Fuel Lines
MARCH 8, 2016
The new normal for new business integrates your personal life and your work life. If you really want to generate new business through social media – get personal. Learn to use social media to humanize your agency. It’s the secret sauce that most agencies have neglected. Because of technology and social media, the line between your personal and professional life has blurred.
More About Advertising
MARCH 7, 2016
When I ran Modernista! in the US I got rid of the account management department. It was a huge mistake on reflection. Huge. Here’s why. I have a view that the most successful companies rarely make stuff. Often the real money is in distribution.
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InMobi
MARCH 8, 2016
We spoke to a few InMobians about their experience as a woman at InMobi. These are their stories. This is #SheAtInMobi. Shyni Kuttapa “I joined InMobi in 2011 but had to take a career break after two years since I was entering into this beautiful phase of motherhood. Being at InMobi as an expectant mother was so easy because of the flexible work timings and an awesome team who supported me always.As a result my last day of working happened to be just a day prior to my baby's arrival.
Gods of Advertising
MARCH 8, 2016
Hopefully, I strike oil… I’m writing this on board an American Airlines flight to Dallas, Texas, where I will be meeting some folks about a cool project. I haven’t been to the Big “D” in a long time. Do the locals hate their town being called “Big D” the way San Franciscans loathe the touristy expression “San Fran” or New Yorkers “The Big Apple.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
MARCH 11, 2016
Have you ever wondered why companies take so long to hire someone? It’s because the decision to hire is not something that should be taken lightly. Not only does hiring the wrong person mean that they’ll have to go back to the drawing board, it can essentially drain time and money. Utilize Several Resources Most […]. The post Matching the Person to the Job is Vital to Your Company’s Performance appeared first on AdPulp.
More About Advertising
MARCH 8, 2016
It’s International Women’s Day so Microsoft and agency m:united (part of McCann) are kicking off a global campaign to try to reverse the trend of technology-based industries being perceived as male fiefdoms. Only 11 per cent of people working for Silicon Valley’s top companies in so-called STEM (science, technology, engineering and maths) are women, it.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MARCH 9, 2016
London airport hub Heathrow is understood to have appointed Havas Worldwide as its new creative and marketing agency. Havas pitched with below-the-line shop Havas Helia against adam&eveDDB with DDB’s Rapp and M&C Saatchi with Lida. Heathrow is currently engaged in a pitched battle for a new London runway against smaller rival Gatwick.
More About Advertising
MARCH 8, 2016
*Tennis player Maria Sharapova (below) is facing a four-year ban for taking some tablets she claims she’s been taking legally for ten years. It’s hard to believe that these potions have actually helped her become a more successful tennis player; she still can’t beat Venus Williams. But suddenly ‘ethical’ sponsors Nike (Nike for Chrissake, sponsors.
More About Advertising
MARCH 7, 2016
How great is Facebook for brands? All those likes, all those shares, all those people interacting with your brand and engaging in a two-way conversation – it’s the social media marketing utopian ideal. For plenty of agencies, too, Facebook, Twitter and other digital and social media are the silver bullets for what ails them. Social.
More About Advertising
MARCH 10, 2016
It’s interesting that headhunter Grace Blue has teamed up with M&A advisor SI Partners to launch a consultancy/company matchmaking service. It makes sense to do deals as well as move people around. Grace Blue appointed former VCCP partner Ian Priest (below) as CEO last year. Priest is an interesting character, starting in below-the-line before going.
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More About Advertising
MARCH 10, 2016
Jaguar and agency Spark44 seem to be playing silly buggers with this one: the latest in its ‘British Villains’ series, this time starring renowned physicist Stephen Hawking. It’s not officially available but then it is, if you look hard enough. Boys, boys. In ‘British Intelligence’ we have the prof, who says he’s always wanted to.
More About Advertising
MARCH 7, 2016
Early last week our part of the country was hit by very high winds and horizontal rain. Officially a storm I was told. Later in the day the phone started to play up and then stopped working; to my amazement the broadband continued to work at that point but it also decided to wave the.
More About Advertising
MARCH 7, 2016
We haven’t heard very much from Ajaz Ahmed’s AKQA since WPP bought it for £348m back in 2012. There’ve been a few departures, as you’d expect, but nothing too dramatic. Now AKQA may be spreading its wings a bit, possibly in the light of rival Publicis Groupe’s much larger ($3.7bn) deal to buy Sapient. Sapient.
More About Advertising
MARCH 11, 2016
On this week’s #MediaSnack, David Indo is joined by ID Comms Global Head of Performance Alex Morse to discuss CEO Steve King’s vision for Publicis Groupe’s media brands. The structure is nothing revolutionary and might be accused of being cautious or “me too” but it is a massive step forward. Next, Alex highlights Nielsen’s recent.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MARCH 11, 2016
Banks are pretty keen on journeying through life at the moment – or telling us that we’d better have them handily by our side when we do. Hardly surprising when most of leave our accounts where they are for decades, whatever the bank in question gets up to. Adam&eveDDB won the Lloyds Bank account last.
More About Advertising
MARCH 10, 2016
Ouch – here’s nasty one for JWT and owner WPP. Former JWT communications director Erin Johnson is filing a suit against the agency’s new boss, Argentine Gustavo Martinez, which includes allegations he made racial slurs and offered to “rape” her and others. Martinez says: “I am aware of the allegations made against me by a.
More About Advertising
MARCH 10, 2016
M&C Saatchi marketing agency LIDA has won The Open University’s integrated account. The business moves from AMV BBDO following a competitive Crown Commercial Service pitch that kicked off in January. LIDA has been charged with developing a customer driven strategy across all of The Open University’s student acquisition and the fundraising activity.
More About Advertising
MARCH 10, 2016
Former Karmarama creative directors Sam Walker (right) and Joe De Souza are launching a new creative shop called Faster Horses. Operating as a ‘bolt-on’ creative department, Faster Horses says it will provide creative strategy as well as execution. Its first work for Uniqlo’s flagship Oxford Street store in London breaks this week (below).
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
MARCH 9, 2016
Photo by: James Cape [ CC BY-SA 2.0 ] via flickr Like many commentators, we have noted a potential loophole in the Supreme Court’s recent decision in Campbell-Ewald Co. v. Gomez , 136 S.Ct. 663 (2016). In that case, the Court did not decide whether the actual deposit with the court or sending of a check in the full amount of the plaintiff’s individual damages claim would moot the plaintiff’s case.
More About Advertising
MARCH 9, 2016
Yet more violent uprootings of the deck chairs are afoot at Publicis Groupe as its new Publicis Media entity regroups under new boss Steve King, of Zenith fame. According to a report in Campaign, big networks Starcom MediaVest and ZenithOptimedia are being “retired to better enable a flatter organisational structure.” Yet the same report goes.
More About Advertising
MARCH 9, 2016
What on earth do you, the ad agency, do with a bank these days? HSBC has more image problems than most, being accused of everything from money laundering (by American prosecutors) to blackmailing the UK government with its supposed plans to leave – only to change its mind somewhat rapidly when UK Gov. changed some.
More About Advertising
MARCH 9, 2016
A soundbite can sometimes bite you back and WPP boss Sir Martin Sorrell is more fond of them than most. Way back we had his “bath-shaped recession” (bumping along the bottom before a belated recovery) then “grey swans” (his version of known unknowns).
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MARCH 8, 2016
Wieden+Kennedy has many fine attributes but one it could probably do without is its revolving doors. Clients come and the agency, more often than not, produces great work. Then a bewildering number of them depart. This week and last in the US it’s lost Fiat/Chrysler, for whom it produced the Super Bowl epic ‘Imported from.
More About Advertising
MARCH 8, 2016
Justin Moore has joined high-flying San Francisco agency Venables Bell as creative director. He joins from GS&P where he worked on Cisco and led a number of successful pitches. Moore (below) began his career at BBH London, where he rose from junior copywriter to creative director and partner.
All About Advertising Law
MARCH 7, 2016
The Federal Trade Commission (“FTC”) has just released its Annual Summary of Consumer Complaints , and debt collection (29%), identity theft (16%), and imposter scams (11%) top the list of the most common categories of consumer complaints. The Consumer Sentinel Network Data Book is produced every year from complaints received by the FTC’s Consumer Sentinel Network, including consumer complaints and complaints forwarded from state and federal law enforcement agencies, national consumer protection
More About Advertising
MARCH 7, 2016
British supermarkets spend hundreds of millions, billions maybe if you count up all the airtime, annually on advertising and most of it, with a few notable exceptions at Christmas, is boring and predictable. Therefore, one might assume, mostly wasted. We’ve just finished with Mother’s Day flowers and now it’s on to bloody Easter Egg hunts.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MARCH 7, 2016
There is so much written about ad campaigns that have a short life, often changed when a new marketing chief joins a business. However little or nothing is ever written about ad campaigns that run and run. One that must get the prize as the longest running single TV ad is Galaxy chocolate. I must.
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