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DECEMBER 4, 2017
Stephen Para is the chief creative officer of Share Creative, a social advertising agency based in NYC and London. Desert Island Ads What I’m about to show you is a list of ads I love, but would NOT bring to (what I imagine is) a remote, jungle island with cocktail service and nothing else. This.
Gods of Advertising
DECEMBER 2, 2017
Gods of Advertising is on hiatus so I can devote more energy to completing a book (please inquire if interested), as well as writing for my clients. Perhaps you? S ervices include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. This is my portfolio My portfolio.
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InMobi
DECEMBER 4, 2017
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi InDecode workshop held on “Decoding Mobile Fraud” in Jakarta, Indonesia.
AdPulp
DECEMBER 3, 2017
What starts in Miami doesn’t necessarily stay in Miami. That’s the story out of Miami, where creative powerhouse Crispin Porter & Bogusky was born 35 years ago. According to The Drum and other media outlets, CP+B/Miami is closing its doors. The announcement affects 75 employees in total, mostly in finance and accounting. Those functions will […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
DECEMBER 6, 2017
WPP boss Sir Martin Sorrell touched on his biggest current problem – the group’s relationship with Ford – at a UBS conference in New York this week. Ford has said it’s re-evaluating its marketing model, which currently means using WPP for most activities including creative through bespoke agency GTB (‘Global Team Blue’).
Advertising to Baby Boomers
DECEMBER 3, 2017
"Old age (as a concept) is made up. Most of it was invented by human beings for short-term, human purposes over the past century and a half. Today, we’re stuck with a notion of oldness that is so utterly at odds with reality that it has become dangerous. It constrains what we can do as we age, which is deeply troubling, considering that the future of our older world will naturally hinge on the actions of the older people in it." – Dr.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
DECEMBER 8, 2017
BMW has launched its long expected US agency review out of MDC’s KBS and, according to Adweek, has an interesting list of contenders: Droga5, Wieden+Kennedy, Goodby Silverstein & Partners, Anomaly and Hill Holliday. MDC is still in the frame then with Anomaly but FCB, which handles BMW in the UK and Europe to an extent.
More About Advertising
DECEMBER 6, 2017
Prohibition reigned in the US from 1920 to 1933 – but what if it came back? Budweiser and David Miami suppose it has in this diverting number, showing the rather alarming reaction to such a move in this raucous American bar. To mark Repeal Day. Makes your blood run cold, even if it is Budweiser.
More About Advertising
DECEMBER 5, 2017
Christmas seems to come earlier every year – some titles have announced their agency of the year already and it’s only the start of December (ours will be next week) – and YouTube has released its list of top UK Christmas ads. We’ve noted all of these before and also that the overall viewer numbers.
More About Advertising
DECEMBER 4, 2017
Digital posters can do most things these days but here’s an interesting wheeze from Volvo; harnessing lightning Thor-style in stormy Bangkok to illuminate a poster for the new S90 plug-in (and directing the lightning harmlessly to the ground it seems). Whatever next? One that comes on in Manchester when it stops raining?
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More About Advertising
DECEMBER 4, 2017
Here’s a funny one – funny peculiar that is. The Martin Agency’s CCO Joe Alexander (below) has abruptly departed after 26 years in various roles at the agency, with only a terse announcement to mark his departure. The affable and capable Martin has made a huge contribution to the Richmond Virginia based agency over the.
AdPulp
DECEMBER 6, 2017
When Jen Stack, Director of Communications at Colle McVoy, sends me something, I pay attention. I pay attention because Colle McVoy in Minneapolis sends the best branded merchandise, a.k.a. gifts, of anyone in the business. Whether it’s a packet of notecards, chocolates, or a new planner for 2018, it’s always well-made, thoughtful and useful.
More About Advertising
DECEMBER 8, 2017
It appears that the surprise departure of creative boss Joe Alexander (below) from The Martin Agency was the result of a sexual harassment complaint. Martin is owned by Interpublic. Martin says: The past year has revealed some painful but important truths about workplaces all over America. It’s clear that the environment women have too often.
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DECEMBER 8, 2017
WeBuyAnyCar.com has a decent proposition, so much so that it’s being copied all over the place. So it’s turned to indie London agency Brothers and Sisters for some more distinctive branding and they’ve spirited up ITV host Philip Schofield, supposedly Britain’s most popular man. We don’t actually get Schofield in the flesh, just a sort.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
DECEMBER 7, 2017
Coca-Cola is getting a fair bit of stick this Christmas with UK councils and others talking of banning its humungous Christmas trucks, touring the country fully of sugary stuff and, it’s said, targeting poorer areas where kids have bad teeth already. Greenpeace is also having a go with this ad pointing out that Coke produces.
More About Advertising
DECEMBER 7, 2017
Was stunned to see a report on the Sunday Times Business News’ Christmas party with no picture of CHI/ The&Partnership’s Johnny Hornby, traditionally captured schmoozing the great and not so good of the business world. Had something untoward occurred, we thought anxiously. Thankfully all is well and here he is with, among others, Peter (Lord).
More About Advertising
DECEMBER 7, 2017
Advertising a football team or, indeed, any sports team, is a potential nightmare: what if they don’t do very well? Which will be on the mind of Wieden+Kennedy as the agency takes on the UK’s Football Association, specifically the England men’s team as it prepares to compete at the FIFA World Cup next year in.
More About Advertising
DECEMBER 7, 2017
What do you do if someone has a cardiac arrest or heart attack? Most of us wouldn’t have a clue so St John Ambulance and agency Recipe have created four short films including one with some useful advice as to where to find a defibrillator (clue: Google Maps probably won’t help). The campaign’s called C.A.R.E.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
DECEMBER 7, 2017
Bain Capital has won its bid for Japan’s third largest agency ADK, which it was always going to do once WPP, a 25 per cent shareholder, had changed tack and decided to accept the offer. WPP originally opposed the bid. The deal values ADK at about $1.3bn. 87 per cent of shareholders accepted the bid.
More About Advertising
DECEMBER 6, 2017
Where the Coca-Cola truck was once the marker of Christmas, John Lewis now seems to own the mantle as the official opener of the festive season. That isn’t new news to those in the industry, who are all too aware of John Lewis’ winning advertising formula; the retailer’s emotionally charged narratives have long been held.
More About Advertising
DECEMBER 5, 2017
The editor asked me if I could write an opinion piece on this year’s crop of Christmas advertising on TV, something I have been circumspect about for a few weeks. Not like me as I have jumped in over recent years but not this one. I think the reason why is I feel as though.
More About Advertising
DECEMBER 5, 2017
The BBC is getting in on the Christmas act with an in-house film directed by Elliot Dear through Blinkink. Weird and (maybe) wonderful it is too, with a swipe at a too-busy parent thinking filming their offspring at a Christmas concert is enough. The point being to show that we’re all missing the point? Quite.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 5, 2017
Long-serving Wieden+Kennedy creative Joe Staples (below), who left in March, is joining Mother’s nascent LA operation as ECD and Partner. Mother New York CCO and partner Corinna Falusi says:“We are so excited to welcome Joe to our Mother family out west. Our first year in LA has already been amazing and with Joe we believe.
More About Advertising
DECEMBER 4, 2017
On this #MediaSnack special Tom and David celebrate the 100th episode by by taking a look back at the highlights of the last two years before laying down three big predictions for media in 2018. It’s been a challenging time but Tom and David say the major positive has been that media has risen higher.
AdPulp
DECEMBER 3, 2017
Facts. The American public is increasingly resistant to them. This sad state of affairs make governing impossible, and selling next to impossible. The offer: Centurylink Price for Life is real. Your internet rate won’t change as long as you keep your CenturyLink Price for Life plan. Pay the same monthly rate year after year. The […]. The post “Price for Life” from Centurylink Is Real appeared first on Adpulp.
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