has been the difficulty of running the same campaign everywhere, as you can on.
More About Advertising
MAY 10, 2016
I suppose we can expect a plethora of Euros football themed ads as Roy’s boys set off to France to try to put an end to “50 years of pain/grief/agony,” choose your tabloid description. This, of course, refers to the last time England won a major football trophy, 1966, when they beat Germany in the.
More About Advertising
MAY 10, 2016
We haven’t made a habit of awarding a Brand of the Year but there’s no doubt which one it should be this year were we to do so: Leicester City FC. Not just because they’ve won the Premier League – although that’s rather key to it – but the way they’ve done it. And the.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
MAY 13, 2016
On this week’s #MediaSnack Tom and David look at breaking news that drinks giant Diageo has launched the first ‘mega-pitch’ of 2016 putting its $2bn media account up for tender. Diageo will be the first major global brand to really stress test agencies’ organisational and financial model this year. David gives a client side view.
More About Advertising
MAY 13, 2016
England football fans will be invading France this year for the Euros so corporate supporter Mars is showing us just that in this new campaign from AMV BBDO. Not that long ago the thought of English football supporters rampaging across la belle France would have brought the authorities on both sides of the Channel out.
More About Advertising
MAY 13, 2016
WPP’s Sir Martin Sorrell must be absolutely hating this. Ever since new WPP chairman Roberto Quarta let the cat out of the bag by saying WPP was reviewing ‘internal and external’ candidates to succeed the great man, speculation has been rife as to who that fortunate/unfortunate person will be be. As Omnicom’s Peter Mead told.
More About Advertising
MAY 12, 2016
Advertisers and agencies love surfing and surfboards – they have since Guinness’ iconic ‘surfer’ ad by Jonathan Glazer anyway – but we haven’t sen anything quite like this before. Samsung has designed a Galaxy Surfboard that allows a champion surfer to stay in touch with his coach and his fans – even when he’s in.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MAY 12, 2016
Drinks giant Diageo is reviewing its £1.6bn global media account, the latest of a string of major advertisers searching for the holy grail of more media for less money. Dentsu Aegis’ Carat appears to handle the bulk of the account. Diageo says “This review is about ensuring we are set up for the future and.
More About Advertising
MAY 12, 2016
Life’s never dull with a Bolloré or three around and now Vincent Bolloré has tightened his grip on French media giant Vivendi by appointing son Yannick, also CEO of Bolloré-owned Havas, to Vivendi’s supervisory board. Bolloré senior, who has numerous commercial interests outside Vivendi and Havas, managed by son Cyrille (below left with Vincent and.
More About Advertising
MAY 11, 2016
WPP’s Cavalry, the Chicago agency it set up to handle MillerCoors, looks like it’s in full retreat, back to Y&R Chicago (also owned by WPP). Cavalry lost the MillerCoors business last year following a change of CMO three years after its formation.
More About Advertising
MAY 11, 2016
Obi Worldphone, a new global smartphone company, has appointed Threepipe to manage its UK launch activity as it aims to bridge the gap between premium designer smartphones at high prices and generic smartphones at low prices. Threepipe will manage influencer marketing, media relations, community management and social advertising for Obi Worldphone which is launching exclusively.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
MAY 10, 2016
By Cajsa Lilliehook from Portland (Chicken Noodle Soup) [ CC BY-SA 2.0 ], via Wikimedia Commons With the popularity of the eating local movement , it’s no wonder food companies want to promote when they do business with local farmers or have small batch local operations. NAD recently provided some guardrails for such claims in a case involving General Mills.
More About Advertising
MAY 10, 2016
Clients seem to get more entangled in their peculiar thought processes by the day. Apparently the main reason WPP has declined to pitch for McDonald’s is the client’s insistence that the “winning” agency handles the account at cost, relying on McD’s generosity in devising incentives and paying bonuses. Which it may not do, of course.
More About Advertising
MAY 9, 2016
Is there a campaign for the preservation of silos? There ought to be one as the poor things – defined as a structure for storing bulk materials, which sounds harmless enough – are being blitzed all over the place. In adland anyway. Campaign magazine has revealed its big, new global identity – the first real.
More About Advertising
MAY 9, 2016
Cisco Systems claims to be the world’s biggest ‘networking’ company but what does that actually mean? It posts more stuff on Facebook and Twitter? If anyone can make sense of these mysterious corporations and their cloud-ish products it’s San Francisco’s Goodby Silverstein – producer of sterling work for Adobe over the past few years among.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MAY 9, 2016
It’s turning out to be the year of 20-second ads – recently we’ve had such campaigns from Wieden+Kennedy for Maynards and adam&eveDDB for Harvey Nichols – and now it’s AMV BBDO’s turn for Mars’ Maltesers. Part of a series of four with more to come. Maltesers brand director Fabio Alings says: “This is an exciting.
Expert insights. Personalized for you.
75 
Let's personalize your content